AOKANG Takes Two Sessions To Boost Market Concentration

In March 5th, on the day of spring blossoms, under the leadership of Wang Zhentao, President of the group, riding on the spring breeze of the two sessions of the whole country, carrying the hope and trust of more than 20 thousand people, went to four provinces in Fujian, Guangdong, Hunan and Jiangxi, and began a four day market confidence tour.

This market investigation is a big rally from top to bottom under the double impact of AOKANG people in actively coping with the international financial crisis and domestic industrial crisis.

This is the accumulation of market confidence, the accumulation of a market thinking, the accumulation of a market problem, and the build-up of a marketing staff.

In the past year, under the leadership of Wang Zhentao, President of the group, all the AOKANG people have worked together with one heart and one mind to withstand the severe challenges and challenges of the overall external economic downturn.

Market sales still maintained a high growth rate of over 30%, and the brand value jumped to 6 billion 119 million. At the same time, we constantly innovating brand operation mode, expanding market network, meticulous internal management, deepening technological pformation, diversifying and internationalization, and have made remarkable achievements. Brand awareness and reputation have further improved.

But the competition in the domestic market will further intensify, the growth rate of the footwear industry will slow down, the profit margins will also decline, the external market is low and the confidence is insufficient, and the challenge still exists.

As premier Wen Jiabao pointed out in this report on the government's work, the current crisis is still bottomless, and there are many unforeseen risks that may follow.

Therefore, under the background of market confusion, 2009 is a year when AOKANG concentrates on energy development and wholeheartedly creates profits. The task of development is very heavy.

But, "the power of the company is no exception, and the wisdom of all things is the same." AOKANG's confidence and strength come from the scientific judgment and accurate grasp of the internal and external situation of the company's top executives, from all AOKANG's intelligence and diligence, from the consumer's loyalty and trust to AOKANG brand.

This market research tour will focus on the theme of "innovation" and "efficiency", and carry out mobile office, with a pragmatic attitude and style, go deep into the market and move towards the terminal, move the office to the car, move to the forefront of the market, look for problems, solve problems, solve difficulties for the market, and serve the market and consumers in a comprehensive way.

At the same time, we will take every opportunity to emancipate our minds, seek breakthroughs, and learn from the advanced management methods and business concepts of our peers and other enterprises to improve and improve continuously.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan