Anta Donated 20 Million Sports Equipment As The First Love Enterprise

Less than p days ago, China's sporting goods industry leader Anta Sports Products Limited joined hands with the Chinese Olympic Committee, champion fund and Samaranch sports development foundation to launch the "Olympic public welfare cooperation alliance". In Beijing, the charity project of "love bridge" was officially launched. Anta donated 20 million yuan worth of sports equipment for the first love enterprise.

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< p > International Olympic Committee chairman Roger, International Olympic Committee member, vice chairman of the Chinese Olympic Committee, Mr. Yu Zaiqing, Mr. Pepo Samaranch, the initiator of the International Olympic Committee Executive Committee and the Samaranch sports development foundation, Yang Yangnv, the promoter of the champion fund, chairman of the board of directors and Mr. CEO Ding Shizhong, and nearly 100 sports circles such as the Chinese Olympic Committee and the Chinese Olympic Committee attended the "love bridge" project.

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< p > > "love bridge" is the first public welfare project launched after the establishment of the Olympic commonweal cooperation alliance. It means a bridge between the sponsors and the public welfare athletes, linking the caring enterprises and the donors, and jointly promoting the development of the Olympic movement in China and contributing to the society.

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< p > Anta Sports Products Limited chairman and CEO Mr. Ding Shizhong said: the "love bridge" project not only embodies the Olympic spirit of the commonweal alliance to promote the Olympic spirit, and promotes the development of the national fitness business, but also opens up a channel between loving enterprises and children, so that more children can wear comfortable sports equipment and feel the happiness and health brought by sports.

At the same time, social responsibility is the obligation that every enterprise should fulfill. Anta will continue to promote the development of China's sports industry in the spirit of "pcending the spirit of sports into everyone's life" concept, hoping that more enterprises and institutions will devote themselves to the sports public welfare industry.

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< p > at the event, Zou Shiming, Zheng Jie, Wu Jingyu, Han Xiaopeng, Wang Liping, Allison Moore and other famous athletes were invited to become the first love ambassadors of the Olympic public welfare cooperation alliance. They will take an active part in the series of activities of the Olympic public welfare cooperation alliance, and use the "love bridge" project to go deep into the less developed areas of sports, so that more children can feel the charm of the Olympic movement in person.

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While P is concerned about sports commonweal, Anta also continues to fulfill corporate social responsibility.

It is reported that after learning the news of the April 20th Ya'an earthquake in Sichuan, Anta donated 10 million yuan worth of money and materials to Sichuan disaster area through the Jinjiang Charity Federation for the first time, helping the people in the disaster area to tide over the difficulties.

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