Tell You How To Open A Menswear Franchisee.

< p > < strong > analysis of the advantages and disadvantages of the store site < /strong > /p >

< p > similar to AI Tong's choice, Miss Luo's shop in Beijing has not been selected in < a href= "//www.sjfzxm.com/business" > prosperous area < /a >. Men's wear is not even a place where clothing stores are concentrated. But her 25 square meter foreign trade clothing store can achieve sales of 7-8 yuan in the peak season.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

< /p >

< p > < strong > note < a href= "//www.sjfzxm.com/business > > Trade Zone < /a > the choice is < /strong > /p >

< p > the location of men's clothing stores is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

< /p >

< p > generally speaking, the sales scope of men's franchised stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to develop market < a href= "//www.sjfzxm.com/business" > development strategy < /a >.

< /p >

< p > < strong > "matching" business < /strong > < /p >

< p > men's wear, if you can't find the right storefront in your favorite location, you can try to share it with others, and share a storefront with both sides.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

< /p >

< p > < strong > good shops have some common characteristics < /strong > < /p >

< p > < strong > (1) urban central area < /strong > /p >

< p > men's wear in this area is generally less than a href= "//www.sjfzxm.com/business" > commercial center < /a > downtown area. Business activities are frequent and business atmosphere is good.

Such a shop is the so-called "land of every inch of land".

< /p >

< p > < strong > (2) high density residential area < /strong > < /p >

< p > men's wear has a relatively concentrated population and high population density.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

< /p >

< p > < strong > (3) traffic convenient area < /strong > /p >

< p > men's wear > a href= "//www.sjfzxm.com/business" > traffic convenience < /a > is the first condition for consumers to shop.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

< /p >

< p > < strong > (4) the area where the market has been established is < /strong > /p >

< p > for clothing items such as shopping, men's wear can be more conducive to business if they can concentrate on the "lots" or blocks of their peers.

< /p >