The Christmas Shopping Season In Britain Is Coming To An End Without A Discount Strategy.

< p > January 8th, the reporter learned that as the Christmas shopping season in Britain came to a close, the major retailers began to announce their holiday sales data.

According to the published data, the most discounted retailers are not the last winners.

Next, John Lewis and Jigsaw, a British department store retailer, have made remarkable achievements in online shopping and no discount before holiday shopping.

< /p >

< p > British retailers face many problems this year due to increased competition among retailers and the pressure of weather and disposable consumption in the Christmas shopping season.

Such a situation has led to a series of radical promotions, including retail sales of H&M and Martha stores, which offer more than 60% discount.

< /p >

< p > however, insiders told reporters that the marketing strategy of such a large promotion did not achieve results, but that those who did not substantially reduce prices became the last winners.

< /p >

Retailers with more than a href= "//www.sjfzxm.com/news/index_c.asp" > sales channel < /a > have gained an advantage in this Christmas promotion. Retailers with Internet sales channels have made outstanding sales results. Insiders say that this is a real online shopping festival. P

< /p >

Statistics released by < p > John Lewis show that sales in the five weeks prior to December 28th increased by 6.9% over the same period last year.

Meanwhile, online sales increased by 31.8% over the same period last year, accounting for 1/3 of the total sales during the holiday promotion.

The general manager of John Lewis said that extending the promotion time to December 27th is a guarantee for increasing sales and profits. And if consumers have consumer demand, the impact of price on sales is very small.

< /p >

< p > retailers Next said that this year's sales increased by 11.9% over the seven week of last Christmas shopping season, and consumers' trust in their online stores directly contributed to 21% of online sales growth.

< /p >

This year's sales increased by 17% compared to last year's < a href= "//www.sjfzxm.com/news/index_c.asp" > Christmas shopping season < /a >, and this year, P also launched its own online sales service, including click picking and better delivery service. "Jigsaw"

< /p >

< p > industry analysis shows that Next and Jigsaw's non discount policy in the non shopping season is an important reason for the success of the Christmas shopping season this year, and a better online shopping channel is also an important guarantee for their excellent sales performance.

< /p >

< p > although retailers are involved in the Christmas Shopping Festival, the fate of each retailer is different.

In December 31st, Durham department stores released their sales figures, indicating that their sales fell during the Christmas shopping season, according to their expectation that the unprecedented discount during the Christmas shopping season reduced their profits.

< /p >

< p > it is understood that Martha's department store will announce its sales data tomorrow. The industry is expected to be "a href=" //www.sjfzxm.com/news/index_c.asp "> Martha department store" /a "another bad Christmas shopping season.

During Christmas shopping, Martha also launched a series of promotional activities, including half price sales and Mega Day promotion a week before Christmas.

But analysts expect the sales of clothing and household goods in Martha's department will drop by 1.4%.

< /p >