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"Weight Reduction" Approach To Brand Leisure Sports Shoes

2014/5/2 12:53:00 60

LeisureSportsFootwear Industry

< p > < strong > the first way to reduce weight is to reduce the weight of the upper shoe < /strong > < /p >.


< p > typical representative is Lining (Lining store) Super Light10 ultra light basketball shoes.

Reporters in the sales counters to see, seamless technology, TPU coverage of ventilation and windows technology applications have reduced the weight of the upper.

< /p >


< p > wearing a feeling, some consumers said in the evaluation report, because the shoe body lightweight reduced the shoe support, so this shoe in shoe design has opened the same kind of foot feeling similar to that of Baron Davies's Conquer boots, which is not very smooth when worn out, but the protection of the ankle is still very sufficient after the shoes are tied tightly.

< /p >


< p > the consumer also revealed that the shoe had added a carbon fiber module to the upper part of the shoe, so it had better packaging and was more conducive to sports.

< /p >


< p >, but the consumer also admitted that the breathed striped mesh cloth easily causes wrinkles in the toe part, which is not very beautiful, but in terms of functionality, it is close to the mainstream ventilation function of today's basketball shoes.

< /p >


< p > not just the Super Light 10 generation. Adizero CrazyLight, which was launched two years ago, is a lightweight basketball shoe with a single shoe of only 273 grams.

The upper part of this shoe is nylon mesh with special material and no leather, and the thickness of vamp is reduced to 1 mm by SprintWeb technology.

Although the thickness is reduced, its support and protection function is similar to that of ordinary basketball shoes.

< /p >


< p > < strong > weight loss pathway two < /strong > < /p >


< p > < strong > no bottom design < /strong > < /p >.


< p > in the consumer evaluation report of sports shoes, the reporter found a main analysis of the sole of the article.

In this report, the product of consumer evaluation is evoPOWER < /p > of Puma (Puma store).


< p > 1.

Frankly speaking, from the weight of the ball shoes, the evoPOWER 1 as a strength war boots is so amazing that it is also in line with the trend of lightweight football shoes nowadays.

< /p >


< p > according to the consumer analysis, this sneaker can be so light, mainly due to the no bottom design, so we have to mention the core technology of evoPOWER 1, GRADUAL STABILITY < /p >


< p > FRAME (progressive stable structure) ensures that lightweight shoes will not lose strength when they are lightweight.

In fact, for the traditional sneakers, the midsole is equivalent to the suspension system of the car, which is located in the middle between the upper and the sole. It is the most important part of the shoe, which can provide stability and shock absorption for the shoes.

< /p >


< p > according to its analysis, the French nylon Pebax sole and ADAPLITE microfiber fabrics used in the shoes are also of great help to lightening.

< /p >


< p > in addition, evoPOWER1's FG outsole uses the technology of mixing nails, and four round nails are used in the front of the sneakers to strengthen the flexibility of the shoes.

In the process of measuring, the consumers feel that the steering is obviously stronger than that of all the knives, and the knives and nails of the front and back of the shoes ensure the grip and stability of the shoes.

This also means that the design of mixing nail sole ensures the start-up and improves the steering ability.

< /p >


< p > < strong > weight loss pathway three < /strong > < /p >


< p > < strong > reducing artificial leather application < /strong > < /p >


< p > in fact, in recent years, artificial leather used in sports shoes is being replaced by other materials.

The opportunity for this change is the "HYPERFUSE" released by NIKE in 2011.

This kind of shoe does not adopt the traditional method of overlapping stitching of artificial leather and other materials. Instead, it uses polyurethane film to mesh the mesh material with excellent permeability. It not only makes the shoes lighter, but also simplifies the production methods and reduces the production cost, so it is widely used.

< /p >


< p > according to the calculation in the industry, the sneakers using this manufacturing method account for 10% to 15% of the total sports shoes.

< /p >


< p > although there are many prejudices about lightweight sports shoes, a shoe business executive asserts that lightweight is the basic starting point for every shoe design. "Apart from perfect functionality and technology, today's consumers hope to wear a pair of lightweight shoes regardless of their outdoor activities."

< /p >

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