UNIQLO And Other Brands Of Clothing And Multi Line Services To Stimulate Consumption

< p > with the development of the Internet age and the popularity of smart phones, the shift of the business to the mobile terminal has led to the launch of the brand mobile phone application and the launching of APP marketing offensive. It has become the new trend of the current "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "and" home textile brand ".

Recently, the traditional clothing brands GAP and UNIQLO have combined fashion with modern technology, launched the official mobile app shopping APP, and launched the APP client recently.

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< p > analysis shows that the service range of clothing and home textile brand enterprises is deeply ploughed to mobile clients. On the one hand, it is closer to the young consumer groups, and it is in good interaction with the reality. On the other hand, it can better promote online and offline linkage, and bring the growth of passenger flow and sales volume under the moving line.

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"P" clothing fast fashion brand UNIQLO recently launched UNIQLO official mobile application (UNIQLOAPP), which provides mobile phone users with services such as browsing UNIQLO news, querying shop information, checking commodity handbooks, checking sales promotion information, shopping in mobile mall, scanning two-dimensional code, and so on.

At the same time, UNIQLOAPP will also issue coupons for shopping. Customers can enjoy discount when shopping in physical stores.

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< p > another clothing brand GAP was launched on the Chinese version of the mobile client at the end of February this year.

The client mainly carries GAP new product listing, promotion, order inquiry and store inquiry function. Online purchase is mainly connected with GAP official B2C mall.

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< p > through the rise of the e-commerce platform, the clothing brand Han Du Yi house revealed that the mobile terminal was one of the businesses that Han Dali house invested heavily in 2013.

In January this year, Han Du she has set up an independent wireless business unit. At present, the backbone of the technology department and Distribution Department has been pferred to the client side business.

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"P" is not only a clothing brand, but also an early entry into the online shopping market of Bo Yang Group. Last year, it launched the APP marketing offensive. It not only went online to the flagship store of iPadAPP, but also developed APP of several clothing brands.

And mercury home textile also recently joined the China Mobile Internet integration solutions service business, launched the mercury home textile APP client.

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< p > "young people are increasingly affecting the market and brand. We are also shifting the focus of attention to mobile Internet."

Lin Yunhua, director of the office of the general manager of the Bo Yang Group, said that the contents of brand information, product list, booking consultation, latest activities and preferential measures can be displayed on the brand APP. Consumers are free from time and space constraints, and can easily acquire information and services. In the future, brand interaction and mobile e-commerce will be better integrated.

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< p > analysis shows that the consumption ability of young people occupies the first place, and they are also the main customers of mobile APP. Therefore, the positive interaction with young consumer groups and better pmission of brand concept is the general vision of serving the brand mobile customers.

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< p > Dao Youdao related researchers say that APP has the characteristics of precise users. Consumers who download clothing and home textile APP clients have high recognition and acceptance of the product. The information displayed in brand APP is also more targeted and practical.

The mobile client can not only enable enterprises to better serve consumers, but also better promote the sales of brand products.

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< p > as long as there is a mobile phone network, consumers can browse goods at any time, search for goods, compare prices, collect goods, and buy instantly.

Consumers do not have to worry about missing sales promotion such as time limit snapping, and so on, while enjoying the convenience of shopping, the conversion rate of consumer action will be higher.

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< p > industry expects that by 2015 mobile Internet shopping will account for more than 10% of the total online shopping.

Clothing and home textile enterprises are developing the market of palm size and will have their own corresponding mobile clients.

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Zhang Zhijian, chief executive officer of mobile retail integrated marketing service, which is GAP and UNIQLO develops mobile client, said that the expectations of the traditional brand dealers on mobile phones are very high, and their role in promoting online and offline interaction is highly valued. The sales of physical stores are promoted through the laying of mobile terminals.

For example, the coupons issued in UNIQLO APP are only used for offline stores, so as to encourage users to consume under the line.

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