Sports Brand Shop Shut Down The Cold Dealer'S Heart

< p > in recent years, affected by the upsurge of the brand shuffling period of the sports brand, the major brands have shut down a large number of franchised stores and franchised stores in recent years under the "difficult position" of high inventory pressure and overall performance decline. When people are worried about the declining performance of sports brands, they often neglect the group of dealers behind them. < /p >
< p > these sports brands represented by the Jinjiang brand have expanded in the early years, and some of them have been listed. As distributors at the end of the channel, they have made the success of these shops with funds and efforts. < /p >
< p > however, in recent years, with the increasing number of brands with over 1000 stores, and when some brands are attacking the stores, the whole industry has entered a mature stage. The industry has begun a prelude to shuffle. Leading brands such as Anta and 361o have hundreds of stores in the past year. < /p >
These dealers are the first victims of P. Under the wholesale mode of "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing less than /a, the distribution path is usually" brand wholesalers (agents) retailers ". Under this path, brand dealers only sell wholesale goods to dealers, even if the sales are finished, and whether dealers can sell them will not affect the sales performance of the brand. < /p >
< p > when the brand stores open shop, they rely on the large number of distributors' distribution and rely heavily on the wholesale mode in the sales, hoping that the dealers will place more orders. However, when the market is depressed, inventory will also directly fall into these dealers. < /p >
< p > distributor is the indispensable nerve endings of channels. Lacking nerve endings, enterprises are difficult to survive. To this end, branding is also seeking support. XTEP's practice is to give some subsidies as far as possible. For some dealers who no longer renew their franchises, the enterprises receive them to make a direct camp mode. The director of public relations has also said that in addition to reducing the discount to attract distributors, it also added a new way of cash incentives. But in the process of closing thousands of stores last year, PEAK also made a comprehensive adjustment to the dealers nationwide, and eventually transferred the whole store in Fujian to the franchisee. Anta made the Brand Company and the largest distributors share shares with each other, and was dubbed "a bunch of grenades together". < /p >
< p > however, it remains to be seen whether the measures will be effective. But at the moment, the most important thing for most distributors is how to restore their confidence, which is the most important task for sports brands. Responsible or tomorrow's enterprises will not let the soldiers who have opened up their territories lose their money and hurt their hearts. < /p >