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The Hidden Rules Of App Operation: Those Holes In Channels

2014/1/12 10:47:00 18

Channel User Volume First Cooperation Resources

first, we will deconstruct the position of App operation.

The operation of such a post contains a lot of contents, including channel promotion, data analysis, product packaging, activity planning and so on.

In the two years from 2012 to 2013, in fact, the core of the operation of every company was placed on the channel, relatively less on the real operation of the product, and on the surface, it did not go deep into product data analysis and user mining, nor did it make any contribution to the retention rate of the old users, but more was to do < a href= "//www.sjfzxm.com/news/index_c.asp" > channel < /a > to do users.

most of App's start-up businesses are channel promotions, which are through relationships with Android market, 360 mobile assistant and 91 aides.

Because the growth of App users mainly comes from this. If we do well with these channels, we can get a free recommendation bit such as the first place, which will enhance the user's quality.

Therefore, the main task of more companies is to make budgets and find channels.

there are three ways to cooperate with these channels. One is payment cooperation, which is very simple and pays for the good price.

The second one is free, mainly the first round, and the relationship with the small partners of the channel. Let's give a free location. The third is the activity prizes cooperation. In short, the channel chamber of Commerce plans some activities for the holidays. It needs the sponsorship sponsorship, and then offers some recommended places for CP sponsorship, and the original Android and AI Chi do some forum activities (conversion rate is not high, not recommended).

at home company, I have been working with the channel for six months.

At that time, I organized a table myself, and divided the channels into three levels, namely, high, medium and low.

The high level channels include Google play, pea pods, millet application store, Android market, 360 mobile assistant, Tencent application treasure, 91 mobile assistant, Baidu and so on.

Medium range includes mobile MM, HUAWEI Zhihui cloud, intelligent market, Feng Feng market, application sink, N multi market, wooden ant, Unicom wok store, telecom Tianyi store, Lenovo music store and so on.

Low grade is the channel such as "a href=" //www.sjfzxm.com/news/index_c.asp "less than /a", such as cross cat.

for high level channel is the key maintenance object, the frequency of attention is daily.

The users of these channels are relatively large, so it is necessary to observe the growth of users in the channel every day and see the location changes. These high level channels are also the main choice for the new version of the product.

According to my experience, pea pods and 360 mobile assistant, as well as Tencent application treasure and Baidu several channels of the first effect is the best.

Next is millet, Android market and so on.

for the middle grade channel, it is a secondary maintenance object. It needs no daily attention, can pay attention to their activities, and do some good work with the small partners of the channel, and strive for some free recommendation places, which may bring some quantity.

But not until the last resort, do not start product cooperation with them, the effect will be very unsatisfactory, I remember once with the Tianyi store cooperation start, less than one hundred a day, almost cried.

for low-grade channels basically keep updating, and basically do not spend energy on it.

Because no matter how hard you try, it will not give you users.

Because it doesn't use users themselves.

Less than P, there will be ten more channels now.

And these channels are basically the same as money.

For some tuhao companies, you are looking for the right channel to roll up your sleeves and smash the money. For some cock wire startups, it is even harder to do the App business for free users.

below, I would like to talk about some of the less than a href= "//www.sjfzxm.com/news/index_c.asp" of App operation, the hidden rules < /a >.

1, about starting: .

pea pods, 360 mobile assistants, millet and so on can apply for a free first time every month.

The first contact is their operator.

When we talk about the first round, we should be reasonable, courteous and respectful, and think about the operation of the market properly, so that everyone can do things more conveniently.

At present, the peas pods are relatively nice, but they are very busy. Generally, they are confirmed by email. The operation of Android market and Xiaomi store is also very good. The 360 hands help operators are busy, they are all little girls who can talk with good words.

Baidu's first need to fill in a set of rules and regulations, just fill in the rules.

There is also a start, preferably a week or a little earlier appointment arrangements, or probably not scheduled.

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2, some free available a href= "//www.sjfzxm.com/news/index_c.asp" > resources < /a >: /p >

peas can be applied for high quality applications, and can also apply for product design award. If the application is successful, you can get a certain recommendation.

360 mobile assistant will often do some activities, and the relationship with the operation may well be dally.

3, product privileges function:

provide free value-added services to the market in return for advertising recommendation in the market.

This is a compromise approach without adequate budgets, which is equivalent to resource replacement with the market.

4, about capture:

through every big Android market, they will seize each other.

If you fail to update a market in a timely manner, the market may directly grab the installation packages of other channels, which will lead to problems with your data.

The first channel data may be too high, and the market of packet capture will show a downward trend.

At this time, how to judge the effect of the first round? It is necessary to compare whether the total amount has been improved, rather than looking at the data of the starting channel alone.

5, and recommend each other in App application: /p >

, that is, the amount of change.

Application recommendation, if the location is deep, and the other side of the user volume is not large, basically will not be effective.

Unless it is the user scale of over 10 million or even billions of App, and the location is more obvious, it may be effective, otherwise it will almost no effect, do not put energy on this.

6, about resource exchange:

there is a kind of resource interchange. You can act as an intermediary and use information asymmetry to guide each other. For example, you contact A and B CP, then let A recommend B, let B recommend you, you recommend A.

By moving back and forth, you may earn some difference.

To do this, we need brains to sell springy little girls.

If you pour it down, you may still earn a fortune.

7, about < a href= "//www.sjfzxm.com/news/index_c.asp > > data analysis < /a > /strong > /p >

when it comes to operation, data analysis can not be said. If there is no data support, talking about operation is just nonsense.

Only when we can see the daily data and the monthly data can we have a reference.

Generally speaking, every market needs to upload and upload separately. But now, the distribution of stores can choose important shops to upload and upload. Other channels can not be packaged separately.

Generally speaking, the most commonly used statistical data are daily additions, daily registration, channel distribution and ranking, equipment distribution and so on.

8, about brush quantity and brush comment

now there are a lot of brush troops that can brush up your downloads in a certain market, and then increase the ranking to get more exposure.

For this is still a careful try, do not brush too obvious to be off the shelf, then it will be more than gain.

Commenting that I thought I could brush it properly, but it should not be too much. It's better to hand brush, brush up some good reviews, and also increase the probability of downloading.