Strengthening Innovation, Giving Full Play To Advantages And Building "The First City Of Textile Trade"

In recent years, the China Eastern Silk Market Management Committee has built up China's "textile trade first city" and the goal of establishing a provincial service industry gathering area. Relying on the advantages of industrial agglomeration in Shengze, it has strengthened its innovative ideas, strengthened its services, and made efforts to guide textile enterprises to increase varieties and quality, speed up the expansion and upgrading of the market, and achieve the integration and development of the textile industry and the specialized market.

First, enhancing product innovation capability, constantly enhancing product competitiveness and enhancing product innovation capability are the key to making the textile industry bigger and stronger.

In recent years, the market management committee has actively guided enterprises to shift their focus from quantity expansion to qualitative improvement.

Nearly 4000 textile enterprises have been brought together in the vast area with Shengze centered around the Oriental silk market. It has the annual production capacity of 2 million tons of mulberry silk and polyester filament, 10 billion meters of real silk and chemical fiber fabrics, and is an important textile production base in China.

Although the textile industry has a good foundation here, there is still a one-sided pursuit of quantitative expansion after the rapid development of reform and opening up. The capability of independent innovation is not strong, and the products are old and numerous, and the added value is relatively low.

In order to change this situation, the market has set up a textile science and technology center in a timely manner. It has provided a series of technology services such as fabric development, pattern design, fabric analysis and testing, technical training, and pfer of technological achievements.

At the same time, the market has also adapted to the needs of textile inspection services, and has set up silk quality inspection center, textile industry (Wujiang) testing center, Sheng Hong textile inspection center, Wujiang Textile Science and technology testing center, equipped with advanced textile testing instruments and equipment, and testing qualification has been recognized by relevant state departments.

The enhancement of testing ability has provided a strong guarantee for the quality of the products in the Oriental Silk Market and improved the competitiveness of the products.

Today, seven enterprises of Xiangsheng, Fuhua, Wen Xing, Xiang Xing, Hua Jia, Xin Min and Sheng Hong have become the product development base of the national textile product development center, and have formed a number of famous market products of Xinmin textile, silk fabric and silk garments of Hua Jia group, Hengliang group's super bright light and chemical fiber fabrics, Sheng Hong Group's super fine polyester filament and printing and dyeing fabric, Fuhua woven polyamide fabric, and cold resistant fabric to Shengze, etc. among them, Camellia brand silk, jasmine silk and Hengyuan brand polyester filament have also won the title of "China famous brand".

In order to guide textile enterprises to keep up with the trend of international textile and constantly launch new and fashionable fabrics that are marketable, the market management committee has actively organized the majority of enterprises to participate in the activities of "China's popular fabrics selection". Through extensive launching, meticulous organization and thoughtful service, the enthusiasm of enterprises to participate in the selection has been greatly improved. The number of enterprises and finalists has increased year by year. In the past three years, 169 fabrics of 109 enterprises have been selected for "China's popular fabrics".

In order to further improve the product innovation ability of enterprises, the market also collaborates with the national textile product development center, launched the "Textile Innovation Talents Resources Strategy" in October last year, and founded the first professional training center for textile fabric designers in China, and successfully carried out the first phase training to train urgently needed textile talents for Shengze area and lay a good foundation for further improvement of the competitiveness of Shengze textile products.

Two, paying attention to the innovation of marketing methods, improving the efficiency of market paction and paying attention to the innovation of marketing methods are a key measure to build a large circulation market with complete functions, advanced trading methods and international characteristics.

In order to promote the modernization of trading means, the CMC starts with the requirements of high starting point, high standard and high level, and starts building the market information service system, and gives full support from people, money and goods.

In recent years, a total of nearly 20 million yuan has been invested, and a market information service system combining network media and traditional plane media has been built. It has formed a set of highly effective information service carriers from the modern network (Chinese silk net), cable TV (silk picture and text information channel) to newspapers (Wujiang daily, Oriental silk version), publications (Chinese silk magazines) and large electronic display screens, so that the information construction of the Oriental silk market is characterized by full, full coverage, three-dimensional and modern characteristics.

The e-business platform of the market, the China silk capital network, has provided fast, safe and efficient information services with modern network technology. It has broken through the geographical limitations of the market, and has enabled businessmen across the country and around the world to understand the Oriental silk market through the Internet, increase trade opportunities and gradually form an invisible market facing the whole world.

Market management committee also strives to guide and promote modern chain operation mechanism, and maximize the distribution of business results through rational allocation.

The Eastern Silk Market has unique advantages as the first class wholesale market of domestic textile fabrics. In recent years, distributors have set up distribution outlets through Xiqiao, Liaoning, Liaoning, Chengdu, Lotus Pond, Zhejiang Keqiao and Zhili, which not only broadens the network of product marketing, but also improves their popularity.

In the light of the fact that the naming of the large quantity of chemical fiber textiles is not standardized and the product standards are not perfect in the front, based on extensive investigation, we have worked with Donghua University to develop the first national code for chemical fiber fabrics (Trial Implementation), which has made a useful attempt to standardize the specification and definition of chemical fiber textiles, and has created an important basic condition for the operation of textile e-commerce.

The market management committee has also worked with the Ministry of Commerce in concentrating on the compilation and issuance of "China Shengze silk chemical fiber index", taking the initiative to undertake the collection, collation, analysis and index compilation and publication of all kinds of basic data.

The index was officially released in November 24th last year, and the Chinese silk net in the market has become an index specific publishing platform.

The successful release of the index has played a positive role in strengthening the information guidance in the silk chemical fiber industry, giving full play to the fundamental role of the market in allocating resources, and promoting the healthy development of the silk chemical fiber industry. It has also provided a scientific basis for the government departments at all levels to formulate industry policies and development plans.

In June 10th, the official launch of the Bats Exchange Inc, Wujiang's Shengze Oriental silk market, marked the beginning of "selling cloth on the Internet" in China's Eastern Silk Market.

This is the first creation in the national textile industry.

Three, increase service innovation, and strive to expand market influence. In order to give full play to the role of professional market in promoting the upgrading of textile industry, the MC will strive to enhance the innovation of management mechanism, improve and innovate the service system, enhance the service function of the market, build a service platform for the majority of market operators and textile enterprises, and create a soft environment for development and upgrading.

In recent years, the market management committee has guided and helped enterprises to establish their own guild organization, namely, China's Oriental Silk Market Association. On the other hand, it has established a public service platform such as e-commerce information center, textile science and technology center, foreign trade consulting service center, intellectual property service center, etc., and with these public service platforms as the carrier, it has carried out face-to-face services to enterprises, which has enhanced the pertinence and effectiveness of serving enterprises, and has effectively promoted the overall quality of enterprises.

The market management committee and the China Eastern Silk Market Association jointly organize textile enterprises to organize textile and garment fairs held in Beijing, Shanghai, Shenzhen and other countries and regions in the United States, Europe and other countries, and organize large-scale textile trading activities. They have not only opened up new sales channels for enterprises, but also demonstrated the overall strength and image of China's Oriental silk market both at home and abroad.

Today, the "China Eastern Silk Market Exhibition Group" has become the highlight of many textile fairs, and the brand image of China's Eastern Silk Market and silk textile enterprises has been greatly improved.

In addition to "going out", the market is also working with the business departments of the China Textile Industry Association and the Textile Industry Sub Committee of the China Council for the promotion of international trade to take the form of "please come in" and organize many large scale business activities such as "international textile buyers, China Eastern Silk Market Tour" and "international procurement business negotiation" and "technical learning and docking".

In order to create the popularity of silk capital Shengze and China's Eastern Silk Market, the market management committee has carried out an appropriate brand image publicity in CCTV and major industry media for several years, and encouraged enterprises to create famous brands. At the same time, it helped the market association to do the registration of two collective trademarks of "Shengze weaving" and "silk dyeing and finishing". After more than two years of operation, last October, two collective trademarks were approved and registered by the State Trademark Office for the joint use of member enterprises.

In the second half of last year, the market association also organized a "my favorite corporate logo" evaluation campaign, aiming to promote member enterprises in the whole society and enhance the visibility of member enterprises.

Through the implementation of a series of activities and measures, the social reputation and influence of China's Eastern Silk Market have been greatly improved. Last year, Shengze and China's Eastern Silk Market were named the most influential industrial textile city and the most influential textile professional market in China by more than 50 authoritative media nationwide.

Four, to promote innovation in market construction, create a good business environment, accelerate the pace of market construction, and strive to create an excellent investment and trading environment, is one of the priorities of the market management committee.

In recent years, focusing on the goal of building an international textile trade center, we have invested 1 billion yuan a year and built 200 thousand square meters of new business area to speed up the development of the market.

In order to build a first-class market facility that meets the requirements of modernization, we will work together to speed up the pace of market pformation and construction.

First of all, the market management committee and investors set up the idea of building and developing with the times, plan, design and build every project with a high starting point and high standards, and strive to upgrade every project to fully reflect modernization, fashion and humanization, and create a comfortable business atmosphere and trade environment for every buyer at home and abroad.

For example, the planning and construction of the market center business area embodies the high starting point, high grade and high quality, and meets the requirements of market modernization, internationalization, urbanization and informatization.

The green belt, fountain and river landscape of the Central Plaza are new and beautiful. The newly installed 88 square meters of large electronic display screens daily product information, making the business district full of modern commercial flavor.

The second is innovative investment, attracting private capital to participate in the construction of commercial areas and speeding up the pace of market construction.

Many private enterprises are very optimistic about the prospects for the development of the Eastern Silk Market and have strong desire to participate in the construction of the investment area.

In this regard, we take advantage of the situation and attract private capital to directly participate in the upgrading and upgrading of the market. The key business areas such as the boutique business district, the billet business area, the comprehensive commercial area, the central business district and the International Textile City, the Shengze city square and the Jin Baisheng home textile market are now being built. Private capital has been involved in investment and construction, thus speeding up the pace of market pformation.

In order to change the status quo of the previous market function is relatively simple, we concentrate our efforts to improve the market format and grade. Through increasing investment, we develop the three production service industry in the market, introduce famous brands, suppliers, manufacturers and purchasers at home and abroad, making the market an investment entrepreneur's paradise and a beautiful and service oriented procurement base. This will play a positive role in promoting the market development and speeding up the integration with the international market.

The first commercial building, the 32 story International Building, and the newly completed Dongsheng pedestrian street, which have been built, are commercial projects with many functions, such as commerce, exhibition, shopping, entertainment, gastronomy, leisure and tourism. These projects are different from the traditional models, attracting many buyers of international textiles to set up purchasing centers, and introducing a number of well-known international brands such as Kentucky Fried Chicken, Gome, Suning Appliance and baozi.

The key construction projects such as the international silk Plaza and Jiangsu Shengze logistics center will be fully introduced into the intelligent facilities in the construction of the international silk Plaza and the service centers such as the Silk Culture Expo Center, star hotels, office buildings, coffee bars, fast food restaurants and Western food shops. The financial institutions and the administrative examination and approval institutions will be introduced to provide one-stop and one-stop supporting services for business negotiations so as to realize the extension and expansion of the market functions and comprehensively enhance the market format and grade of "China's first market".