Leisure Outdoor Brand Business To Accelerate The Network To Support The Need To Support Counterfeiting

< p > < strong > the outdoor business is fiercely /strong. < /p >

< p > outdoor brands are no exception. They have joined the fierce battle of e-commerce.

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< p > China's outdoor industry leader brand Pathfinder (Pathfinder store) has now entered many online platforms such as Tmall mall, Beijing (Beijing store) East Mall, Amazon China, Holle, Yintai network, No. 1 store, Taobao network, QQ mall and many other online platforms, and try a series of social operations in communities such as bean paste, Kaixin, Renren and Sina micro-blog.

In 2012, the brand development strategy of Pathfinder has been pushed forward. The brand new e-commerce sub brand ACANU (arkenno) has focused on young online shopping consumers. With the brand proposition of "enjoytochange" (music change), the fashion, fresh, lively and relaxed outdoor lifestyle has been advocated.

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< p > outdoor brand camel (camel store) has also benefited from the electricity supplier.

In 2011, double eleven, camel sold 50 million a day, in 2013, this figure reached 380 million, which is far ahead of second in men's shoes, women's shoes and outdoor products three categories.

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< p > and in fact, in the whole 2013, the sales of three camels on Taobao Tmall have always been the top ones. For this, some people have commented: "when a brand dominates a category, we describe him as a local tyrant; when a brand dominates two categories of purposes, we call him a king; when camels" long rule men's shoes, women's shoes and outdoor three categories, we describe him as ferocious! "< /p >

< p > < strong > Network cracking down into this year's key point < /strong > < /p >.

< p > however, nowadays, outdoor brands are becoming more and more popular. Many consumers also reflect the exaggerated publicity of product functions.

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< p > reporters obtained 15 thousand and 700 results in search of "outdoor clothing" on shopping websites.

Several products are randomly opened, almost all of them are marked with various functions. Some of them even write "WP3000", "MP:3000g/m2/24Hr" and other seemingly professional data.

These functions such as "powerful" outdoor clothing are priced hundreds of thousands of dollars.

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< p > it is understood that the Beijing Consumer Association recently purchased samples from a number of online shopping platforms as consumers. Authorized authorities found that 22 of the 40 samples did not meet the national standard requirements.

Among them, the clothing that advertised moisture absorption and quick drying was suspected of false propaganda.

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< p > fake and shoddy goods occur frequently in online shopping. What are the governing measures? < /p >

Chai Haitao, deputy director of the national office for the fight against infringement and counterfeiting, held at the end of last year, the Ministry of Commerce held a special press conference on "Combating infringement and counterfeiting", saying that the sale of counterfeit goods and piracy through the Internet is indeed increasing. Compared with the traditional counterfeiting and selling behavior, the fake and shoddy products on the Internet show the characteristics of concealment, the chain of crimes and the scale of crimes.

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"P >" puts forward new challenges to law enforcement, attack and containment of criminal offenses.

This trend is also a common problem faced by all countries. There is a need for reform and innovation and regulation.

Since the establishment of the national anti counterfeiting and counterfeiting office, the infringement and counterfeiting in the Internet field has been a focus.

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< p > Chai Haitao revealed that in 2014, it would focus on the infringement and counterfeiting in the Internet field and organize a series of special rectification activities.

We should promote and improve the cooperation mechanism between law enforcement supervision departments and some key network platform operators, promote the sharing of relevant information and enhance the supervision capability, and form the resultant force to crack down on the network, manufacture and sell fake and shoddy commodities.

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