A Brief Analysis Of The Channels Of Franchised Stores

< p > investment promotion is to a certain extent a channel promotion.

The manufacturer pfers the product inventory to the agent through promotion, and sometimes helps the agent to realize the distribution and pfer the product inventory to the franchisee. The mission of many brands will end here.

However, agents or franchisees are not real consumers of products, so how to do inventory? If the mission of cosmetics brand investment Association is to a halt to agents or franchisees, when agents or franchisees face a pile of inventory worries, the next investment will fail. In this competitive market environment, merchants will have to "raise business" in addition to investment. The ultimate goal is to help you < a href= "//www.sjfzxm.com/news/index_c.asp" > agents > /a > and franchisees to achieve terminal sales.

< p > it is gratifying that many a href= "//www.sjfzxm.com/news/index_c.asp" brand "/a" now has this consciousness.

In the investment promotion policy, the terminal promotion plan is also planned, and the sales promotion theme is also clearer and the form is richer.

However, it is always the mainstream to observe many brands' terminal promotion schemes or policies.

How can we do when the terminal discounts and buy presents become popular and consumers will buy the numbness when they discount? < /p >

< p > before thinking about this problem, let's first consider the differences between the channels of local cosmetics in China.

China's cosmetics channels include: shopping mall counters, KA super stores, cosmetics monopoly stores, drugstores (recent years), TV shopping channels, networks, etc. the first three are the most mainstream channels in China's cosmetics industry.

Shop counters are not discussed first, because they are foreign and joint venture high-end brand territory, although local cosmetics brands have also intervened, but at present, there is no real climate.

So when it comes to KA and franchised stores, when people are spreading to the outside world, people often use the "specialty" as the difference between franchise stores and KA.

However, apart from the fact that cosmetic products are more abundant than KA and have full-time guidance, may I ask where the specialty of franchised store channels is reflected? Moreover, at present, many cosmetic brands who go through KA channels will also send full-time or part-time shopping guides in the shopping mall, and their professional qualities are not large compared with the shopping guide of franchised stores.

What should a franchised store do with such a flashy "professional" franchise store channel? < /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > core problem < /a > has surfaced. The cosmetic global brand network that runs through the daily chemical franchise store brand must work together with the franchised store outlets to enhance the influence of the whole cosmetic franchised store channel, create a true professional image and distance the KA channel, thereby defeating KA, changing or subverting the existing pattern of the cosmetics channel.

< /p >

< p > but how to achieve professionalism? Still from the consumer's point of view! If I say one hundred percent of women will think that the formal beauty salon is professional, no one should refute it! However, the beauty salon operation is too complex, and it needs to build a huge education and training system. The franchised store can not imitate the beauty salon's practice to achieve "professionalism". But why don't we learn from it and innovate it? I think it's a good idea to introduce a series of standardized, simplified and low cost beauty equipment in franchise stores.

As a sales prop, the instrument can bring a mysterious professional feeling to women. Besides, beauty instruments can detect the skin condition accurately and professionally through special principles, and the shopping guide can recommend customers to choose the most suitable cosmetics.

In addition, these instruments can make skin care components accelerate and attract by special principles, so that consumers can feel the change of skin and experience the surprise of skin changes. The intuitive effect is undoubtedly very attractive to perceptual women.

In addition, the success or failure of the front yard mode also tells us that this mode can be improved.

For example, cosmetics brand dealers can help agents build one or two skin care experience centers in the high quality market, the ownership belongs to the brand dealers, the right of use is owned by agents and franchisees, and then combined with member marketing and fun experience marketing, increasing the sense of professionalism and increasing the sense of belonging of the membership group, thus forming brand loyalty.

< /p >

< p > here, return to the theme and summarize two points: < /p >

< p > investment promotion, please help your agent and franchisee to solve the terminal sales! < /p >

< p > cosmetics brand dealers, please take the agents as your strategic partners and join them in winning the consumer in the height of the market influence of the entire franchise store! < /p >