Foshan Nanhai Yanbu Underwear Industry Status: The Sharp Reduction Of Orders Can Survive.

Which is more profiteering for real estate and underwear? Ren Zhiqiang's "cannon" recently. Bra There was a lot of talk about the house being much more expensive. The two things that are not compatible with each other are now becoming popular among people.

　　 Foshan South China Sea Salt step Stationed in more than 300 large and small underwear enterprises, is currently the most high-end underwear brand in China. On the 29 day, reporters visited a number of Yantai underwear enterprises. For the "big guns" speech, the heads of these underwear enterprises were in a striking view: "how can Ren Zhiqiang not change his underwear?" because of the difficulties in recruiting, increasing costs and poor competition environment, salt underwear has encountered all kinds of difficulties, "it's good to live." For the sensitive net profit issue, several enterprises have indicated that: no more than 10% at most.

　　 Sharp reduction in sales and shrinkage of orders

Yanbu is known as the "famous underwear town in China". At present, there are more than 300 large and small underwear enterprises, employing more than 30 thousand people, and become the largest underwear production and processing base in the country.

After a long time of glory, at present Yanbu underwear industry It's going through the throes. Reporters learned that this year can be said to be the most severe year of salt underwear industry situation, because the threshold is low, after the reckless influx, now many small and medium-sized enterprises can not go on.

"Don't talk about development. It's good to survive now." Yantai's larger underwear enterprise Chen Weiqiang, chairman of Xinyi underwear group, told reporters that the situation was good in the past few years, and the annual sales volume could increase by thirty or forty. But in recent years, development has encountered bottlenecks, and the growth rate has slowed down a lot. "Last year around 14%, only 11% this year.

Zhou Weipei, a lingerie enterprise who has been operating in Yanbu for more than 20 years, says that orders are now shrinking. "Before we closed our eyes, we could take orders. We could sell 100 thousand dollars to South African customers a day. Basically, we haven't received any orders this year. We can sell 100 thousand dollars a month."

Chen Weiqiang said that at present, there are about 80 underwear brands in Yantai, but only five or six brands can reach 1 hundred million annually. "The vast majority of the year only hundreds of millions of yuan, these brands because of the reputation is not good, development is not good, so" alive no one knows, dead also no one is too bad. "

　　 Annual salary increase is still hard to recruit.

"Urgent vehicle edition worker, familiar hand parking lot, flowing water monitor......" 29, reporters in the South China Sea Salt cloth street to see, eyes are full of large and small underwear factory, all eyes are all kinds of recruitment banners.

"In recent years, employees are too hard to recruit, and the cost of employment is soaring every year." Du Chengping, chairman of the South China Maple lotus Underwear Co. Ltd., reluctantly told reporters that there are more than 500 workers in the factory. "There are more than 60 processes in a lingerie, and the harder it is, the harder it is to recruit people." Du Chengping said that during the rush season, customers hurried to rush orders, and factories were not enough. Besides allowing workers to work overtime, they could only take fewer orders.

Chen Weiqiang, chairman of Xinyi underwear, also told reporters that his company currently has nearly 3000 workers, but there are still more than 300 people in the gap, and the cost of employment is soaring every year. It is understood that the average salary of Xinyi's first-line employees in 2008 was 1200-1300 yuan, and now it has risen to around 2800 yuan. Chen Weiqiang said that the annual salary of front-line staff is still growing at a rate of 13%-15%, and in addition, it will buy about 10000000 yuan of social security for workers every year, but even so, workers are still unable to recruit.

He Bingxiang, President of Yanbu underwear Association, also said that due to the shortage of labor force, there were even vicious competition among many enterprises, such as raising pay and digging workers, which further increased the cost of enterprises.

　　 Electricity providers impact on the physical market

"Now that you sell more underwear, I'll have to sell one less." Du Chengping, chairman of maple lotus underwear, admitted that the underwear market is saturated now.

In addition to the cost of labor, Chen Weiqiang said, another problem is that the economic environment is not as good as before, and the rent is soaring. A large number of underwear stores have closed down this year.

Du Chengping said that the company has more than 1000 brand chain stores nationwide, and the biggest hit is the "electricity supplier". "For example, we sell an underwear to an agent at 60 percent off of the tag price. Some agents sell more underwear in order to sell more products, and then sell them online at forty percent off or even lower prices. Many customers try underwear in the physical store, remember the models and buy them online."

"This approach has made many franchisees have a great deal of views, and has also hit many sales entities stores." He Bingxiang, President of Yanbu underwear Association, said that at present, because the state has no relevant legislation on e-commerce, it is difficult to find responsibility.

　　 Enterprises want to find a way out

Finding a way to become a top priority for Yantai underwear people.

"Labor cost has accounted for at least 30% of the profits of underwear these years, and this problem must be solved sooner or later." He Bingxiang said that due to the high cost of labor, many enterprises have moved their factories to places like Zhaoqing. But everywhere is not the best way to solve the problem.

He Bingxiang disclosed that now the salt step underwear Association intends to build a large processing plant in other labor cheap places. This processing factory belongs to the underwear Association, and is invested by each underwear enterprise. Each underwear enterprise can make the processing factory to add labor according to its own annual demand quantity, and the factory profit also makes the enterprise dividends. "This will not only solve the difficulty of employment, but also solve the problem of vicious competition among enterprises." At present, his idea has been unanimously agreed by the 36 members of the association.

"If we fight alone like now, we will not get good resources first, and it may lead to vicious competition." He Bingxiang said.