Men'S Wear Summit Will Be Held At The End Of May 2013

< p > by the end of May 2013, the 2013 men's wear industry summit will be held near the Qian Tang river.

The summit is sponsored by the most authoritative electronic commerce journals in the whole country, including Alibaba group, its Tmall and Taobao, China's a href= "//www.sjfzxm.com/" target= "_blank", "clothing /a" association, and so on.

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< p > from brand promotion, integrated marketing to consumer behavior, from supply chain pformation to flexible production, from offline inventory to online brand new challenge, the Internet is breaking through the old business concept comprehensively.

2013 the men's wear industry summit will lead the whole industry to think about the real value of the Internet for men's clothing industry. It will focus on the 4 topics of "brand, channel, business circle and marketing", and invite Tmall, Yintai network and traditional menswear executives to discuss the future with regard to the latest progress of the development of the men's clothing industry.

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< p > men's clothing industry and other < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > clothing industry is different, although facing the challenge of inventory, but it is not like the women's clothing industry is facing fierce competition, nor is the sports wear industry facing the impact of pnational giants. On the contrary, the top ten brands of men's wear are all made of domestic faces.

Men's clothing brands are differentiated by focusing on different categories, and have found the soil for their survival.

For example, seven wolves and Jin Ba concentrated jacket.

In order to avoid competition, geo Lang was rooted in the two or three line cities.

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< p >, therefore, when other industries face the huge impact of the Internet, men's wear is the only industry that can sit firmly in Diaoyutai.

But under a calm surface, a revolution is brewing. The fuse is the Internet < /p >.

< p > > we see that as export business becomes more and more difficult, a large number of traditional OEM traders and traders are entering the traditional men's clothing field. There are many LTI industries giants like this. We see that a number of customized menswear brands are emerging. Luxury brands whose original brands are not able to break through the pricing ceiling are being occupied by new brands. We can see that traditional brands are gradually aging, YOUNGOR (Younger) is no longer young, and Shanshan is still lurking in front of the young 80 and post-90 consumers. On the contrary, Internet brands like customers, peanuts and NOP are occupying new consumer groups in an all-round way.

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Less than P, from the moment the Internet joined, the competition between men's brands has already been limited to the competition of offline channels, not only limited to commodity characteristics and marketing capabilities, but the competition of all channels and networks has become the norm.

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< p > it is obvious that the number of online shopping groups is increasing every year, and the amount of online shopping is also increasing. Then more and more consumers begin to choose online shopping. What does it mean to the electricity supplier? What does it mean to the traditional enterprises? What does it mean for the traditional enterprises? What does it mean for the distributors and distributors? What does it mean for the supply chain and channel? The change of consumer behavior has prompted the change of the brand of men's clothing. The brand needs to adjust the brand strategy, adjust the supply chain, adjust the structure, adjust the price and adjust the marketing means, so that the channel can be upgraded to deal with the new challenges.

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< p > all the adjustments made by consumer behavior are based on data.

In today's massive consumption data attack, if we do not know how to grasp the data and how to use data to complete the layout of the whole channel, then one day, the men's clothing that is proud of the whole industry may become the object of being despising.

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< p > therefore, the theme of the summit is "data leading business pformation", and the importance of data has been brought to the fore.

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At P summit, the world network business data center will unite Tmall, Taobao, and Ali mothers to publish the white paper of men's clothing industry for the first time. It will fully interpret the online and offline challenges faced by men's clothing industry, and enable them to have a clear target in the face of consumer escalation, channel conflict, brand aging, product homogeneity and other issues when enterprises and brands are faced with the problem. < /p >

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This is undoubtedly good news.

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< p > in the face of the common problems of < a href= "//www.sjfzxm.com/news/index_c.asp" > men's clothing industry < /a >, the summit will invite Tmall and Yintai net to provide channel solutions for businessmen, invite industry forerunners to explore how the men's clothing industry meets the online challenges, and further explore the role of data in leading men's clothing changes.

2013 men's wear industry summit, using data to speak, gives brands, businesses and sellers a platform to lead a road of innovation. < /p >