Clothing Has Become The Fastest Growing Commodity In Online Shopping Pactions.

< p > online shopping accounted for < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > part of the market share, online advice.

The mobile terminal of Jingdong mall has recently added a new function: virtual fitting room.

After identifying the user's face and body information, a mobile phone can automatically provide a personalized and customized recommendation.

Consumers can also choose their own "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "for stereo matching from top to bottom and from inside to outside. They can also match items such as leather bags and jewelry to see the comprehensive effect.

This can not help but sigh, if you can solve the problem of clothing test, then the Internet is really moving the entire shopping malls to mobile phones.

< /p >

< p > at the time when online shopping was just emerging, clothing became a low volume product because it was not standardized items, need trial wear and other factors.

With the development of online shopping, this factor is fading away.

< /p >

Zhang Jingjing, who worked for an advertising company, said in an interview: "at the beginning, we usually went to the mall to try out a good style and go online to clean up. Now we can roughly judge whether it suits us according to the detailed photos, models and comments of the online clothes." P

If you finally get your clothes or you don't look good, you can apply for a refund.

< /p >

This summary of < p > Zhang Jingjing represents the development process of China's clothing e-commerce.

From the beginning of the vertical e-commerce such as van gall and other clothing, to a large number of late a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > enterprises rely on Taobao, Jingdong and other three party e-commerce platform to carry out sales, clothing has become the fastest growing commodity in online shopping pactions, and the market size of clothing online shopping also surpasses digital / electrical products, becoming the largest commodity category of online pactions.

< /p >

< p > data show that among the top 10 brands of Taobao Tmall, 7 come from the home textile industry.

At present, China's clothing online shopping scale accounts for about 1/4 of the size of all online shopping pactions. It is estimated that the scale of clothing online shopping will be close to 1 trillion yuan in 2016.

< /p >

< p > the survey of "double eleven" online shopping in 2013 shows that consumers are more and more interested in online shopping in apparel online shopping, and the proportion of mobile Internet applications in e-commerce is significantly improved.

From < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > each sub category, apart from less ladies' wear and middle-aged and old women's wear, most of the other apparel sub sectors ranked the top of the sales line under the traditional offline brand, which fully reflected the strong appeal of offline brands online.

Therefore, on the one hand, more and more local brand clothing companies begin to consider the strategic pformation from B2C to O2O. On the other hand, the third party e-commerce platform also attaches great importance to the introduction of well-known clothing brands.

< /p >

< p > according to Liu Hong, general manager of garment Department of Jingdong open platform, since the launch of clothing categories in 2010, Jingdong has attached great importance to clothing and clothing, and has made deep cooperation with many international and domestic brands.

In January 9, 2014, Jingdong also reached cooperation with 11 brands such as nine hee, Samsonite, Ferre and so on. These brands will all enter Jingdong open platform at the beginning of this year.

< /p >

< p > the price of traditional clothing enterprises is difficult to balance after entering a href= "//www.sjfzxm.com/news/index_s.asp" > e-commerce < /a >. If online price is cheaper than offline, it will have a great impact on many offline stores that have been established for many years, and it may attract users all the time.

Conversely, if the online price is consistent with the line, it will not be able to "try on" and other limitations, which will lead to online shopping hard to attract users.

Therefore, like Jingdong, the third party platform has to work hard on the collocation design, online shopping experience and logistics matching of clothing online shopping, so that consumers can enjoy the same experience as shopping malls without leaving home.

< /p >