Interpretation Of Market Rules For Knitted New Products

< p > according to the market investigation and research conducted by the domestic consulting organization on < a href= "//www.sjfzxm.com/news/index_c.asp" > knitted new product < /a >, it is found that the knitted new products that can be successfully promoted and survived in the process of entering into the market of knitted products account for less than 10% of all new knitting products listed on the market.

The vast majority of new knitting products were finally ended in failure. The failure of knitted new products in the market has brought great pressure to the market, resulting in a passive state of the enterprise.

Mastering the rules of fast entry of new knitted products to know how to reduce the risk of knitting new products entering the market.

Here is the interpretation of the rules for the entry of new knitted products into the market.

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< p > there are several rules for the rapid entry of new knitted products into the market: Market Research, market segmentation, market evaluation, product naming, product concept, brand strategy.

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< p > first is market research.

From a strategic point of view, taking the long and medium term road and taking a short, smooth and fast way to consider strategic positioning, it is a very effective choice to adopt a short, flat and fast way to make quick response to the market.

Therefore, in terms of market segmentation, we must first lock the leading products in the enterprises in what they think and what type of products they need to undertake serious research and analysis, and do what they can to better identify the entry point.

By understanding the needs and dynamics of businesses and consumers, and studying what drives the purchase of products, such as variety, quality, publicity, price, service and trustworthy characteristics.

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< p > second is market segmentation.

It is impossible for enterprises to meet the needs of all enterprises and consumers when developing "a href=" //www.sjfzxm.com/news/ "knitting" /a "new products. However, in fierce market competition, we must concentrate our efforts to effectively select the market and gain competitive advantages. Market segmentation is conducive to exploring new market opportunities and finding some potential demand for enterprises.

It is beneficial for producers to identify business strategies and find the best combination of their own resources and objective needs according to market segmentation.

After identifying their own market segments, enterprises can find the target of market demand.

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< p > third is the market assessment.

There are many ways to evaluate the concept of knitted new products. All enterprises can summarize their unique methods from the past lessons, and relatively mature relative index evaluation models.

The relative index score method is based on intuitive judgment. According to certain evaluation factors, the concept is screened. The commonly established items include product quality objectives, enterprise's technological capability, production capacity, sales ability, competition status, market potential, and profit rate.

Each enterprise can determine different evaluation factors according to the product type, enterprise scale and so on. The evaluation factors can be more or less, depending on the specific circumstances.

The relative adaptability of the model is to evaluate the relative adaptability of the conception to each evaluation factor through the experience of conceiving the filter, and the development risk is small when the adaptability is strong, and the score of the relative index method is high.

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< p > fourth is the product naming.

Naming is the important carrier for the concept to express itself, and it also lays the necessary foundation for the advancement of the brand.

For a new knitted product, its name must be grasped by the following principles: it is very important to be good to hear and listen.

Two, we should be close to the concept, that is, it is related to the internal quality of products, and must be thought-provoking and have certain cultural connotations.

Three, we should be positive and positive, and we can touch people's psychological nerves, novelty, fashion and so on.

Four, we should strive to be concise and not to use unusual words.

In addition, we should consider the negative effects of domestic and international communication, taboo customs and the appellation of vulgar style.

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< p > fifth is the product concept.

The concept of product mainly refers to the psychological requirements of a product's outstanding effects and functions combined with consumer groups, and a better combination and publicity can be found from it. This is the idea.

The generation of a concept must be different. It must be recognized and accepted by all people. It must be fashionable and unique. It must have certain cultural connotations. It must be well remembered and easy to spread. It must be active to make people feel good at first sight and instantly show goodwill.

Therefore, the generation of ideas is extremely difficult and crucial. The idea has been selected correctly, and the market development of the product has been half successful.

Of course, in the establishment of the idea, the internal quality must also be closely linked to the idea and form a perfect unity with the inside and outside of the idea.

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< p > sixth is brand strategy.

< a href= "//www.sjfzxm.com" > brand < /a > is a combination of names, symbols, symbols and designs.

It is used for enterprises and consumers to pay attention to product shopping.

Brand is a general name, which includes brand name, brand logo, trademark and trademark law.

Its meaning is: first, as a language appellation; two, brand marks such as symbols, patterns, distinctive colors, printing and other images; three, branding is the application of enterprises in the prescribed activities, and at the same time it has its functions; four, identifying goods, facilitating purchase, promoting sales and increasing profits; five, in order to safeguard the interests of enterprises and consumers, expand publicity and develop the market, and establish a good corporate image.

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