Off-Season Promotion Of Home Textile Market Discount

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank". < /p >
< p > in recent years, whether in the physical store or online shop, people can hardly see the discount of home textile products, playing less than 10 percent off, or even hitting 90 percent off. In the long run, it gives people the impression that merchants have been living for years in the "discount" competition. < /p >
< p > < strong > home textile sales: off-season promotion discount, < /strong > < /p >
< p > for various reasons, businesses are forced to cut prices and sell goods at a discount so as to attract more customers and boost sales volume, so as to achieve the goal of small profits but quick turnover. They have become the most commonly used means of business, and they have been trying hard. A few days ago, the head of a supermarket home textile counter in Nantong, Jiangsu told the author: "although discount sales have reduced the profit of single piece goods, sales have increased greatly. Therefore, as long as we reasonably control the discount rate, we will be able to get more benefits than the original sale when the discount is promoted. < /p >
< p >, however, the official also admitted that the sale of home textiles has become a "commercial atmosphere" and is spreading rapidly. Many stores regard discount as an important way to attract customers throughout the year. A little attention should be paid to the publicity advertisements of major stores. It is easy to see that words such as "big blood letting", "big sale", "Jilting" and "limited time rush to buy" may appear in your eyes at any time. "All the merchandise is 40 percent off", "200 full 80" and so on. In particular, one summer, after the sales of four piece, blanket, blanket and other home textile products entered the off-season, the discount rate of many brands is increasing. The sale discount of the bed item package at the original price is often as low as 80 percent off ~3 discount, and the enthusiasm for discount sales is still like the outdoor sauna day. < /p >
< p > < strong > Market: discount < a href= "//www.sjfzxm.com/news/index_s.asp" > Home Textiles < /a > full sky < /strong > /p >
Before P, people often saw merchants selling discounts due to reasons such as changing seasons, clearing houses and going out of business. Later, they gradually developed into preferential sales promotions such as "51", "eleven", children's day, Mid Autumn Festival, Spring Festival and so on, in order to create sales peak of the same year or the same month. Now, discounts have long been the norm, priced at four thousand or five thousand yuan. It can be no exaggeration to say: "home textiles sales, no discount no business." < /p >
< p > in a brand home textile store in Nantong, Jiangsu, a single three piece bedding with a price of 1099 yuan is sold for only 399 yuan after a discount, a four piece set of 2099 yuan, a price of 699 yuan after a discount, an Australian camel hair with a price of 1125 yuan, and a discount of only 346 yuan. The author random visits found that not only ordinary brands of home textiles products at a discount, many well-known brand shops are also discounted promotions. On the official website of a well-known home textile brand, a piece of four piece quilt made of Tencel silk is priced at 1699 yuan, and the promotion price is 849 yuan. A wedding piece of six pieces of bedclothes is priced at 1480 yuan, which is actually sold at 599.4 yuan. A warm velvet breathable "two in one" is priced at 1480 yuan, which is actually sold at 499 yuan. Roughly estimated sales discounts ranged from 70 percent off to 50 percent off. < /p >
< p > < strong > Customer: discount should not play a gimmick < /strong > < /p >
< p > "how do you discount the products here? Will you lose money?" a Korean student who came to Nantong shortly after buying a home textile product was confused by various discount signs in many home textile shops, and did not know what drugs were sold in the gourd of Chinese businessmen. < /p >
Ms. P, who lives in the octagonal pavilion District of Tongzhou District, Nantong, has seen a silk quilt in a supermarket. The price tag was 4600 yuan at that time. After 20 percent off, the price was 3680 yuan, and she was not willing to buy it. She thought there might be a bigger discount when the season was over. However, in recent years, while shopping malls and holidays promotion peak, she went to buy that silk quilt again, but saw the listing price changed to 6000 yuan, after 30 percent off, the price was 4200 yuan, although the discount was more favorable than before, but the final price was 520 yuan, so she had to give up. Some merchants' "discount" can be seen from this. < /p >
"P > merchants have to sell more and more discounts. Customers can not help but wonder if these prices are priced at tens of thousands of yuan or more than 10000 yuan. Is there really a high price of them?" the price of home textile products is getting more and more ridiculous, ranging from 1000 yuan to 8000 yuan, and some even tens of thousands of yuan. At the end of the sale, the price is lower at a lower price. Since there is "moisture", why can't we directly label the real price? " < /p >
< p > < strong > Merchants: discount is a helpless move < /strong > < /p >
< p > "in fact, we do not want to play this discount game, we want to return the true price of the commodity price. But now, discount sales have become a business practice. If businesses around the world are discounted, I will not offer any discount. When customers buy, they will make requests, otherwise people will not like your products. Then what should I do? So, we are helpless at discount. The manager of a brand home textile shop said. < /p >
< p > the deputy general manager of the marketing department of a home textile enterprise in Nantong, China, told the author that every product has its market cycle. For the sake of reducing the inventory pressure, merchants will sell discounts for some styles, but at present, such "high price and big discount" also make customers develop the habit of "do not buy without discount", so the phenomenon of home textile products appearing all year round is disappearing. < /p >
< p > besides, insiders say that the serious homogenization of products is also an important reason for the price war between home textile brands. "The cost of research and development of original patterns, styles and colors of home textile products is very high, and the domestic textile enterprises that imitate domestically can greatly reduce costs in these areas, so they can give more attractive discount prices than the originators, so homogenization competition is becoming more and more intense." Nantong Home Textile City insiders said helplessly. Ling Hua Hua < /p >
< p > editor: home textile businesses and enterprises are selling goods at a discount because of many reasons such as changing seasons, changing careers, clearing stocks, repacking, and badly in need of funds. This is beyond reproach, which can not only boost sales, but also benefit customers. But in the face of the current situation of unfolded businesses, and the "digital game" in which the bid price is increased, should businessmen and enterprises also reflect on it? Otherwise, customers will feel numb and lose confidence in businesses for a long time. Therefore, if we want to develop better, home textile enterprises still need to work hard to speed up transformation and upgrading, upgrade the value of < a href= "//www.sjfzxm.com/news/index_f.asp" > brand < /a >, win the market with real quality, plus good pre-sale and after-sales service, and believe that it will win customers' favor even more than discount sale. < /p >