Suppliers And Stores Cooperate To Make Common Mistakes In Promotion

< p > the common misunderstanding of CO marketing between suppliers and stores: < /p >

< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion > /a > randomness without planning < /strong > /p >

< p > suppliers lack of promotion and planning ability, often in the market want to do what form of sales promotion, what kind of products do is a head of things, no long-term plan.

This may be related to the level of supplier management.

As a supplier, we should not only plan a creative sales promotion activity, but also track the life cycle of the product. The product will plan corresponding promotional activities in different life cycles.

In addition, we should grasp market information and plan different promotional themes in time.

Such as confrontation sales promotion, anniversary promotion and so on.

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< p > < strong > 2, promotion means single, no innovation < /strong > < /p >

< p > suppliers often show a rather simple form of promotion. Special sales and bundles are more common forms of promotion. In fact, there are many kinds of promotions. The key is to see how you integrate them, and different combinations will produce different results.

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< p > < strong > 3, sales promotion as the sole examination standard < /strong > < /p >

< p > a promotion has no effect. Usually sales volume is regarded as a single assessment index. It seems that no sales promotion has been promoted obviously after a promotion, so this is a failed promotion.

Taking sales volume as an evaluation index is a common problem of many enterprises, so I often see very hungry and explosive price promotions in the market. It seems that I want to open the market at a low price, and a sales promotion will definitely increase sales during the promotion period, and when sales promotion stops, there will be a drop in the number of first mate.

This is what we often call the "big promotion, big move, small promotion, small movement, no promotion".

Sales volume can only be used as an important factor in evaluating sales promotion effect. This is because the purpose of promotion is different, and there are corresponding assessment indicators.

For example, the promotion of new products should be done as a trial activity. At this time, we should use crowd and brand publicity and later product sales as indicators.

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< p > < strong > 4, do not want to spend less than a href= "//www.sjfzxm.com/news/index_c.asp" > store < /a > promotion instead of /strong > /p >

< p > can we do promotional activities at a store without cost? This is the query of many suppliers. We worked with the stores. They charged a lot of fees, what entry fees, barcode fees, DM posters, and even the cost of their overseas festivals.

Does it cost no expense to sell in stores? < /p >

< p > store sell promotion option to charge < a href= "//www.sjfzxm.com/news/index_c.asp > Supplier < /a > charge, that is to set up the threshold for suppliers, do not hope that the sales promotion of the supplier is very rubbish, no new promotion, usually you do not like to do it for you, and if your sales promotion is very new, they will be free to cooperate with you, because the sales promotion not only needs gross profit but also brings popularity to the store.

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< p > strong > 5, sales volume no brand > /strong > /p >

< p > promotion how to do it. Many enterprises have adopted a way of promoting their products in order to improve their sales volume. They have made a great effort to promote sales at an early age. They believe that the promotion of sales volume is the promotion of brands. This is a wrong idea.

Excessive demand for sales volume is bound to damage brand building.

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< p > promotion planning is a systematic project. A sales promotion is planned on the basis of deep excavation of consumer demand. At the same time, we should also take into account the characteristics of products and information of competitors, and plan different promotions according to different market conditions.

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