With The China Hundred Group First, "Harmony Chess" Yonghui Supermarket Aims At Bigger Chess Game.

Yonghui supermarket and China 100 group announced the announcement of similar substantive content on the evening of 10 nights, claiming that each of them signed the strategic cooperation framework agreement with each other in October 10th, and intends to carry out strategic cooperation in resources, networking, information and logistics, so as to jointly strengthen the core industry.

This has made a great surprise to the market participants who have watched the Yonghui supermarket and the largest shareholder of China 100 group in the two tier market.

From the perspective of business scope and structure, Yonghui supermarket is a super giant in the territory, and the China 100 group is a regional commercial power based on Hubei.

Statistics show that Yonghui supermarket, established in 2001, is one of the first circulation enterprises to import fresh agricultural products into modern supermarkets in China. Currently, it has 470 large and medium-sized supermarkets in Fujian, Chongqing, Beijing, Shanghai and other 17 provinces and cities, with an area of more than 4 million 500 thousand square meters, and the company achieves 30 billion 542 million yuan in 2013.

However, the Yonghui supermarket, which focuses on the national layout, is just in the blind spot in Hubei, and the Hubei Zhong Bai group is deeply cultivated in the local market. Therefore, the latter has a solid foundation in its operation.

To this end, Yonghui supermarket first adopted the two level market assault shareholding method to intervene in the China 100 group.

Since November last year, Yonghui supermarket has issued the first announcement that it shares 33 million 999 thousand and 900 shares with the subsidiary company, accounting for 4.99% of the total share capital of the group.

Since the announcement of the first placards announced in January this year, Yonghui supermarket has announced in February and April that its total shareholding ratio has reached 15%. After that, it revealed in a semi annual report that the total shareholding ratio has risen to 16.91% of the total share capital of the group.

The Zhejiang private enterprises Xinguang holding group, which also has two stake in the two tier market and first intervened in Yonghui supermarket, has been holding about 11.37% of China 100 group.

Therefore, the outside world once speculated that if Yonghui supermarket join hands with them, they will control the group.

However, this is precisely the pattern that Wu Zhong Lian, a controlling shareholder of China 100 group, will not accept.

To this end, Wu Shang Lian implemented the "defending war" of equity in one fell swoop.

According to the China 100 group, as of April 17th, Wu Shang Lian and related party Wuhan Hua Han Cci Capital Ltd have jointly held 136 million shares of China 100 group, accounting for 20.01% of the total share capital.

Among them, Wu Shang Lian held 123 million shares directly, accounting for 18.07% of the total share capital.

Since then, it has increased its shareholding by contacting other concerted people, and Wu business alliance and its colleagues have held a total of 29.99% shares.

The road of everlasting friendship

What is fishy is that the second largest shareholder of Zhejiang group, shinguang holding group, has recently reduced its 4% stake through bulk trading.

According to the announcement of China 100 group, in August, shinguang Holdings Limited held 5.15% shares of China 100 group, and its share fell to 6.23% after its reduction.

The problem is that this part of the shares left by shinguang holdings is unclear.

What's interesting is whether the Yonghui supermarket and the Zhong Bai group chose to join hands in the "double ten days" with the background of the Kuomintang communist cooperation.

This is undoubtedly a reduction in the sense of oppression of the city and its major shareholders. For Yonghui supermarket, though it is back to the net, it has actually approached the heartland of central China.

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The central hundred group, which is known as the business Wizard of the Chu Han land, is currently the largest chain retailing enterprise in Hubei province.

It is understood that as early as 2011, the total number of chain stores of China hundred group has reached 838, including 203 warehouses and supermarket outlets (76 in Hubei, 71 in Wuhan, 56 in Chongqing), 584 supermarkets in convenience supermarkets (49 stores), 6 department stores, and 45 electrical appliance stores.

After the development in recent years, China 100 group has expanded its business scale. At present, its 4 professional chain corporation, including 100 warehouses, 100 supermarkets, Zhong Bai Department stores and Zhong Bai electrical appliances, have more than 1000 professional outlets, with a total business area of more than 200 square meters, and 120 thousand square meters of room temperature logistics warehouses, and a fresh logistics park with a warehouse area of 80 thousand square meters.

Obviously, the China 100 group has a complete commercial chain of architecture, which is of great significance to Yonghui supermarket's future layout of the central and southern region's large market, and even with the already booming red market in Chongqing, and the Sichuan and Guizhou markets that have already been involved.

Under such a big background, how to put aside the simple control of the right of control and reduce the cost of each other has become the latest decision-making idea of Yong Hui supermarket and China 100 group to seek common ground while reserving differences and conspire to the overall development of the market.

So, it is based on the outside world.

A brilliant strategic blueprint based on this.

According to the agreement signed between Yonghui supermarket and China 100 group, the two companies will take the aim of strengthening the large market network of the retail industry as the goal, and establish a priority, mutually beneficial and win-win strategic cooperation mode in the establishment of the procurement bidding system and joint procurement team, developing logistics bases and Chongqing regional business cooperation, and establishing an exchange learning mechanism, giving full play to the advantages of both sides in the regional leader, market network and information logistics, so as to achieve common development and win-win cooperation.

Of course, the two sides also claimed that the implementation of specific cooperation projects under the strategic cooperation framework agreement should be further implemented and clarified.

It has been noted that Yonghui supermarket, which is mainly managed by fresh products, has been more and more handy in the operation of the integration of industry and capital since its listing.

According to the announcement of Yonghui supermarket on August 11th evening, it intends to issue no more than 813100468 shares to The Dairy Farm Company and Limited (milk Co., Ltd.) by issuing 7 yuan / share price through non-public offering shares, which can raise about 5 billion 692 million yuan.

However, we can see more ideas from Yonghui supermarket that the two sides will take equity investment as a link to strengthen strategic cooperation in global sourcing, food processing and safety, the development of their own brand products, high-end supermarkets, information technology and e-commerce, personnel seconding and training, so as to further reduce the company's procurement costs, enhance supply chain management and control capabilities, and improve business operation and management capabilities.

Obviously, the essence of the operation mode of the capital and industrial composite operation created by Yonghui supermarket and Hongkong milk company is the superposition effect produced by mutual complement of industries on one another.

In the future, it will also be able to replicate in a targeted way in cooperation with China 100 group.

Some researchers have pointed out that, in fact, from Yonghui supermarket's recent marriage to Hongkong milk company and the action taken by Zhong Bai group in this regard, it is in this way to layout the layout, from the upstream products, to the configuration management and control of the backstage, and to the hierarchical construction of the stores, etc.