From White Collar To Tailor, He Started Business Like This.

"To customize a suit" has become a fashion in the new rich class.

When making a phone call, a professional tailor will arrive at the appointed time. He will tailor and design his own customers, provide suggestions for his clothing, set up his personal volume information database, and at the same time, he will make body data correction every few hours, and provide customized clothing services according to seasons and occasions.

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"There is no perfect shape, only the perfect size."

Zhang Dexiang said.

He is the president and CEO of Shenzhen fashion show. "Clothing customization" is his current business.

To explore the business opportunities of customized services, Zhang Dexiang first came into contact with the concept of "clothing customization", or passed his old colleague Zeng Li Qing.

Ceng Liqing discovered the great opportunity of the clothing custom market very early.

In early 2006, he graduated from the EMBA class of CEIBS, and after more than a year of market research and industry inspection, he wrote a business plan for the establishment of a clothing custom enterprise, which later became a EMBA graduation thesis by Zeng Li Qing. This is also the first time in the history of the founding of the European Union as a business plan as a graduation thesis.

Zhang Dexiang joined the global custom shirt research team set up by Zeng Li Qing.

They joined the Central Plains real estate, investment real estate (000024 quotes, stock bar), Maui department store and other institutions in Shenzhen Lanxi Valley, Botto Fino and other more than 20 high-end communities and Mae Ye Department store shopping malls for the middle and high-income class conducted a market survey.

The results of the survey are inspiring. In the current problem of buying shirts, various kinds of mismatches account for 30%. Users' expectations of comfortable shirts are 36.7% of the first factor and 20% of them want to have a senior tailoring service.

In the crowd of custom-made clothing, 600-1000 yuan buys the biggest price range for the user, the per capita clothing is about 10 per year.

The proportion of men taking the initiative to purchase accounts for 48%, and the ratio of family members and relatives to help purchase is 32%.

In addition, the most critical data is that 46% of the users have custom shirts purchase experience, mainly customized in Hongkong.

In the clothing customization of The Peninsula Hotel in Hongkong, about 35% of the consumption is contributed by mainland consumers.

Ceng Liqing quickly realized that it was a good business project.

"Levi's jeans can be tailored to me. I was inspired by this idea before I did such a survey.

The chain of garment industry is long, and the innovative business mode shortens the whole chain.

Of all the garments, shirts are the easiest, so they start with shirts.

Ceng Liqing said.

As a member of the project team, Zhang Dexiang highly agreed with his views and analysis.

"From the credit cards and platinum cards of various banks, China's affluent sectors have already formed, but their services are missing."

Zhang Dexiang said.

So I quit and did my job at that time. In July 2007, the fashion show that focused on costume customization was established.

At the early stage of creation, enterprises were lucky enough to get 5 million dollars of venture capital.

From the mouse to the scissors of the concept of workplace customization before the launch of China, people are more familiar with the formulation of goods.

The so-called formulation is to make good things first and then give them to the right people or groups. Customization is to understand the needs of a particular person or group and tailor products or services in a tailor-made manner.

The simple pposition of the two words represents two completely different living conditions and quality of life.

The establishment is seller's market, and customization is buyer's market. The latter is more humane and more cordial than the former.

More importantly, customized things are more personal and more innovative.

Customization has become a fashionable label.

When Chinese people gradually accept the concept of "custom-made", clothing customization has been abroad for hundreds of years.

Clothing customization is as common as buying clothes.

A bigger difference is that foreign custom-made clothing is usually a family customization, not just a personal one, but both father and son make clothes in the same clothing store.

The biggest difference between custom-made and ordinary garments is that the production is small. Each garment will be printed according to the size of the guests. A version will cost up to 300 yuan.

In traditional garments, thousands of clothes are supported by one version.

This does not include independent cutting and processing, so tailoring is a close and intimate service.

The customized version is based on the different sizes of each person, and only experienced teachers can be competent.

Similar to The Peninsula Hong Kong, Mr. WILLIAMYU (Yu) is a famous brand shop specializing in 20 years of experience in shirts.

Custom tailored shirts can not be produced in batches on a production line like batch products, and are more stringent for each process. Custom shirts must be tailored to workers who have been sewing for more than 8 years.

Zhang Dexiang had a wealth of experience in the Internet industry before.

He has been responsible for Tencent's SP business, operation planning, Tencent pay through online payment platform, and has 10 years of e-commerce experience.

He witnessed the development of China's Internet from bubble to prosperity, and also saw the innovation of e-commerce to traditional enterprises.

From the electronic payment to the "electronic weaving", Zhang Dexiang came all the way, feeling a lot: "in fact, the fusion of mouse and scissors has too many places to run in.

E-commerce is fast, but garment customization needs slow work.

The pition from mouse to scissors is a tortuous process.

The essence of clothing is service, and for private tailors, the first is service.

He positioned himself as an enterprise rather than an e-commerce company, but a modern business enterprise.

"We will start with tailored shirts and then expand to suits and women's clothing."

Zhang Dexiang said.

He is very optimistic about the future of clothing customization.

When he was in the market of shirt Market, Zhang Dexiang often went to Hongkong, which was developed by the clothing custom industry. He ran around all the tailor shops in Hongkong.

The most famous The Peninsula Hotel is the place where he often goes.

WILLIAMYU is a veteran tailor shop in The Peninsula Hotel for 79 years. It is the longest tailoring shop in The Peninsula Hotel store.

The founder, WILLIAMYU (Mr. Yu), is a master of Shanghai red band tailor. Mr. Yu moved to Hongkong in 1900 to avoid war. In 1929, Mr. Yu set up a tailor's tailor shop at the beginning of The Peninsula Hotel.

Huili dress for many of the world's top 500 business executives and international big stars custom shirts, including Coca Cola Co president, Chinese Group executives and Nicholas Cage.

Zhang Dexiang is very interested in this tailor's shop. He often goes back to two times.

He soon became good friends with Pan Bocheng, the current manager of the company.

For more than 50 years, Mr. PBOs and Mr. Lai is the chief tailor master of Huili dress. Mr. Yu handed the tailor shop to pan Po before he died.

After the establishment of the company, Zhang Dexiang thought about the cooperation with the Hui Li suit, and Zhang Dexiang invited him to come to the mainland for inspection.

Panber, a 70 year old chairman of Huili international dress, has personally experienced the customized service of Shenzhen's leading show in four cities in Beijing, Shanghai, Guangzhou and Shenzhen. It is very recognizable to the business model of the high-end crowd service business created by Shenzhen's leading show.

In November 18, 2007, the prestigious global tailor-made Hongkong Huili dress was formally cooperated with Shenzhen fashion show.

With the channel network of Shenzhen leading show and the high-end user groups, Huili international clothing has successfully introduced the brand that has been passed for 78 years into the domestic market. The cooperation between Shenzhen leading show and Huili dress will gain the support of the top global product licensing WILLIAMYU on the basis of LATLAND's high-end service, and enhance its brand, quality and service, and compete with the world's brand in the same quality, customized and personalized service.