Remind Consumers To Purchase Health Care Functional Home Textiles Carefully

< p > with the diversification of consumer demand, functional home textiles begins to bloom.

Reporters visited a number of large shopping malls and supermarkets in Guangzhou, and found that there were not many categories of functional home textiles, nor did they occupy the mainstream. However, reporters browsing on Taobao website found that functional home textiles could be seen everywhere.

In this regard, experts pointed out that for various concepts of home textiles products, consumers must purchase rationally, choose health care function < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > products must identify the logo.

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< p > < strong > functional home textile business is extremely rare < /strong > < /p >

< p > < strong > Taobao can be seen everywhere < /strong > < /p >.

< p > reporter recently visited Guangzhou's major supermarkets home textiles monopoly area found that functional home textiles are rare.

In a large supermarket chain in Guangzhou, the reporter saw two products named "Cassia functional pillow", priced at 28.9 yuan and 49 yuan.

The product's instructions show that the product's filling is cassia seed, and it lists the records of Compendium of Materia Medica cassia seed's efficacy, and claims that the groove design of the pillow core accords with the principle of ergonomics, but the reporter has not seen the authentication information about this function.

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< p > the reporter entered the flame retardant curtain on Taobao website, and found 11 pages of "baby" results. They all advertised flame retardant products, but the price was different, the expensive one was 180 yuan / foot, and the cheaper one was 16 yuan / foot.

More than a few shops have found that most of the shops are flame-retardant products, but there is no flame retardant in the product introduction column, but only two words on the product name are flame-retardant.

A brand Tmall shop sells a series of 13027 series of curtains, which are high class bedroom living room, flame retardant, heat shield, heat insulation and pure color. In the details of the baby's products, they are decorated and shaded, but they do not mention the certification information of the flame-retardant function.

Another logo of the electricity supplier is a semi opaque curtain curtains, flame-retardant and free Venetian blinds, and its product function only contains shading.

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< p > reporters also found that the flame-retardant curtain on Taobao usually has the details of flame-retardant function but no such function. But from the price point of view, the flame-proof curtain is about 10% higher than the price of the non flame retardant curtain.

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< p > strong > big brands cautious small brands are keen on < /strong > < /p >

< p > Hu Zhenchao, Secretary of the home textile board of Fuan (002327, Guba) told the Information Times reporter that the production of functional home textiles related products is very small, and only produces some anti mite products. In fact, the whole industry has few functional home textiles.

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< p > Hu Zhenchao pointed out that functional home textiles should be certified by authoritative departments, otherwise it is likely to appear false propaganda, misleading "a href=" //www.sjfzxm.com/news/index_c.asp "consumption > /a". In addition, the functional home textile industry standard is lagging behind, there is no relevant standard to support, it is difficult to define the function of functional home textile products.

In fact, the profit of selling functional products is high, many small brands will sell the functional products to get the market and do short-term trading, but big brands are generally cautious about the production of functional products.

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< p > Roley home textiles (002293, stock bar) responsible person revealed that for the development of functional products, the company is trying to research and develop bedding fabrics and articles, mainly focusing on improving the use and sleep experience, and satisfying more healthy sleep needs.

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< p > but some home textile brands value the market potential of functional products and start pushing the functional products. The reporter understands that Sanli home textile has promoted the functional products as the main products, and has developed all kinds of flower fragrance air conditioning, mosquito proof function air conditioning, negative ion air conditioning, far infrared air conditioning and so on.

According to reports, these functions are realized through functional fibers, because the price of functional fiber is high-tech products, the price is relatively expensive, more expensive than ordinary fiber quilts 10%~20%.

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< p > < strong > industry standard is not perfect < /strong > < /p >

< p > the industry pointed out that the lack of industry standards is the biggest reason affecting the development of functional home textiles.

It is understood that at present, although functional home textiles do not have uniform industry standards, there are home textile industry standards in China, such as "launching far-infrared", "producing magnetic field", "antibacterial health care", "fire prevention and flame retardance".

Among them, fire prevention and flame retardancy in public indoor space is the mandatory function index of soft clothing. In China, the standard of BS5867 curtains is flame-retardant and flame retardant, and health function home textile is an important component of functional home textiles, and its specification is "health care functional textiles CAS115-2005".

The application of functional home textiles, such as "aromatic" and "regulating temperature", has not long been applied in home textiles. Some functions can be verified by relevant standard tests, but their industry standards need to be improved.

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"P >," Luo Lai relevant responsible person said, "domestic functional home textile development research started relatively late, the enterprise has a certain gap in terms of scale, technology level and development ability, compared with the international big enterprises. This requires that in the process of product development and development, home textile enterprises should pay attention to integrate the advantages of the industry resources, and combine the strength of enterprises, institutions and scientific research units to develop together.

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< p > < strong > consumer cognition is not high > /strong > /p >

< p > it is understood that, as an important component of functional home textiles, health care functional textiles have been standardized.

However, because of the stereotype of consumers on functional products, consumers are disgusted with the health care function of home textiles, and their trust is not high.

In an interview, Yang Zhaohua, President of China Household Textile Industry Association, pointed out that the popularity of functional home textiles first met the cognitive obstacles of consumers. Because functional home textiles originated from functional health care industry, many consumers did not trust or even reject the entire functional health care industry.

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< p > health care home textile chain brand and joining trader Mr. Wei told reporters that because of consumers' distrust of health products industry, some regular functional home textile promotion difficulties increased. For consumers' concerns, the store launched a free experience trial, which allowed consumers to undergo 2 hours of physical examination, and 7 days later, through physical examination equipment to compare the effect.

He said, "now some of the so-called health care home textile salesmen sell through human feelings, that is, after mixing with consumers and then selling."

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< p > < strong > citizen voice < /strong > /p >

< p > white-collar Miss Li: although she is in a sub-health state, she does not consider the health care function of home textiles. Because she is worried about the side effects, she always feels that the functional products have side effects, just like some functional drinks, do not understand the function principle of the mattress, and worry about getting bogus, and the consequences are even more serious.

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< p > citizen Li aunt: I spent more than 3000 of the time buying a mattress which helped to sleep. After using this mattress, I feel that the quality of sleep is much better, and I do not wake up very often at night.

Son said, this is a psychological comfort effect, the real effect is hard to say.

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< p > consumer Mr. He: busy at work usually do not have time to exercise. It is said that far infrared things have health care function.

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< p > < strong > foreground > /strong > /p >

< p > < strong > the functional home textile market is favored < /strong > /p >

< p > although the national standard of functional home textiles is not perfect, many enterprises are optimistic about the market potential.

Liu Pinggang, general manager of Sanli home textile Guangdong province and general manager of Nantong Yun Tao Agel Ecommerce Ltd, pointed out that functional home textiles must be the future development direction of the home textile industry, because with the improvement of quality of life, consumers' demand for home textile products will also continue to improve, and some special requirements need to be realized through functional home textiles, such as anti mites, moisture absorption and so on.

In the future, consumer demand for functional home textiles will continue to increase.

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< p > Roley home textile related responsible person also said, "with the gradual improvement of consumers' demand for health, environmental protection, low carbon and quality of life, coupled with the increasingly standardized development of functional home textile market, functional home textiles is expected to have larger development space and market potential."

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< p > < strong > industry reminds < /strong > < /p >

< p > < strong > purchase of functional products must be cautious < /strong > < /p >

< p > Xiao Jiancheng, Secretary General of Guangdong Household Textiles Association, told reporters that compared with China, the identification of functional home textiles abroad is very strict and serious. The institutions identified are more professional and authoritative evaluation institutions, and there is a specific assessment process, while in China, the standard is lagging behind.

If it has not been identified by the testing organization, the functional home textile will stay at the level of the enterprise promotion process, and the functional product is only a kind of company behavior.

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< p > Xiao Jiancheng pointed out that because of this, large brands push functional products are very cautious. On the contrary, small brands are suspected of excessive publicity for functional products. "Under the condition of imperfect standards, pushing the functional products, the credibility of the enterprises will be squeezed and the brand image is damaged". In fact, there are two factors restricting the development of functional home textiles: the first is the application side; the second is the side effects; some drugs or floral scent are or may cause allergies; in addition, some flame-retardant products should be alert to formaldehyde.

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< p > Mr. Wei pointed out that there are two important principles for selecting health care: a href= "//www.sjfzxm.com/news/index_s.asp" > functional home textiles < /a > one is to have effect, but no side effects.

In addition, we must see whether the functional products are tested by authoritative departments. If there is no correlation test, we should be cautious about buying.

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