Nike Is Actively Embracing The Industry Brought About By The Internet.

P, Nike is already actively embracing the industry changes brought by the Internet when local sports brands are still battered by inventory.

Last December, Nike launched an Nike+Accelerator project with TechStars incubator to encourage entrepreneurial teams to develop more innovative applications using the Nike+ platform.

Now, 10 candidate companies are finally coming out.

They are currently at Nike's headquarters in Portland for 3 months of entrepreneurial guidance.

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< p > < strong > let's first take a look at what are the 10 items in the Nike phase < /strong > /p >

< p > < strong > fitness course booking website GoRecess < /strong > /p >

< p > GoRecess is an online booking platform for fitness courses and sports enthusiasts. Users can conveniently book their courses according to their geographical location and the sports they want to carry out, greatly simplifying the past process.

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< p > < strong > event organizing management platform RecBob < /strong > /p >

< p > the organizer is deeply aware of the complexity of holding a ball game. RecBob is born to solve this trouble. As long as a competition item is created on the website, it will notify your friends automatically through the client side, and can also make personnel adjustments for various sudden situations.

With RecBob, you can even organize a small "World Cup" in your own community or even in the city.

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< p > < strong > game studio Chroma < /strong > /p >

< p > Chroma is an independent game studio, which is a virtual reality technology company.

At present, the company is developing a mobile terminal game called JumpBots. The specific game content is unknown, but its official website shows that this is a game with social attributes, and users can challenge their friends.

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< p > < strong > electronic tactical board CoachBase < /strong > /p >

< p > CoachBase is an application tailored for coaches.

Friends who like to watch NBA will be impressed by the tactics whiteboard of the coach in the field. CoachBase has turned iPad into a tactical board. It can record all the tactics that the coach has drawn, and show them with animation, and finally share them with her players, which greatly improves the efficiency of the coach.

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< p > < strong > sports charity website FitCause < /strong > /p >

< p > FitCause is actually a charity project designed to combine sport with charity.

For example, users can set up a goal to consume ten thousand calories to donate one thousand dollars to charities. Sponsors can invite friends to accomplish their goals together so as to reduce their financial pressure.

This idea is good, but at the present stage, copying such a model in China seems unlikely.

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< p > < strong > advertising platform HighFive < /strong > /p >

< p > HighFive is an advertising platform connecting merchants and users. When the amount of user's movement reaches a certain level, some rewards can be obtained. By accessing the user's motion data, it can achieve relatively accurate advertising.

For example, a user with weight loss goals can enjoy a discount of wireless health scale when the amount of exercise reaches a certain level.

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< p > < strong > Enterprise fitness management platform Sprout at work < /strong > /p >

< p > for large companies, sports fitness is an excellent way to form a team and shape corporate culture.

Sprout is such a healthy sports community for employees. Employees can record their daily sports and compete with their colleagues. For the company, the enhancement of their physical fitness also means that they will have a better state of work.

Today McKinsey has become one of its first customers.

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< p > < strong > children's version of Fitbit pedometer GeaPalz < /strong > /p >

< p > GeaPalz is a pedometer similar to Fitbit, but it is tailored for children. Its shape is a variety of lovely cartoon characters. The website and UI of mobile terminal are also in line with children's aesthetic cartoon style.

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< p > < strong > fitness card game FitDeck < /strong > /p >

< p > FitDeck is a card game for sports fitness theme.

Traditional fitness programs often make people feel very boring, because each sport is relatively fixed, the exercisers will soon be tired of it, but FitDeck card players in the form of exercise can be a random combination of sports events, in order to increase interest in sports.

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< p > < strong > undefined Incomparable Things < /strong > /p >

< p > Incomparable Things is a very special company. Its vision is to pay attention to children's health, but so far it has not produced any products.

What's interesting about this company is that it wants to cut through the psychological and sociological point of view and help people overcome the inertia of sports by combining with technical means. This may be the reason for moving Nike.

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The popularity of digital products such as P, Fitbit and Jawbone UP is quietly changing the traditional sports industry. Its connotation is no longer just the movement known by people in the past: a target= "_blank" href= "//www.sjfzxm.com/", "shoes" /a "clothing", but extends to the new field of digital products closely integrated with the Internet.

On this new battlefield, Nike, the old giant, has taken a firm first step.

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< p > since Apple began secretly developing Nike+iPod product portfolio in 2005 and formally established the Digital Sport department in 2010, Nike has spent 5 years sorting out its position and direction in the Internet era.

Today, the Internet and big data have begun to profoundly influence the traditional business of the company.

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P, Nike's digital sports platform Nike+, has more than 10 million registered users so far. Its collected user movement data has become an important reference for Nike in product design.

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Robert Dolan, product design director of Nike running shoes, received an interview with "commercial value". The data collected by Nike+ showed that a large number of users were running and training at night. P

"When we understand this, we begin to think about what people need in running under dim light. There is no doubt that it is visibility and safety.

Therefore, when we design shoes, we add reflectors, and add reflective materials when designing a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >.

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< p > < strong > this is just a microcosm of the influence of the Internet and big data on Nike < /strong > /p >

< p > for a company in traditional industries, it is no easy task to complete the adjustment of business and mentality.

Because the attributes of products are changing, the past sports shoes are becoming a consumer electronics product. Nike's "young" digital sports department must cooperate with the design department as "senior".

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< p > for example, the digital sports department intends to add more sensors to the shoes, so the design department must make corresponding compromise and adjustment when designing the product.

Standing in the perspective of < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, in a sense, digitalization is a kind of "invasion" to design, so conflict is inevitable.

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< p > "of course, we often have conflicts."

Robert Dolan said frankly that some of the creativity of the digital sports department seemed "bad idea" to him.

"But I think this is part of life and work. Once conflict and pressure arise, it means that we can fix something."

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< p > for the companies in pition, the collision of sina thinking is inevitable. At this time, the attitude of openness and inclusiveness is particularly important.

This change of body incubator reflects the company's positive attitude to embrace change.

Nike realized that if we want to complete the pformation, we need to break the limitations of our thinking by using the power of "external brain".

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"P" to study the first batch of 10 Nike selected business team business, will find some very interesting things.

In these projects, fitness game Fitdeck, fitness course booking platform GoRecess and other services are mass consumers, which is closely integrated with Nike's target consumer groups. In addition, there are Sprout at work and GeaPalz services for enterprises and children respectively.

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< p > the potential of the enterprise market has been seriously underestimated. Many companies have not yet realized the importance of employee health to the operation efficiency of the enterprise. This will definitely change in the future. For Nike, business customers can help Nike further expand its consumer groups. Some people who do not have exercise habits may start exercising under the influence of corporate culture. The consumer group is another group of people who are not well covered by Nike. Through the child pedometer product GeaPalz, Nike can collect motion data from users, and the value of these data is self-evident.

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< p > although at the moment, due to the decline of national sports enthusiasm, Nike also faces inventory problems in the Chinese market, but the cyclical growth and decline of the market are normal.

And when the market gets warmer, the seeds that Nike sows in digital now will have a bumper harvest.

It took 20 years for local brands to narrow their distance from the international giants. However, in the era of mobile Internet and big data, Nike suddenly accelerated and left its rivals behind.

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