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"Special Sale" Mode Many Electric Providers Follow Suit

2013/6/3 20:15:00 10

the weather is getting hotter and hotter. The summer wear in the shopping mall has not been listed for a long time. The price is generally high, but the reporter has found that many online shopping centers have already had a big discount. They often use the "special sale" method to take about 90 percent off discount rate, which attracts a lot of online shopping crowd.

In fact, since May, more and more electricity providers favor the "special sale" mode, of which vip.com is the first.

it is understood that vip.com's first quarter net profit of 5 million 800 thousand US dollars has caused a stir in the industry. When many domestic electricity suppliers are still suffering from losses, their share price has risen by more than 5 times in one year.

Last week, although its share price fell sharply, the situation of copying the "special sale" mode of the domestic electricity supplier remained unchanged.

The real reason behind the popularity of the sale mode is the large number of stocks in the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >.

Regardless of the well-known brand of the first line or the brand of foreign trade, they are faced with the dilemma of a big sale and a huge inventory. Therefore, clothing companies have to go through the "special sale" way to clear up the warehouse and reduce the pressure.

Reporters interviewed Zhejiang clothing enterprises, the other side said that the "special sale" mode is willing to try.

sale mode. Many electric providers follow the trend .

reporter found that since the beginning of this year, the large electricity providers, which mainly focused on the long-term sale mode of the new season, have turned their attention to the clothing tail cargo market. The most advanced way is vip.com, whose brand discount and limited time sale have attracted a lot of popularity.

, so a vip.com replication business campaign began.

The first thing to do is to force customers to join hands with Lining to launch "flash buying" activities. Lining's original T-shirt cost 199 yuan only to sell 19 yuan, the original 149 yuan casual shorts only sell 29 yuan......

a few days ago, Dangdang went on the line of the clothing tail goods sale channel.

Dangdang's "tail collection" focuses on the sale of high-end brands at the bottom of the line. The brands that initially participated in the sale were mainly a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing brands, including MO&Co, ZARA, Lee, Levis and so on, almost the same as "vip.com" website positioning.

Reporters noted that Dangdang CEO Li Guoqing held high hopes for that. At that time, he said in micro-blog: "Dangdang 2013 clothing target 4 billion 500 million, Dangdang tail remittance is an important war, the sale of famous brand must be less than 70 percent off! The entire clothing 300 billion market, the space is very big, Dangdang this year must strive for clothing online shopping before three!"

After "P", China's largest women's footwear retailer, BELLE International's e-commerce platform, excellent shopping Fashion Mall announced that the excellent purchase splits out the best buy and sell the mall, into the discount sale and retail market.

Less than p ago, Jingdong launched the "flash group" business in the first place, and the first batch of cooperation with Samsung, Braun, FOTILE, Luo Lai, Ray-Ban, Durex, PHILPS, AVENT, Tomson, Yunnan Baiyao and other brands.

of course, Tmall, whose core is clothing, will not miss the opportunity of the tail cargo market. Tmall's vice president, Shao long, has revealed that Tmall will launch a brand new sale platform this year.

Behind the strong > sale is the inventory problem of enterprises .

Less than P, Lining's 199 yuan T-shirt sells for only 19 yuan. Such specials are rare in peacetime, but these websites are very common.

The reporter looked at many websites of "special sale" mode, and saw the above discounts were very tempting.

in vip.com, kappa Kappa is the 1 fold, Nike men's shoes are 2.2 fold; in the final product, Semir is 1 - 70 percent off, Disney is 2 - 70 percent off.

Reporters saw that these products with ultra-low discount are mostly clothing and footwear, although there are many well-known brands in the first line, but more are three or four line brand and foreign trade brand, and some individual brands.

from the display of goods, more than 95% of "special sale" are old products.

For example, the sports brand boss Lining inventory backlog is no longer a secret. After the sale, Li Ning Co has publicly stated that it is effective to sell at a low price on the Internet.

Lu Zhenwang, a well-known business observer, believes that the main reason why P is so keen on "special sale" is that many clothing brands have been in crisis since last year to this year, and there is a lot of inventory that has not been digested.

It is precisely this situation that has prompted the major electricity providers to join the "special sale" ranks, and use their own traffic to help manufacturers clean up inventory.

behind the "many sale" mode, many enterprises are hiding behind the fact that the clothing enterprises are in high inventory and urgently need the "decompression".

Guo Hongchi, general manager of the sports clothing vertical network west street network, said in an interview with the media that the clothing enterprises had reached the point of no bloodletting and sale, and even there was no way out, even if the price of the cabbage was not sold on line, it would be p's frustration.

mode is controversial, but Zhejiang garment enterprises are willing to try /p >

there are people in the industry who believe that in the current electricity supplier market, in order to survive and develop, the business enterprise can be racking their brains. As long as we can see a bit of hope, the electric business enterprises are going to try.

besides, when enterprises sell stocks at low prices, will they bring about the problem of fakes and inferior goods? These are consumers' special attention.

on these issues, when reporters interviewed individual Zhejiang clothing enterprises, the other side still expressed their willingness to try.

Dimachi, Hangzhou's Xiasha, is a main brand of men's wear.

Responsible person Li Junhui told reporters that clothing sales season is in the second half of the year, from the first half of the sales situation, the pressure is still very large.

"I am willing to try this way of sale, which is very helpful for clothing companies to deal with inventory."

Li Junhui said, not only are they, but the vast majority of garment enterprises in China have a large number of inventory problems, so that the enterprises themselves can't afford to start.

In the past two years, the < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > has been disposed of at a discount.

"This year's situation is even more serious. I expect that the second half of this year will be a concentrated season for clothing discount."

he added that the foreign trade situation of these two years is not good. Many foreign trade enterprises that rely on "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "export are not directly closed, but are turning to domestic sales. Many factors make the competition of garment industry more intense.

"P," said Lao Qiu, director of Xiaoshan loho apparel company. "Our factory is mainly processed on behalf of the manufacturer. The downstream brands also know some. Last year, there was a clothing brand that did business on the Internet last year. In the second half of the year, an order of 6 million yuan was advanced ahead of time. As a result," double 11 "sales could not be sold at the time of promotion, and all of them were stored in their warehouses, resulting in a reduction in the number of orders in the first half of this year.

"if there are special websites that deal with end orders and inventory, I think these enterprises are willing to sell them."

He said.