Happy City Beijing Two Stores 11 Pairs Hold Different Attitudes

< p > recent news, offline famous a href= "//www.sjfzxm.com/news/index_p.asp" > shopping center < /a > Joy City in this year's double eleven period ahead of schedule, Beijing Chaoyang Joy City recently announced in micro-blog, it is willing to be online consumer line "fitting room", which is also interpreted by many people in the industry, offline shopping malls on the line voluntarily surrendered olive branch.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/11/20131111100312_sj.JPG "/" < > > "

< p >, however, when reporters contacted Yu Yue city recently, Beijing Xidan Joy City and Chaoyang Joy City held different opinions.

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< p > "we do not carry out special promotion around double eleven".

Relevant person in charge of Xidan Joy City told reporters that in view of the view that Joy City is willing to make online fitting rooms, the responsible person of Xidan Joy City Promotion Department said he did not know it.

It only means that some businesses in the store are doing it.

According to its reflection, up to now, Xidan Joy City has not collected the feedback from the brand and Tmall cooperation.

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< p >, however, the person in charge said that we would not interfere with the internal businesses, and the merchants may have some own promotional schemes.

At the same time, it revealed that there was no knowledge of Tmall advertisements in Yuecheng City, and Tmall did not communicate with or talk about the eleven events.

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< p > the industry has previously analyzed that < a href= "//www.sjfzxm.com/news/index_c.asp > > Joy City" /a "is the reason why it wants to be a double eleven fitting room, but in fact it is not surrendering to the Internet.

Behind it, the commercial logic of shopping centers under the promotion activities is hidden, that is, bringing customers to flow and increasing pformation.

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< p > Joy City advertisement says, from November 1st to November 11th, < a href= "//www.sjfzxm.com/news/index_p.asp" > Chaoyang > /a > Joy City, all merchants will open the commodity number, so consumers can copy it.

"This time period, the joy city can quickly save the long eleven double spending power.

However, when the passenger flow increases, it will naturally pform into many aspects, including catering and entertainment.

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< p > when receiving a reporter's connection, the Xidan Joy City said that the flow of Yuecheng city passenger had been stable, and the market did not cooperate with Tmall in order to drain. Besides, it did not disclose the daily passenger flow of the city.

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< p > another analyst said, there is a great difference between Chaoyang Joy City and Xidan Joy City. Xidan Joy City is located in Beijing shopping center, has an excellent business atmosphere, and Chaoyang Yue city is relatively partial, and its store is late. It is obviously behind Xidan's Joy City on passenger flow, so it will produce different marketing practices during the double eleven period.

In his view, Chaoyang Joy City with double eleven stunt marketing, increase passenger flow, almost all stores will have good sales.

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