Luxury Clothing For Men'S Luxury Zegna

At the autumn rain in Hangzhou, Zegna (Ermenegildo Zegna) set up a showcase, not just for 08 and 09 new clothes, but also for local followers to see Zegna's proudest core secrets: Top fabrics and expensive customized services.

Obviously, the top men's clothing brand in Italy hopes to consolidate its business success by constantly emerging big products. They need more elite men's affirmation. These guests have enough appreciation and financial resources. They are more and more unswerving in their attention and choosing the best fabrics. Otherwise, how can they match the shoes polished by Cognac?

In fact, in the competition of luxury goods without smoke, all the leading people are convinced of the principle of "fabric addition".

Especially for highly adventurous designers, fabric innovation is always the driving force behind fashion.

The most classic character is the non fabric queen, Miuccia Prada, who has put nine of her success into fabric research and development. She is committed to introducing new high-tech materials into the practice of traditional luxurious fabrics -- widely used silk and wool blended fabric, furry Ma Haimao instead of fur, crease wrinkle effect, dyed irregular gradation, artificial lace produced by Swiss lace craftsmen, and so on.

In the past ten years, she has made an amazing fabric practice.

In resolving the impracticality of design and enhancing the luxury elements of design, fabrics have become the most direct answer. They are extremely raw or raw materials, and the fabric of the world will surely solve the problem of escalating luxury and making followers more eager.

Fabrics decide success or failure in men's luxury brands, design and innovative fabrics can really enhance people's desire to shop, but men do not pursue unique materials, and rare and exquisite fabrics are the mainstream.

In the spring and summer series released last week in Canali2009, there are many interesting new fabrics besides wool and silk blended fabrics and Exclusive200K wool woollen blended fabric. For example, the waterproof jacket made of taffeta has a "memory function". Even if it is folded, it can still be restored. The nylon jacket of the motorcycle jacket can withstand bad weather and even fold into a small bag.

At Zegna's custom briefing session, it is not necessary to flip over the advanced fabric and the old imperial calendar to see that the star of the martial arts star Donnie Yen appeared in Hangzhou's Zegna custom wardrobe, and suddenly realized that top fabrics, body cut and fashionable style, of course, celebrity customization can enjoy unimaginable speed, while ordinary customers usually have to wait 4 to 6 weeks, but all the wearers should be equally satisfied with the strong fabric production technology of Zegna. The only thing that may worry is their imperfect shape.

Andy, who has worked in Zegna for many years, describes the fabric with great passion. "Because of the high value of 15MilMil15 Double Warp, the suit made of it needs to be taken care of and can not be worn frequently. Once worn, it is necessary to hang it back in the wardrobe to recuperate, so that its fiber will naturally return to its original state to ensure the perfect appearance and touch of the dress again."

For custom services, top fabrics are fanatical. What he calls "15MilMil15 Double Warp" comes from the purity of fabrics, and the fineness of each delicate yarn is 15 microns. This fabric is strictly selected for Australian Merino wool and limited production.

Functional design is also impressive in Zegna fabrics. Many people have yet to experience the newly launched smart clothing Elements, which is said to be able to automatically adjust the body temperature.

But another blended fabric "High Performance" has a very good reputation. In the textile process, it turns two to three strands of wool into a fiber, so the durability and elasticity of the fabric are increased, and the gap generated by fiber rotation has good air permeability.

Another big reason for its list of summer clothing materials is that "after a special washing process, the dark fabric surface can reflect 80% of the direct sunlight", which is very important for men to remain comfortable and cool at high temperatures.

Designers look for their favorite fabrics, just as investment funds choose good projects are generally important and urgent.

Finding the right fabric means that the next season's release has been half successful.

Usually, fashion designers are not directly involved in the design of fabric structure, but only discuss with the designers on the basis of fashion trends and self requirements, and choose fabrics with different organizational structures.

However, many designers are accustomed to designing their own fabric after treatment and color and pattern.

Many European fashion designers are actually also masters of fabric design.

Some domestic designers are becoming more and more aware of the importance of fabric to design.

Take the famous designer Hua Juan, who has an independent advanced custom brand Judy Hua as an example. In addition to being a frequent visitor to Paris fashion week, she goes to the INTERTEX MILANO Italy international fabric exhibition in Milan every year to pick out the fabrics needed for the next year.

KBC Manufaktur's wool sports fabric, viscose and chemical fiber, Fedora's fancy yarn, Dinamo linen and viscose blended wool products, Piana's double faced Mohair are all on her purchase list.

Most of them are high quality fabrics of one hundred or two hundred euro per metre. "What I am looking for, whether pure handmade or mechanically woven, must be the ultimate material or craft, which is really suitable for advanced custom tailored fabrics."