All Sports Brands And Casual Wear Are Greatly Reduced?

< p > high summer, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry should be the booming sales season.

However, why almost all sports brands and leisure less than a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" are greatly reduced, and break the previous sales promotion routines, and the new ones are also in the promotion ranks.

< p > yesterday, the reporter visited a number of sports brands and leisure clothing stores in Chongqing Road near Changchun, and learned that "every year after May should be the peak season for sports and casual wear. But this year, even if the new listing is on sale, the sales performance will be bad."

Xiao Yang, manager of PEAK brand clothing, told reporters.

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< p > < strong > new listing 50 percent off, < /strong > /p >

< p > < strong > merchants have goods as low as 10 yuan < /strong > < /p >.

The words "P" and "SALE special goods" are filled with the prominent position of almost every sports brand and casual wear on the Chongqing road.

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< p > > "40 yuan, 70 yuan, two pieces", "summer goods 2 pieces 15% off, super low pick 39 yuan", "summer promotion, new product summer Part 5 fold", above is JEANSWEST, Semir and Lining's promotional activities, in addition to these consumer oriented sports brand and casual wear, sports brand's big guys have also joined the promotion ranks.

The red "SALE" of Adidas and Nike stores is very conspicuous.

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< p > more amazing sales promotion. There are two JEANSWEST stores on the road in Chongqing. One of them has sold a "special sale meeting, and the goods are as low as 10 yuan". Many shoppers have been surprised by the shoppers' "so cheap, 10 yuan!" the reporter also walked into this store and learned that the first floor decoration and the two floor business were normal, but although the discount sale was made, the customers were still not many.

Xiao Yang told reporters reluctantly: "this year's sales are obviously not as good as last year, so far, I have not felt the arrival of the peak season.

You see, there is nobody at all. "

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< p > < strong > employee income shrunk < /strong > /p >

< p > < strong > turnover decreased by more than half of last year < /strong > < /p >

"P" is unique.

In the YISHION store, the reporter saw Wang Wei, the manager, finishing up a new half sleeves.

"I have been in this shop for 8 years.

This year is the most difficult year for sales.

Compared with the same period last year, sales performance should be reduced by less than 20%~30%.

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< p > Xiao Yang revealed, "our basic salary is only 1000 yuan, and the rest of the income comes from royalty.

At this time last year, a well paid employee could earn four thousand or five thousand yuan a month, and this year, I am afraid it would be very hard to earn 3000 yuan.

Xiao Yang told reporters, "on the average, this year's sales staff salaries are 2200 yuan ~2300 yuan."

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Compared with Xiao Yang, in the peak season of 2012, if it is weekend, the daily turnover can reach 50 thousand yuan, and this year it will be about 20 thousand yuan, which is more than half of that of last year.

If it is from Monday to Friday, in the past year, the daily turnover can reach twenty thousand or thirty thousand yuan, but this year it can barely exceed 10 thousand yuan. Sometimes it is cloudy and rainy.

Wang Wei also said that the sales revenue of the salesmen has shrunk, "the average salary of the staff last year can reach more than 2000, and this year it will be around 1700 yuan."

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< p > < strong > salary decline can not keep employees < /strong > /p >

< p > < strong > many stores are "recruiting soldiers" < /strong > /p >

< p > sales performance has declined, staff income has shrunk, and wages have been reduced.

Wang Wei told reporters that the store will not reduce the number of employees because of declining sales. How large the store is and how many square meters it must be staffed.

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< p > but Xiao Yang's words are not without reason.

"Going out to work is to earn more money. Since the income gap between this year and last year is so large, and the rent and food expenses are rising, employees feel the pressure of life, and naturally they have to change jobs. Our shop is recruiting people now."

When the reporter talked to Xiao Yang, her first sentence was "working part-time? Long-term or short-term?"

Adidas's stores are also "attracting talents".

It is reasonable to say that the recruiting unit is to select the applicant carefully, but the shop's posters on the job shop say, "qualified interview can be relaxed," and indicates that the probationary period will be deduct. After the correction, five risks will be paid, and 4 of the holidays will be paid.

Staff said, because recruitment is difficult.

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< p > < strong > analysis < /strong > < /p >.

< p > strong > homogenization competition affects sales performance < /strong > < /p >

< p > a promotion, family promotion.

This is not unusual in the clothing industry. However, this year's new sales discount started in May is rare.

"In fact, it will take at least a month before the new products are listed.

Sales may be difficult this year, so stores are selling new products in May.

However, the effect is not very obvious.

Wang Wei told reporters.

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< p > JEANSWEST shopkeeper Liu told reporters that the price of clothing in the shop is not very high. Many categories are concentrated in 60 yuan to 80 yuan, but the performance is still not very good compared with last year.

Analysis of the reasons, Liu Dianchang said: "this year's clothing industry is not very prosperous.

First of all, it is related to the purchasing power of consumers. Consumers are not rushing as much as they did in the previous two years.

In addition, the market is gradually saturated.

Moreover, the electricity supplier's sales mode also has a certain impact on physical sales. "

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< p > for this reason, Zhu Haoquan, chairman of a garment group in China, analyzed that this has something to do with the gradual saturation of the market.

In addition, the homogenization competition in the clothing market has also made it difficult for sales criminals. "Sports brands are the main products. Many foreign brand stores have a clear distinction between the relatively professional and popular products, and there are few such models in China.

Domestic sports brand and casual wear sales seem to go into a strange circle. The cheaper the promotion, the more people feel that people like to covet such petty advantages, but this way of promotion is gradually invalid.

Zhu Hao Chun believes that in the past six months, the inventory problem exposed by the clothing industry from the end of last year is still very serious until now. The reason why the price reduction is promoted is also to speed up the return of funds for turnover.

Businesses should find the source from the source, whether there are problems in the ways of purchase and sales.

In addition, the impact of offline sales is the reason for the electricity supplier.

"My own business is also selling online, which should be a trend.

However, if companies do well, there is no conflict between online and offline. "

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