Fine Make Women'S Clothing Brand, Make Fashion Become Shenzhen'S "Local Specialties"

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< p > yesterday, the new art gallery of Yi Zhi Hui officially opened the door to the outside world.

At the same time, the fourteenth China Women's clothing design competition finals were also held in the creative industry park.

As a famous brand of women's clothing in China, Yi Hui Hui's development mode of integrating culture and industry is also concerned by the industry.

To this end, reporters on Shenzhen a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprise pformation and upgrading, to the Art Group CEO Zhou Sheng interview.

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< p > < strong > Yi Hui Hui, the road of pformation in the past more than 10 years < /strong > /p >

< p > > Yi Hui, founded in 1997, is a large international fashion group based on apparel a target= "_blank" href= "//www.sjfzxm.com/", "dress /a", modern media and creative three industries. It has EACHWAY, SOFA and HUI three brands, as well as 7 centers and many branches and offices abroad.

In the eyes of many people, enterprises of this size have made a small success. However, in the eyes of Zhou Sheng, the industrial upgrading of Yi Zhi Hui has just begun.

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Many garment enterprises in Shenzhen, P, have been upgrading from the early stage of foreign trade enterprises, and gradually began to pform into fashion brands.

In contrast, Yi began to move towards the brand. Zhou told reporters that Yi began to adhere to the idea of original design at the beginning of his business, and continued to build the brand and cultural connotation of the company.

From 2002, the industry pioneered the use of "your temperament can be read", giving the connotation of product spirit, and then launched the "design change life" business philosophy, emphasizing the importance of innovation and fashion.

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< p > in addition to its distinctive cultural slogan, Yi Hui also pays attention to "speaking with products". Through a large exhibition at home and abroad, it shows its cultural ideas and clothing connotation vividly, and explains its own clothing concept in various fashion week speeches.

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< p > after more than 10 years of brand building, Yi Hui has been recognized by consumers.

Zhou Sheng said that with the completion of Yi Zhi Hui fifty thousand square meters Creative Industrial Park, there will be greater improvement.

However, what surprised reporters was that Yi Hui, who was stationed in the creative base, did not choose to open the production line.

"Greater efforts in culture and research and development."

Zhou said that Yi Hui did not simply emphasize that he was a fashion enterprise, but also an enterprise of creative culture and media.

The reporter saw that in the layout of Yi Zhi Hui creative industrial park by "three buildings, three courtyards and three courtyards", we can see that China's first fashion themed Museum has a close understanding of the evolution of clothing culture and people's lifestyle in China and around the world in the past century.

Zhou Sheng said that the platform will create an artistic playground for artists, especially young artists, to achieve a higher level of enterprise upgrading through the integration of culture and fashion.

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< p > < strong > fine build a href= "//www.sjfzxm.com/" > women's wear > /a > brand < /strong > /p >

< p > Shenzhen has more than 1000 independent brands of women's clothing, of which more than 100 are famous brands in China, and are second to none in China.

Zhou Sheng said that it benefited from the completely free competition market environment of Shenzhen garment industry, and relied on the advantages of Hong Kong and Macao to integrate with the international market. After decades of development, it formed its own style and brand and emerged in the international arena. Shenzhen clothing has become the local "special local product".

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< p > however, at the same time, with high praise, Shenzhen's clothing brand still has many deficiencies compared with the world's top fashion brands, and it is looking forward to further pformation and upgrading.

Zhou Sheng told reporters that the foundation of China's fashion industry is weak, there are too few employees and the relevant supporting facilities on the industrial chain are still insufficient, which restricts the further upgrading of the industry.

"Lack of sophisticated brand enterprises, such as those specializing in the production of buttons and zippers."

Zhou Sheng said that most of the international first-line brands have experienced a long history of precipitation, forming their own fashion culture, and Shenzhen fashion needs more accumulation.

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When p talks about internationalization, Zhou Sheng said that the internationalization of domestic fashion enterprises needs to find distinctive differences in local culture.

Because culture is the most unique and imitative fashion factor, fashion is the most integrated industry with culture.

He said that Yi Hui is using "fish" as his corporate culture and integrating "fish culture" in product design and research and development.

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< p > compared with the early couple shops, after years of development, the clothing brand in Shenzhen has gradually formed and the entry threshold has gradually increased.

Zhou Sheng said that the threshold is high and is formed under the completely competitive market environment, and the surviving enterprises have great vitality.

Zhou Sheng also said that the homogeneity phenomenon of domestic brands is still high, and from visual design to connotation positioning, publicity and promotion from brand symbols to cultural connotations to achieve greater pformation and upgrading.

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