China'S Fashion Industry Embraces "Change"

< p > recently, the "a href=" //www.sjfzxm.com/news/index_c.asp "2013 China Fashion Industry Forum" /a "hosted by China Fashion alliance was held in Shanghai. Experts and business leaders from the fashion industry jointly explore new fashion trends.

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< p > Sun Ruizhe, vice president of China Textile Industry Federation, pointed out that, based on the characteristics of "high creativity, high added value, low pollution and low consumption", the fashion industry is a "rich and small" industry with unlimited potential. At the same time, "change" is the normality of the fashion industry, and it is also a gesture for the fashion industry.

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< p > "only by embracing them in a state of mind, way of thinking and behavior, can China's indigenous fashion brands really rise."

< a href= "//www.sjfzxm.com/pioneer/ > > Sun Ruizhe < /a > points out that the Chinese market brand needs to embrace 4 unavoidable changes: the change of aesthetic interest brought about by social development and the integration of consumption trend can guide the trend; the change of consumption function brought by the development of science and technology can lead to innovation based on scientific and technological innovation; the change of the mode of pmission brought about by the big data and the new media age, and the widening of the marketing interface can enhance the marketing; and the change of the development speed brought by capital strength can only lead to the development of capital by leveraging capital.

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Lu Xiao, a luxury management expert and professor of management at Fudan University, also affirmed the future development of the fashion industry. P

In his view, the way out for China's fashion, clothing and textile industry lies in "brand manufacturing instead of origin production".

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< p > it is worth mentioning that "values are the internal support of" a href= "//www.sjfzxm.com/news/index_c.asp" and "fashion brand < /a >, which has become the consensus of participating entrepreneurs.

Huang Guanhua, executive director of Xu Rong Group, admitted that many enterprises in China are too eager for instant success in pursuit of success. Enterprises must settle down to make brands and integrate certain cultural details into their brands.

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< p > Cheng Weixiong, general manager of Yalu holdings director, said at the Forum: "at present, there is a serious phenomenon of homogenization in China's fashion field. First, a good brand must have its own brand proposition, and at the same time, it must meet people's lifestyle needs. We must achieve the perfect combination of commercial value and artistic value."

Cheng Weixiong believes that in addition to brand, every link of marketing, channels and other industrial chains are equally important. If only good brand products are available, but consumers can hardly touch them, it is futile.

The era of big data, online and offline interoperability will be the general trend.

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Xu Cong, general manager of fashion media group P, also pointed out that brands need to have their own uniqueness and sustainability, which can lead people's lifestyles and values.

Xu Cong shared some valuable experience. She believed that courage is very important, and sometimes we must "dare to be first."

In addition, it is an effective way to extend or succeed the existing advantages.

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