Why Is The Profit Of Children'S Luxury Market So High?
According to the world clothing shoes and hats net,
Luxury goods
Mainly includes accessories,
footwear
,
clothing
Watches and other products are expensive, mainly for high-end consumers.
The luxury market consists of 3 types of end users, including 0-12 year old children, 13-19 year old adolescents, and adults, among whom children are the smallest consumer group.
FMI Research, a market research firm, surveyed 2014-2020 years of children's luxury market and found that despite the fact that children are the smallest consumer group, the market for children's luxury goods has experienced tremendous growth in recent years, mainly due to changes in consumer lifestyles and the easier access to products.
Consumer spending on luxury goods is expected to increase by 25% in 2015.
Compared with the adult luxury market, the children's luxury market has a higher profit.
In 2014, the children's luxury market accounted for 7.2% of the total luxury goods industry.
The sale of luxury goods largely depends on attractive marketing strategies, promotional skills and appropriate distribution channels.
Children's luxury products market can be divided into 3 points: product type, distribution channel and geographical location.
Clothing and shoes can be divided into different types of products, of which clothing occupies the highest market share, followed by shoes.
Children's luxury clothing market is mainly driven by frequent changing fashion trends and the need for children to grow and buy new clothes.
In 2014, the United States and Europe were the major children's luxury clothing market.
At the same time, children's luxury market is also affected by distribution channels.
The distribution channels of such products mainly include retail stores, networks, brand stores and other channels.
In these distribution channels, online retailing is the preferred distribution channel during the forecast period, mainly because consumers prefer the convenience of online shopping and can buy products at a lower price.
The second best distribution channel is brand stores, because they can offer better products at lower prices.
Meanwhile, during the forecast period, the Asia Pacific region has the highest composite growth rate of children's luxury goods market in comparison with other regions. It is estimated that by 2020, the expenditure on luxury goods in the region will increase by 40%.
In addition, countries such as Malaysia, Thailand and Singapore will make a great contribution to the Asia Pacific children's luxury market share.
At the same time, China will be the fastest growing country for children's luxury goods expenditure in the Asia Pacific region.
In addition, North America and Western Europe dominate the global children's luxury market because of the high purchasing power of consumers.
But compared to the Asia Pacific region, the growth of children's luxury market in Europe and America is slower.
The main factors contributing to the growth of children's luxury market include product subcategory continuous innovation, increased disposable income of consumers, lifestyle changes, product online and social media popularity, national economic growth, peer, friends and neighbors.
However, there are some limiting factors that affect the growth of children's luxury market, including the fact that the price of luxury goods is more expensive to consumers in emerging markets, and that the products available in various channels are limited.
In addition, the Internet as the main media of luxury distribution has a low penetration rate among consumers in emerging countries.
Children's luxury market is mainly led by retailers such as Children's Place, Disney, Mothercare and Gymboree.
However, as GAP, J Crew, DKNY, Gucci, Diesel, Dolce &Gabbana, United Colors of of, Burberry & E, Armani, Burberry, CONVERSE, Dior, Fendi and other brands enter the children's luxury market, the number of high-end consumers will increase, which will lead to a change in consumer behavior.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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