No Consumption, No Future Designer Has Not Been Truly Recognized.

< p > China < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "target=".

How can Chinese designers and clothing brands usher in a true consumption era? < /p >

< p > designer is a process that consumers need to know and is likely to be a long process.

Consumers must first accept and recognize brand products, and then need to buy and dress for a long time, and then through effective packaging and promotion of designers, designers can gradually be recognized by consumers.

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< p > < strong > without consumption, there will be no future < /strong > /p >

< p > in the 90s of last century, few consumers were willing to buy the works of domestic designers, and designers were still in a subordinate position in the field of clothing.

Many business owners do not agree with the idea of designers, and domestic designers do not get enough attention.

In recent years, consumers want to interpret their understanding of fashion through clothing. Because of the change of wearing concept, designers have brought huge market to designers.

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< p > "I am very confident that the future of designer brand will become the mainstream."

China's < a target= "_blank" href= "//www.sjfzxm.com/ >" fashion designer /a "Association vice president and Secretary General Zhang Qing Hui said in an interview.

And we find that more and more designer brands appear in the major shopping malls, and are loved by consumers.

When reporters interviewed the floor managers at the major shopping malls in Beijing, they expressed the hope that they would introduce designer brands to enhance the individuality of shopping malls, and indeed many designer brands could sell well.

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Many designer brands such as P, FENGFEI, Z, SEC, Yi Hui, CABBEEN and so on are active in the eyes of consumers. Domestic designers are experiencing changes from behind the scenes to the stage.

Ceng Fengfei believes that domestic designers need to work hard and quickly reach the standard of going to the stage.

"There are also some domestic designers who are packaged, of course, this is a way of operation, but I personally prefer to improve the design and products."

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< p > "if consumers are not willing to spend money on buying your products, there is no market for designers, and more attempts must be made.

Without consumption, there is no future, so that consumers are willing to buy their own brand of clothing is the fundamental design. "

Qiu Zihao said.

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< p > < strong > the designer has not been truly recognized < /strong > /p >

< p > reporter visited Beijing Qinguang 3 brand women's clothing District Qinguang SEC brand counters, and saw Ms. Zhang, who is trying on summer wear.

Miss Zhang has compared the quality of a classic Rome style yarn length dress to the front of the body.

She told reporters: "this a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > is very designed. I like its unique hem and exaggerated color. When I meet with friends, I wear eyeballs.

And the salesperson at the side is also strongly recommending this dress to Miss Zhang, and stressed: "you really have a good eye. This is a domestic designer brand, designed by a designer who won the highest award in China International Fashion week."

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< p > although the shop assistant consciously recommended the designer of the clothing brand to Miss Zhang, but the interest of the lady was not mobilized. In the whole process of trying and buying, she did not ask who the designer was, and what his design style was.

She kept asking the clerk and reporter how she felt on her clothes, apparently more concerned about the wearing effect and the price of the product.

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< p > at present, although Chinese local designers are sitting on a vast consumer market, there is no perfect case or route to imitate.

Because of coincidence, some people came to the spotlight, but more young designers were out of the field.

Chinese designers are full of confusion and misgivings.

There are more and more consumers who buy designer a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a >, but consumers seldom know the designer through the products, and go deep into the connotations of brand stories. This is undoubtedly the most embarrassing problem before designers.

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< p > < strong > objectively look at the development of designers < /strong > /p >

< p > Wang Peiyi is undoubtedly the leader in the design field. He believes that for Chinese designers, the best market should be in China, so his designs are more inclined to the Chinese market.

But he also said with some reluctantly: "maybe China is still not in the era of consumer designers. Even if some designer brands are doing well, I believe most consumers do not buy them for designers, and even many people do not know who the designer is after they buy them.

This is a very practical question. "

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< p > to this phenomenon, Qiu Zihao feels that clothes that customers pass through do not recognize who the designer is, but there is actually no embarrassment. At least, they are willing to spend money on an approved work.

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< p > Shi Jie believes that the process of designer cognition by consumers is just like the process of clothing brand recognition in the past.

But now consumers do not know much about designers, and they are also related to the marketing of clothing brand enterprises.

Most of the owners of Chinese clothing brands are entrepreneurs, and the other part is designers. If the founder of the brand is a designer, then the brand marketing will naturally include the promotion mode of aesthetics, culture and creativity. Then the expression of brand culture and designer's thoughts will be more profound and easier to be recognized by consumers.

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