Future Opportunities For Textile And Garment Enterprises In Central And Western Markets

< p > "beautiful ana" is popular in Central Asia and Russia market, so that Rezvanguri Ubrikas, general manager of the company, is full of confidence in the future development of the brand.

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< p > "our brand's < a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > mostly high-end silk dress and pajamas, etc. the export is mainly for Central Asian and Russian markets.

Gezi Van Guli is very optimistic about the Central Asian market. In her view, a similar cultural background and aesthetic preference will provide more opportunities for the brand to develop in the Central Asian market in the future.

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"P >, due to the close relationship between geographically, economically and culture, the Central Asian and European markets have always been the key markets for Xinjiang's clothing industry, and the revival of the silk road has always been the highest" belief "in the development and planning of Xinjiang's clothing industry.

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< p > the convening of the Eurasian Silk Road < a href= "//www.sjfzxm.com/news/index_c.asp" > dress Festival < /a > also provides a platform for this belief to come to reality.

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< p > < strong > not only exhibition or window < /strong > < /p >.

< p > 35 thousand square meters, more than 1000 exhibitors and brands, 7 countries 8, < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a >, 25 fashion show...

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Compared with the first clothing festival, the second Asia Europe Silk Road garment Festival has set up a number of digital indicators. The number of exhibitors and exhibitors in Xinjiang native a href= "//www.sjfzxm.com/news/" > clothing enterprises < /a > doubled compared with last year's P.

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< p > at the same time, the international exhibitors of this clothing festival have improved significantly in number and country.

According to statistics, the fashion festival attracted exhibitors and businessmen from Kazakhstan, Uzbekistan, Turkey, Russia, Japan and Korea.

The main purpose of many Chinese, Western European and European brands is to test the Chinese market through the Xinjiang exhibition.

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< p > Xinjiang has been deeply related to the geopolitics and culture of the central and Western Asian countries since ancient times. Xinjiang is also a bridge between China and the Western Asian countries and even Europe.

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P is also the main coverage area of Islamic belief. The unique cultural background of Xinjiang determines its way of life, language culture, and even aesthetic taste, which is more likely to resonate with the vast majority of Western and Central Asian countries.

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< p > therefore, in the view of many Chinese and Western brands, winning the Xinjiang market is very important for its smooth entry into the Chinese market.

For this reason, many clothing brands from western Asia and Europe even put their first brand in China on the Eurasian Silk Road clothing festival.

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< p > at the opening ceremony of the Second Eurasian Silk Road clothing festival, the Russian designer Sergei Voronin's brand conference as the highlight of the event officially unveiled the 2013 Asia Europe Fashion Week fashion conference.

The ubiquitous Chinese elements in the show highlight the brand's ambitions for the Chinese market.

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< p > at the same time, Kyrgyzstan famous a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Designer /a > Tatiana Vorotnikova carries her latest work in fashion week.

It is reported that over the same period, overseas clothing brands reached 8, compared with the first one.

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"P >" while overseas brands actively layout the Xinjiang market, Xinjiang local brands are also actively looking for opportunities along the ancient "Silk Road" extending westward.

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< p > Gezi Van Guli told reporters that the brand will focus mainly on the Central Asian market, and its great market potential lies in it.

"In addition to franchisees in Tajikistan, we also have our own direct brand stores.

There are not many clothing brands in Tajikistan, and the clothing sold on the market is basically made in China.

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< p > compared with the mainland a href= "//www.sjfzxm.com" > clothing market < /a > fierce competition, Tajikistan's relaxed business environment makes hot Zhuge vangui look forward to the future development of the brand.

"Although our brands are mainly export oriented, we will enter the local market in the future.

After brand development and growth, we have to go public. "

Hot Zi Wan Gu Li smiled and told reporters.

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< p > although the market potential of Western and Asian markets is huge, the reporters found in the interview that some large and medium-sized clothing brands in Xinjiang, such as Tianshan woollen, Guo Hua and Gu lie Li, still focus on the local market and have not yet set foot in the Western Asian market.

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< p > for this reason, the Xinjiang Autonomous Region government has also actively introduced policies to encourage enterprises to expand the new blue ocean in the Western Asian market.

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< p > < strong > not only for development but also responsibility < /strong > < /p >.

< p > mention the development status of Xinjiang's "a target=" _blank "href=" //www.sjfzxm.com/ "textile < /a > clothing industry. It is not too bad to use the words" short industrial chain "," no market competitiveness "and" weak ability of independent innovation ".

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< p > although the clothing industry in Xinjiang has also had a short and brilliant resplendence with abundant resources advantages.

But its slow development process, relatively closed industrial environment and backward production capacity eventually defeated it in the market competition with the mainland brand and gradually declined.

To explore this local advantage is crucial to revitalizing Xinjiang textile < a href= "//www.sjfzxm.com" > garment industry < /a >.

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< p > facing the relatively backward industrial form in Xinjiang, it is indeed facing many challenges to realize the leaping development of Xinjiang's textile and garment industry.

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< p > for this reason, Xu Wenying, vice president of the China Textile Industry Federation, believes that Xinjiang should break the traditional development idea and take the development of labor intensive downstream clothing, home textile industry and international textile and clothing trade as the breakthrough point and breakthrough to take the lead in attracting large domestic clothing and home textile processing enterprises to develop in Xinjiang.

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Liang Yong, deputy director of the Xinjiang Uygur Autonomous Region economic and Information Committee, agrees with P.

In his view, the key to making a breakthrough in Xinjiang's clothing industry is to grasp the advantages of foreign trade.

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< p > "the foundation of textile and garment industry in Western and Central Asian countries is weak. In this regard, Xinjiang should make use of regional advantages and national cultural advantages to focus on the construction of Huoerguosi textile and garment export processing zones facing Western and Central Asian countries. The government will increase its support for exports, speed up the development of border trade, give full play to the leading role of trade logistics and related service industries, vigorously promote market advantages to pform industrial advantages, and make Xinjiang become the bridgehead of China's textile and clothing export to Western Asia and Europe."

Liang Yong said.

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< p > to promote the development of Xinjiang textile < a href= "//www.sjfzxm.com" > garment export > /a > foreign trade, the government of the autonomous region has increased its policy support to local enterprises.

It is understood that in addition to reducing the burden of enterprises in terms of electricity price, industrial land and financial subsidies, the government has also given greater preferential policies to export enterprises in respect of tax rebates.

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< p > Gezi Van Guli admitted to reporters that beautiful Anna can smoothly enter the Central Asian market and is related to the local policy support.

"As an export enterprise, the government will give us a certain amount of tax rebate every year.

At the same time, as the ten largest clothing brand in Xinjiang, we can get a subsidy of 400 thousand yuan per year.

Moreover, as a characteristic light industry enterprise in Xinjiang, the government will reward the brand 450 thousand yuan a year.

Policy support, to a large extent, provides a strong support for our development of brand. "

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< p > in fact, since last year, the autonomous region has promulgated the opinions on promoting the development of the clothing industry in Xinjiang. With a comprehensive policy support, it has opened a new course for the development of Xinjiang's clothing industry.

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In May this year, Yu Zhengsheng, member of the Standing Committee of the Political Bureau of the CPC Central Committee and chairman of the CPPCC National Committee and inspectors of the Xinjiang Xinjiang work coordination group, inspected Xinjiang, and put forward a major issue to vigorously develop the textile and garment industry and promote the employment of millions of people.

The development of Xinjiang's textile and garment industry has been upgraded to a new level of social responsibility.

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< p > for this reason, the Autonomous Region Party committee and the people's government attach great importance to it, and strive to demonstrate the necessity and feasibility of absorbing the employment of millions of people in the textile and garment industry chain by demonstrating the resource advantages and industrial foundation of Xinjiang's development of textile < a href= "//www.sjfzxm.com" > the garment industry < /a >, and seek the opinions of the relevant departments of the state, and formulate the outline for promoting the textile and garment industry to promote the employment of millions of people (2014~2020), and clearly put forward the goals, layout, key points and measures of the industrial development.

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< p > for Xinjiang, the development of textile and garment industry is not only a need to develop economy and promote employment, but also a major issue related to social stability and national harmony.

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< p > < strong > not only resources but also market < /strong > /p >

< p > but only by relying on Xinjiang's own power, it is difficult to get out of the backward industry. To realize the pformation and leap of Xinjiang's textile and garment industry, it is inseparable from the support of mainland enterprises to Xinjiang in terms of capital, technology and talents.

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< p > for this reason, the regional government attaches great importance to cooperation with inland provinces, and strives to elevate the cooperation between Xinjiang and the eastern and central enterprises to a new height.

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< p > during the festival of clothing, the autonomous region government convened "Xinjiang province" a href= "//www.sjfzxm.com" > textile and garment industry < /a > cooperation and exchange meeting. Through in-depth analysis of the advantages and disadvantages of Xinjiang's industrial status, it put forward the policy of "insufficient advantages."

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< p > but in fact, the central and western provinces come to support Xinjiang. The main attraction is the rich local resources.

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< p > as the best producing area of long staple cotton in the world, the output of Xinjiang long staple cotton accounts for more than 90% of the total output of the whole country.

At the same time, Xinjiang is also an important producing area for high quality wool, cashmere, flax, Apocynum, and other regenerated textile materials.

It is the supply of high quality raw materials that has attracted many enterprises to come to Xinjiang, and the "shepherd" founded in Wuxi is one of them.

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< p > according to He Weifeng, director of Xinjiang shepherd Cashmere Products Co., Ltd., taking into account the huge demand of enterprises for cashmere, considering all factors such as comprehensive cost, enterprises moved from Wuxi to Xinjiang.

"At present, the Wuxi company is only responsible for designing, and most of the production and operation are carried out in Xinjiang."

He Weifeng told reporters that after coming to Xinjiang, shepherds made use of Xinjiang's preferential policies to develop the textile and garment industry, which has turned Xinjiang into the main sales area of its products.

In the future, enterprises will also actively trade with Central Asian and Western Asian countries.

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< p > in fact, whether we can base ourselves on Xinjiang is also an important index to test whether a brand can successfully enter the Central Asian and Western Asian countries.

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< p > similar cultural background and close geopolitical connection make Xinjiang and Western Asian markets have different aesthetic preferences and fashion trends in clothing aesthetics from the mainland market.

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< p > "Xinjiang people are very fond of colourful clothes. Look at the most popular atlas silk in Xinjiang."

Sun Xiuqin, design director of Urumqi Silk Road "a target=" _blank "href=" //www.sjfzxm.com/ > dress < /a >, said: "taking into account the consumption characteristics of Xinjiang's local clothing market, we pay attention to the use of national elements and gorgeous colors in product development.

Xinjiang has excellent traditional dress culture. As long as we seriously study and apply the soft power of culture, we can use the better design to make the world feel and understand Xinjiang beauty.

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At the same time, while watching the Eurasian fashion week, reporters found that the designers of Western Asia and Russia also attached great importance to the use and collocation of bright colors. The large number of decorative elements showed their distinctive national characteristics and had the same effect with the national costumes of Xinjiang. P

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Besides P, Xinjiang is also a huge consumer market.

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< p > "Xinjiang people pay great attention to dressing and dressing, and are willing to invest in their own clothes."

A staff member of Gu Li Li told reporters that in a local shopping mall in Xinjiang, the price of a coat is basically around 1000 yuan.

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Less than P, but the local consumption potential does not match that Xinjiang still lacks strong local brands. But this is not exactly the development potential of < a href= "//www.sjfzxm.com" > Xinjiang garment industry < /a > future. < /p >