C&A Chief Executive Officer Of China: There Are More Than 150 Stores In C&A In 2015.

< p > with more and more fast fashion brands entering the domestic market and the rapid growth of the number of stores, fast fashion has moved from "new people" to "old faces" and has gradually completed some "milestones" in the Chinese market in the expansion of stores. UNIQLO will open 200th stores in China in June 1st, and H&M has completed the layout of 100 stores in September 2012. Today, C&A opens its fiftieth stores in Chongqing.

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< p > reporter learned that C&A was founded in Holland in 1841. Originally, the Clemens and August brothers of the Brenninkmeijer family had just opened a a target= _blank href= //www.sjfzxm.com/ and a fabric shop. In 1911, the first shopping mall was opened in Berlin, Germany.

By the end of 2010, there were over 1700 shops in 20 countries, especially in Europe, Latin America and China.

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In April 2007, P officially entered the Chinese market and opened its own store. In April 2008, Shanghai opened its first flagship store in Huaihailu Road, Shanghai.

Over the past 6 years, C&A has reached 50 stores in China, and its fiftieth stores opened in May 30th in Chongqing.

At present, C&A stores in China are mainly concentrated in Shanghai, Beijing, Jiangsu, Henan, Zhejiang and other regions and cities, Shanghai 9, Sichuan 2, Hubei 5, Beijing 5, Zhejiang 2, 3 4, 7 7, 1, 3, 3, 4, home, and home.

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< p > in fact, compared with ZARA, UNIQLO, H&M and other fast fashion brands, after entering the Chinese market, they quickly attack the city, and the development of C&A in the Chinese market can be described as "slow".

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P and C&A entered H&M in China in the same year. In 5 years, the stores broke through 100 stores. According to the statistics of win win network, as of April 31, 2013, the number of H&M stores reached 130, the number of which was two times more than that of C&A.

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Less than P, ZARA, which came to China just one year earlier than C&A, though it has developed more than H&M, has almost reached 130 stores.

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"P", among the internationally known fast fashion brands, UNIQLO is undoubtedly the fastest expansion in China and the largest number of stores.

But in the first 6-7 years before entering China, UNIQLO averages about 10 stores a year, and has only begun to increase speed in recent years.

In 2011, for example, new stores reached 43, and in 2012, the figure almost doubled, reaching 71.

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According to statistics, in the first four months of this year, UNIQLO has opened 16 stores, and ZARA, H&M, GAP, Muji, C&A and other new stores are 4, 10, 5, 4, 2, respectively. P

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"P", however, the big market of 1 billion 400 million of China's population, like a magnet, attracts the international fast selling fashion brands and grabs the "big cake" in succession. The "ambition" of ZARA, H&M and uniqo is obvious, but C&A is also not allowed to lag behind.

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< p > in fact, C&A has begun to speed up in 2012, and has opened 16 new stores throughout the year, which is almost half the number of stores opened in the past four years.

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Less than p years ago, the chief executive officer of C&A, China, was not slow, but rather cautious. He needed time to understand the Chinese market. In 2011, he said that in the next 4 years, that is to say, by 2015, there will be more than 150 stores in the market.

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