Integration Of Children'S Clothing And High Technology Is The Way Out For Enterprises

< p > 1. Hi tech competition entered the twenty-first Century. High tech children's wear has become a competitive point in the international market, and it is also a new long point in the economic benefits of children's wear industry.

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In the face of the adjustment of industrial structure, China and developed countries have invested funds and manpower to develop high-tech fibers and products, and occupy the market of these products first. < p >

For the current market, high-tech children's clothing is divided into three categories, each category has developed rapidly, and new products have been displayed in the domestic and foreign markets.

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< p > 1. health and health care functional children's clothing has antibacterial, deodorant, aromatic, mildew proof and far infrared absorbable and other protective and health-care functions to the human body.

Such as Shanghai's "Zheng Jia" milk yarn and its series < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, it contains 17 kinds of amino acids, which contains many kinds of amino acids. It has the functions of moistening muscles, nourishing skin, smoothing skin and bacteriostasis. Suzhou's newly developed nano odor resistant stockings can play antibacterial, odorant, anti-corrosion and anti ultraviolet functions. Guangxi's anti ultraviolet ramie "a" target= "_blank" href= "//www.sjfzxm.com/" > textile "_blank" is also favored by consumers.

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< p > 2.. Environmental friendly children's clothing is environmentally friendly and harmless to consumers during the production process. The material can be recycled and regenerated, and the fabric can be degraded after being discarded.

If Beijing uses natural colored cotton to make fabrics, it does not need artificial bleaching, coloring and dyeing and finishing. It contains no formaldehyde or azo dyes. It is the most suitable for making underwear, shirts and T-shirts that are directly related to skin.

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P > 3. intelligent children's clothing such as electronic, biological, chemical, a href= "//www.sjfzxm.com/news/" > chemical fiber < /a >, textile engineering comprehensive development with high intelligent children's clothing.

In Shaanxi, such as the development of metal fiber shielding fabric, Shanghai developed fire retardant, anti seepage, anti radiation, anti-seepage fire rescue bag, Wujiang developed a luminous fabric.

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< p > children's clothing development must be combined with new and high technology to continuously introduce new products so as to increase market share.

The shift from natural resource competition to high-tech competition is a trend in the future.

Only high-tech products will have high added value, and high technology level has become an important part of enterprise competition.

In order to ensure an invincible position, an enterprise must keep strong research and development capabilities, constantly innovate in technology, and continuously introduce high technology into enterprise management and production management.

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< p > two, brand competition in the buyer's market, < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear < /a > homogenization will become more and more serious.

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< p > the homogeneity of children's clothing makes almost the same quality, price, service, promotion, advertisement and so on. The products can be replaced by each other.

Children's clothing is no longer functional value, but depends on brand image.

Therefore, from the perspective of competition, enterprise competition will shift from product competition to brand competition and enter the era of image consumption.

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< p > products can be substituted for each other, while brands can not. Brand personality and value are unique and cannot be replaced.

Products are lifecycle, but brands are not, brands can be inherited.

Brand competition is the dissemination of competition. In the future development trend, marketing means communication.

Building a good brand awareness and concept and mastering advanced brand management technology will be a very important factor in the future competition of children's clothing enterprises.

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< p > so, entering twenty-first Century, every child clothing enterprise is facing the biggest marketing problem is how to establish and manage the brand of the enterprise. The position of the market competition will shift from traditional products, prices, channels and promotion to the contest with brand as the core. Whoever owns a strong brand will have the competitive capital and play a very strong marketing campaign; if not, advertising, packaging, promotion and public relations and other marketing activities will not be able to help achieve the desired goal.

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< p > as the famous American advertising research expert LarryLight said, "future marketing is the war of brands, and the competition of brand competition."

Businesses and investors will recognize that brand is the most valuable asset of a company.

This concept is extremely important.

Because it is a vision of how to develop, strengthen, defend and manage production business.

Owning a market is more important than having a factory.

The only way to have the market is to have a brand with market advantage first.

This is the marketing philosophy foundation of the new economic era, that is, marketing is the establishment of brand, and it is the regulation that every company must follow.

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< p > three, after the channel competition enters the buyer's market, it will turn to the market and the sales drive. First, the sales network will be built, and the factory will be opened again. The position of the channel will become more and more important in the market.

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< p > marketing network will dominate the market.

The product has a life cycle, but the marketing network has no life cycle and can be developed for a long time.

It not only speeds up the distribution speed, shortens the time that goods are pferred to consumers, reduces the cost of circulation channels, but also gains market information faster, allowing enterprises to react quickly to market changes and respond promptly.

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< p > four, management competition of an enterprise * an idea or creativity, depending on the resources superiority of one aspect to build the advantage, may win the market, but the future is unlikely.

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< p > enterprise operation has changed from extensive quantity mode to intensive quality operation. The coming of meager profit era has made enterprises allocate resources effectively and improve the comprehensive utilization ratio of resources.

Nowadays, there is a slogan in the business world, the two time to start a business.

The core of the two venture is management upgrading, that is, management revolution.

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< p > five, after the entry of the innovative competition into the buyer's market, there is a serious oversupply and relative surplus phenomenon in the children's wear market, which is the contradiction between supply and demand imbalance.

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< p > the fundamental reason is that many children's clothing enterprises provide invalid products or services, which are simple and repetitive supply.

Product life cycle is becoming shorter and shorter, and technology update is faster and faster.

Whether enterprises can innovate is the foundation for the future survival of enterprises.

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< p > six, the competition of human resources, material resources and human resources competition is another trend.

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< p > in the era of knowledge economy, human resources are the most dynamic factors of production in enterprises. It is foreseeable that in the future, competition for talent will become increasingly fierce. The potential of human resources and the management of human resources will become the focus of competition.

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< p > seven, the concept of competitive diversification and the pursuit of popular business have led many enterprises in China to fall into the misunderstandings of diversifying across industries and making quick profits and instant profits. The ups and downs of domestic enterprises and more than 99% of these enterprises are the result of this popular concept.

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< p > it can be predicted that with the normalization of China's market, enterprises will get social resources pparently and pparently under fair conditions. It is very difficult for enterprises to establish absolute operating resources advantages.

The same conditions will ultimately depend on the business concept and strategy of the business.

The competition of enterprises will change from the competition of tangible resources to the invisible resources, that is, the competition of ideas. The key to the success of the future competition is to build their own management theories and concepts.

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< p > eight, the future of information competition, the market leader is the one with the most information and the fastest reaction.

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< p > in the era of customer orientation, enterprise products must meet customer needs and adapt to changes in their needs.

The difference between technology has shrunk. The key is who gets the market information first and provides the services that customers need the fastest.

Therefore, in the information society, knowledge managers, knowledge workers, and information systems of enterprise management systems have shown that information is becoming more and more important for business managers.

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< p > nine, the weakening of competition < a href= "//www.sjfzxm.com" > children's clothing industry < /a > is a competitive industry, but after entering twenty-first Century, there will be a weakening trend of competition.

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< p > that is to say, in the relatively distant future, the children's clothing industry will no longer be a life and death competition industry. The market competition will still exist, but it has greatly reduced the intensity of competition, and even there will be no competition situation in a specific period.

After entering the new century, due to the high development of science and technology, children's clothing industry is basically the same as other industries. It can no longer consciously compete and create a competitive environment, but requires the industry to achieve coordinated development.

As a children's clothing enterprise, it is no longer possible to kill the market and kill each other. It should not aim at breaking the other party, but learn to cooperate actively with the opponent and become an alliance with the same interests.

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< p > under the condition of new technology development, the goal of an enterprise is to make profits rather than to destroy others.

It is meaningless if the two sides compete to win the battle, and the losers are exhausted and the winners are exhausted.

The main function of children's clothing in twenty-first Century is to embody human's personality. Therefore, children's clothing enterprises are high quality enterprises based on high technology performance. When adapting to new technology requirements, they need to depend on each other and live harmoniously.

Therefore, the weakening of competition is an inevitable trend.

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