Inventory Of "Yali Shan Big" Brand To Varying Degrees Of Price Reduction

Inventory of "Yali Shan Da"

Listing is discounted, whether it's international brand or domestic brand, with varying degrees of price cuts.

Due to the high inventory pressure and the decline of cotton prices, both the international brand and the domestic brand, this year's new autumn clothing prices have been reduced to varying degrees.

The phenomenon of price reduction is obvious, with some brands falling by 30%.

Yesterday, we visited some international and domestic brand stores in Xidan, Beijing, and found that many of the prices of autumn clothes this year were "really cheaper than before."

"You used to have a leather jacket for 2000 yuan or more. You see, it's only 1699 yuan."

In the Zara store of Xidan, Miss Sun held the jacket she had just tried.

The reporter saw the black sheep on the label.

The price tag is 1699 yuan, which is nearly 20% less than the price of 2000 yuan in previous years.

Then visit the HM, izzue, Metersbonwe, Semir and other stores, most of the salesmen said that this year, the price of new products fall in different ranges, from men and women's clothes, sweaters, overcoats to trousers, compared to the previous year of 100~300 yuan.

There are dozens of children's clothing prices to hundreds of dollars, such as Zara a children's jeans, from 299 yuan "average price" fell to 199 yuan, or 34%.

The price of clothing, which has increased by 10% per year, has not only increased but also lowered prices this year.

In response, many dealers and brand dealers said they were mainly affected by the pressure of inventory.

A dealer in clothing agency for 5 years, Mr. Chen said, generally speaking, clothing production and sales ratio of about 60%, inventory pressure itself is relatively large.

In the past two years, the purchasing power of consumers has not improved significantly, and some enterprises have even increased their inventory by 30%.

"Inventory increase will lead to capital turnover problem, in order to stimulate sales, manufacturers should lower prices".

Another domestic brand agent, Mr. Wu, said cotton prices were another reason for price cuts.

In the first two years, cotton prices rose all the way, reaching a maximum of 30000 yuan / ton.

In the second half of 2011, cotton prices gradually dropped and prices fell to 20000 yuan / ton.

In August of this year, there were statistics and domestic cotton inventories reached 5 million tons. After the new cotton was listed, it is expected that 7 million tons will be put into storage.

In addition, some clothing manufacturers in Guangdong predict that winter clothing prices will continue to go down.

Most of the high priced cotton basically digested during the spring and summer clothing production, and the cost of winter clothing dropped by 40%.

Coupled with the rise in prices, the inventory of autumn and winter stock overloaded last year needs to be digested in this autumn and winter. Therefore, the price of winter clothing will continue to fall this year, with a fall of more than 10%.