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Analysis Of Advantages And Disadvantages Of Network Distribution Channels

2014/1/26 20:33:00 26

Network MarketingInnovative MarketingChannel Management

< p > for dealers, affiliate dealers are equivalent to free salesmen.

The two hit each other quickly, so the network affiliate sales rapidly developed.

< /p >


< p > < strong > 1. Online shop sales: < a href= > //www.sjfzxm.com/news/index_c.asp > occupation analysis < /a > /strong > /p >


< p > the sale of online stores is because some websites that do wholesale business on the Internet want to expand their business scope, so as to recruit online stores for sale, so that more people can become their retail terminals, which is equivalent to recruiting a number of salesmen without base salary.

Wholesale websites generally offer the price of goods sold on behalf of the stores, which are sold at a small wholesale price. Some of them also take the place of the cost of shipping services or directly calculate the price of goods, but there are still some profit margins for leaving shop outlets.

< /p >


< p > < strong > two, the advantages of online consignment are < /strong > /p >


< p > 1, from the perspective of affiliates: consignment is convenient for sellers who want to open a shop but have no funds or do not want to take risks.

To become a shop agent is almost a zero cost venture. < a href= "//www.sjfzxm.com/news/index_c.asp" > sales process < /a > is also relatively simple, without headache, purchase and purchase, and so on. There is no risk of stockpiling.

If they buy and sell again, they are afraid of commodity hoarding.

Online stores only need to upload the merchandise data provided by the wholesale website to their online stores, and do well in the shopping guide service.

After selling the goods, they do not need to deliver their own products. They are shipped on behalf of the wholesale website. The after-sales service is responsible for the wholesale website. The online shop only needs to report the after-sale problem to the wholesale website.

< /p >


< p > according to the author's understanding, most of the distributors are small white-collar workers and students, who sell one piece of goods to earn a piece of money, so that they can earn extra money in their spare time.

< /p >


< p > 2, from a businessman's point of view: affiliates are equivalent to free salesmen, and these salesmen do not earn basic salaries and earn only the difference.

Businesses can only find a lot of opportunities to display products with little cost.

If you receive a deposit, you can also withdraw some of the funds.

Do not belittle this money, if the affiliate is many, this is also a great income.

< /p >


< p > < strong > three, < a href= "//www.sjfzxm.com/news/index_c.asp >" network affiliate < /a > disadvantage "/strong > /p >


< p > 1, from the perspective of affiliates: more and more affiliate websites only focus on sales volume, do not pay attention to the management of channels, and easily lead to malicious competition among affiliates, and affect the profits of regular sellers.

In addition, if the supplier's source of goods is unstable, the situation often does not exist, which will also affect the reputation of the affiliate.

< /p >


< p > 2, from a businessman's point of view: if the management of the affiliate is not good enough, it will easily cause malicious price competition, resulting in the confusion of the original price system, which is not conducive to the management of the channel.

Some bad affiliates also affect brand image.

< /p >


< p > < strong > background > /strong > /p >


< p > online shop sales agent, also known as online shop agent.

Consignment refers to some websites that provide wholesale services on the Internet, or retailers who can provide wholesale sources of goods. They agree with people who want to sell products online to provide data such as picture and merchandise instead of physical objects, and sell them to the distributors of online stores on behalf of the selling price.

Generally speaking, the online distributors sell the data and pictures of the wholesale websites to their online stores, and sell wholesale products to the wholesale websites for their delivery.

The sale goods are only sent from the wholesale website to the buyers of the online outlets.

The after-sales service of online shop is also exercised by wholesale website.

< /p >

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