Fast Fashion Brands Or Surging Prices, Jincheng Store Has Not Begun To Rise In Price.

The brand is raising a price surge.

Recently, ZARA, H&M, C&A, NEXT and other 8 companies formed an alliance to support the increase of wages for processing workers. At the same time, these brands collectively indicated that the rise in wages would be reflected in the FOB price of the purchased products.

News of price rises has been heard many times this year.

At present,

The brand quickly grabbed the market with the strategy of "low price wearing big cards". However, the "fast fashion" of the main price tag is also facing a collective rise in the cost of labor.

ZARA, H&M, C&A, NEXT, PRIMARK and other eight garment retail companies have formed an alliance to support the salary increase of Kampuchea processing plant workers.

In an open letter to the relevant departments of Kampuchea, these fast fashion brands collectively indicated that the rise in wages would be reflected in the FOB price of the purchased products.

This means that the prices of these brands will go up.

In addition to what has been disclosed, the alliance statement also proposes to improve workers' skills and improve their working environment.

Insiders say that the price of these brand products will be difficult to avoid.

Against this background, recently, H&M Hennes & Mauritz AB (HMb.ST) issued a statement on its official website, saying that the group has been working hard for many years to improve the wages of Kampuchea textile workers.

H&M Hennes & Mauritz AB (HMb.ST) made its two public announcement in late 2013 and April 2014 that it would raise wages for textile workers in Bangladesh and Kampuchea. At the same time, the group also warned that the price increase might result from the increase of workers' wages.

Analysts believe that after determining the new wage standard and formally implementing, consumers will see the cost pfer of terminal products, because this is not the first time that "fast fashion" has been priced, so fast fashion brand price increase is a trend, but the increase will not be too great.

In fact, the fast fashion brand, which takes price as its main advantage, has repeatedly heard the news of price rise this year.

In June this year, the chain brand UNIQLO said it would raise its price in Japan by about 5%, which is the first time that fast fashion brands have been involved in the overall price increase of new products.

However, the price increase has not yet spread to the Chinese market.

Many brands perform well.

Despite repeated price rises, the performance of fast fashion brands still has an excellent performance.

Spain's fast fashion giant Inditex group, known as ZARA, MassimoDutti and Pull&Bear, announced its first quarter earnings of 11%.

In the first three months of this year, the group's brands added 53 stores in 26 regions of the world.

According to the May sales figures released by H&M, the total sales of total tax revenue reached a strong growth of 19% in local currency, far exceeding analysts' expectations of 12%, the biggest increase since November last year.

In addition, the second quarter results of XXX group showed that the combined second quarter results from September 1, 2013 to February 28, 2014 showed a net sales of 764 billion 300 million yen, an increase of 24.3% over the same period last year, but its net income decreased by 1.4% over the same period last year.

In fact, the overseas performance of UNIQLO increased significantly.

Shops in Jincheng haven't started to rise in price.

During the "eleven" holiday, reporters also visited several fast fashion brand stores near Binjiang Road. Almost every store was filled with consumers who came to pick clothes. When asked whether the company had raised the price of the product recently, a H&M staff member said, "it is not very clear that different styles of clothing often have various activities, and the price will also be adjusted, and the large-scale price adjustment is not yet available."

Miss Li, who has just bought a coat at another "fast fashion" store, said, "now that the brand of the mall is not famous, it is also very expensive. Instead, these fast fashion brands and famous names are not very expensive, and even if the price is slightly raised, I can accept it."

Expert opinion

From veteran ZARA, H&M, UNIQLO to GAP, C&A...

Fast fashion brands are catching up with the mainland market in an almost crazy way, and they have firmly grasped the hearts of young consumers in a short time by virtue of many advantages such as low price, many patterns, new styles and large discounts.

However, with the rapid development of fast fashion brands, consumers should also pay attention to various quality problems exposed.

In the first half of this year, among the 396 imported garments with unqualified quality and safety, among the top five brands with the highest number of unqualified batches, 4 were fast fashion brands, namely, FOREVER 21, ZARA, H&M and MANGO. The number of unqualified ones was 107, accounting for 27.02% of all the unqualified ones.

According to statistics, since entering the Chinese market, ZARA has recorded more than 10 times on the blacklist, and H&M has nearly 10 times.

These "fast fashion" clothes, which are frequently seen on the blacklist, have been excluded from high quality and long service life as early as in the design stage based on the consideration of cost control. In order to pursue low cost, frequent replacement of lower cost raw materials and processing plants has become the norm.

However, these frequent problems do not seem to attract consumers' attention.

Compared with quality, brand awareness and fashion design concept, "fast fashion" can attract large numbers of consumers' magic weapon or price in China.

The current group of 8 fast fashion brands collectively raised prices or to a certain extent led to the loss of passenger flow. The industry told reporters that at present, the oversupply of clothing industry is directly affecting the consumer's ability of consumption, that is, the price of clothing terminal rather than cost. "Excessive clothing prices will definitely affect the purchasing power of consumers, which is why consumers frequently switch to online shopping sites for scouring goods."

At the same time, from the consumer's point of view, there should be a correct concept of consumption. Big brands or imported brands do not mean good quality, so don't blindly pursue imported brands when choosing clothes.