How Far Is The Shoe King Red Dragonfly From Luxury?

The answer given by Qian Jinbo is that if the red dragonfly is a young girl, then luxury is already a mature and charming beauty. After completing the initial cultural baptism, Qian Jin Bo hoped that the Red Dragonfly would become a luxury item in the global leather industry after 10, 20 or 30 years. How far is Qian Jinbo from fashion? The answer is zero distance. When you first see Qian Jinbo, you may think that he and Gallen Law are somewhat alike. (second) when you see Qian Jinbo, you will feel that his smile carries some of the leaders of the Republic. When you have fully communicated with him, you will feel that this is a person who grows up in China but has a strong world dream. To be a luxury goods company in China has the same experience as all the first generation entrepreneurs in China, but it is obviously different from the Wenzhou businessmen of the same era. When a group of Wenzhou businessmen are still talking about how their products become invisible champions and get a strong market in the world, Qian Jin Bo has embarked on the road of independent brands. When another group of Wenzhou businessmen began to feel that the brand was also very important, Qian Jin Bo began to consider the cultural inheritance of a brand; when all Wenzhou businessmen understood the importance of culture to the brand, Jin Bo said that the red dragonfly has a dream, that is, to make China's luxury goods. Some people will laugh at Qian Jinbo's dream, which is a bit like a fool's dream. But in Qian Jinbo, he thinks that the White Swan, which is bright, dazzling, charming and sentimental, was originally a group of ugly duckling despised by others. So, after completing the initial cultural baptism, Jin Bo hoped that the Red Dragonfly would become a luxury item in the global leather industry after 10, 20 or 30 years. As long as we have dreams, time can make everything, Qian Jinbo said. From 13 years ago, Qian Jin Bo founded the Red Dragonfly leather shoes by relying on his own efforts of 5 million yuan accumulated over the past 8 years. To this day, the industrial group with 20000 employees and 9 large subsidiary companies, Qian Jin Bo, like other successful Wenzhou businessmen, used his best time and all the strength to build the enterprise. "My thought is very luxurious," Qian Jin Bo summed up the current state. "But doing business is different. It's business." The red dragonfly is also an adolescent beauty girl. "My favorite brand is not the most expensive, but the most character." As the creator of Chinese fashion, Qian Jin Bo did not conceal the pursuit of brands such as Armani, Dior and Chopin. "In Europe and America, Armani bosses are the idols of all girls. Women love him better than Bill Gates -- Gates has created wealth, but Armani has created a taste of life." Since Qian Jinbo has made bold statements in an interview and determined to "become China's LV", the media has been holding this sentence. Is the gap between red dragonfly and LV a measure that Qian Jinbo can measure today? "It is a bit unfair to compare the red dragonfly with only 13 years history with those European brands." Qian Jinbo smiled and said, "the Centennial brand of Europe seems to be a mature and charming intellectual beauty. Everything has its foundation, temperament and identity. What about us? It's still a puberty girl. Everything is growing up. Therefore, I can only say that the red dragonfly has already possessed the gene and temperament of the luxury brand. "Time is the biggest cost of luxury goods." Qian Jinbo's train of thought is very clear. In the 30 years since reform and opening up, China has hardly experienced abundant material civilization. In the luxury capital of Italy, a rich craftsman can pass on his original shoemaking technology from generation to generation, but in China, the fault of material culture makes the luxury brand brand disappear in a short time. So, from the beginning of the birth of the Red Dragonfly brand, Qian Jinbo endowed it with more connotations, beautiful memories of childhood, the indissoluble bond between the founder and the red dragonfly, and the five thousand years of shoe culture in China, which were all brought to him in the brand culture of red dragonfly. The power of the integrated store is before Jin Bo's success in building the luxury image of the brand. At the beginning of 2008, red dragonfly's 5 GT (integrated) concept store opened in Hangzhou at the same time, which marked the start of the new format of the Red Dragonfly GT (integrated) store in the whole country. In the eyes of more people in the industry, this is not only a leap from traditional "exclusive store" to "integrated store", but also a new weapon for Qian Jinbo to build brand. However, it seems that this sales mode also concealed mystery: the concept of integrated store comes from the European luxury brand, and its sales mode is dependent on powerful brand influence. So does the Red Dragonfly have such strength to challenge this business mode? Qian Jinbo did not give the answer directly. "China's new middle class pursues luxury consumption, but how many people can really afford to go to Hang Lung Plaza every day? I changed the exclusive store of red dragonfly on the commercial street into an integrated store, still selling the previous products, only adjusting the use of the space and the overall style, combining shoes, clothing and accessories to highlight the fashion of the brand as a whole. Of course, for businessmen, in addition to exporting brand values, it directly stimulates the expansion of GT (integrated) stores, which is a huge increase in the amount of shopping by consumers. "A very practical example is that when a customer comes to a store, he can buy a shoe with a leather bag and a belt. The original sales per square metre per month is 10 thousand yuan, and now it is 13 thousand yuan. This is the power of integrated stores. " The culture of 10 points is more difficult than the quality of 90 points. Qian Jinbo always said that the luxury he possessed was the luxury of thought. The shoe culture museum, which invested 30 million, is a good example. From organizing the publication of the dictionary of Chinese shoe culture, to issuing the stamp of Chinese shoe culture personality, and then to build the first Chinese shoe culture museum, Qian Jin Bo's investment in shoe culture can indeed be described as "luxury". So, some people speculate that he was so generous that he came from the harsh words of Marlogce, a famous leather shoe designer in Italy. It is said that in 1996, when Qian Jin Bo used his shoes to identify the best designer in the bank, Marlogce said, "I am very satisfied with the quality and style of your leather shoes, but I can only score 90 points for you. The 10 points are cultural added value. You do not have any." Now, over the past decade, the collection of shoes culture museum is becoming more and more abundant. What's the difference between the 10 points in Marlogce? Did you get it? "It can't be made up of a museum." Qian Jinbo laughed. "When I started my business, other shoe companies in Wenzhou were quite mature. Since then, I have warned myself that something must be done differently. For a long time, Qian Jin Bo discovered that although the number of shoe factories in Wenzhou is numerous, the product design and quality are not to be said, but the lack of brand cultural connotation has always made the whole industry very fragile - Red Dragonfly must fill in this lesson. "The role of this museum is not to make up for those 10 points, but to make the connotation of the brand more plentiful and the industry thickness to be more plentiful." Now, whenever the Red Dragonfly recruits new employees, the compulsory course for training is to show them around the museum. Here, not only can those who have doubts about Wenzhou enterprises see the charm of Chinese shoes, but also the value of the output of the red dragonfly, and the good intentions of Qian Jinbo, the head of the red dragonfly. "To understand a person cannot start with his own business, but start from childhood. This museum records the Red Dragonfly complex I started from childhood. Some people say that museums invest too much, but it is actually a low-cost external communication window. Let those who wish to know me and hope to know the Red Dragonfly will see how we are going to make shoes. It's a kind of entrepreneur's realm. When we interviewed Qian Jinbo, one of the topics that the bosses would talk about was the suicide of chairman Wei Dong of Yongjin group. Whenever such a thing happens, it's like a hammer hitting on these bosses. Only at this time can anyone seem to see the fear and helplessness behind the bright lights of entrepreneurs. "Entrepreneurs are really not human beings." Despite this, Jin Bo's expression remained calm and untroubled. "I see people making a list of unexpected deaths of entrepreneurs over the past few years, including suicide, murder, economic problems and mental problems. I can only say that people are in rivers and lakes. Qian Jinbo said, "this is like drinking, obviously can not drink, but friends persuaded, still can not help drinking. The responsibility of an entrepreneur is very great. When you suddenly realize that you can't get things done, you can't explain them. The real fear is coming. Few people know that three years ago, Jin Bo was also confused at the crossroads of life. At that time, his industrial structure was much richer than it is now. From real estate to finance, all the lucrative industries are free from him. The 13 year of the red dragonfly is precisely the fastest 13 years of China's economic development. There are too many opportunities and temptations. I am a businessman. I can't help investing in projects that are profitable. Suddenly, one day, I found that I began to "spend my heart", and the price of "flower heart" was tired, unhappy, and I didn't know what I wanted. In 2005, when the heat wave in the real estate and securities industry started to happen, Jin Bo began to feel the meaning of "willing". Finally, he found that how much money a piece of land and a project earn is not as good as his deep affection for red dragonflies. I am a red dragonfly with my childhood complex. I think, in my lifetime, with my ability, it is enough to make the Red Dragonfly a good brand. Qian Jinbo is determined to turn his industry to zero and devote himself to the red dragonfly. Qian Jinbo said that he appreciated Wang Shi very much because Wang Shi created a philosophy of entrepreneurship by climbing mountains: getting up and going down, which is precisely the most difficult thing for Chinese entrepreneurs to do. "It depends on the depth and breadth of one's mind." What I can do is to reflect on myself when I still receive it. " The extravagance of material is luxury, the luxury of thought is fashion. We give Qian Jinbo a "difficult problem" - let him count how many villas he has. Qian Jinbo counted his fingers with great generosity: Shanghai, one of which is a golf villa, the other is a yacht villa. In Wenzhou, there is a set of specially built for parents. The others add up to about more than 6000 square meters. "But now I have little time to live." Qian Jinbo laughed, "but four or five years ago, I began to conceive and realize golf, yacht, blue sky and white clouds, light lake, such a beautiful blueprint for life." "Someone is luxurious in appearance. I am luxurious in my mind." Whether it's a brand or a villa, Jin Bo always wants to put his eyes farther. Qian Jinbo, a poor young man, also studied Wenzhou drum words for a while. This ancient art, like other folk rap, tells a wonderful historical story with unique singing. Perhaps because of this, I was very interested in history and literature from an early age. So, until now, my language and thoughts are always very literary. However, now Qian Jinbo almost stopped singing drum words, but as long as he is not busy, he will accompany his parents, and listen to his childhood favorite lyrics. When it comes to family members, Jin Bo will miss this year's birthday. At night, in the Fuchun River, Hangzhou, surrounded by silent hills, the boat was quietly in the river. Friends and family gathered around to laugh and celebrate Qian Jinbo's birthday. "It was a great day. We even opened three bottles of Lafite red wine in 1882." Recalling the scene of the day, Qian Jin Bo showed a look of expression. "That's the most luxurious thing in life. I do not aspire to stay in the seven star hotel in Dubai. Instead, I miss the night park in the Fuchun River that day. The sea is so surging, but I like tranquility. In September last year, at a Chinese charity ceremony, Jin Bo won 300 thousand sets of Armani evening dress dress. I wonder how such a precious dress dress will last. "Ha ha, of course, my wife!" Qian Jinbo laughed. When it comes to love and marriage, Jin Bo smiled and said, "when people in Wenzhou start a business, life is always simple. So when we don't know how to love