A New Form Of "Exhibition Competition" To Boost The Pformation And Upgrading Of The Exhibition

< p > 2013, < a href= "//www.sjfzxm.com/news/index_z.asp" > China International fabric design contest < /a > (hereinafter referred to as the "contest"), with the theme of "dream and channel" as the theme, ringing the drum again, and continuing with the Intertextile mode of "exhibition competition linkage", fully integrating the advantages and radiation effects of the two platforms, and attracting more and more domestic and foreign production enterprises, trade companies and fabric designers to guide the development of more excellent products with market application ability.

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Chaired by the vice chairman of the China Textile Industry Federation, Sun Ruizhe, deputy director of the China Textile Industry Federation, the assistant director of the China Textile Industry Federation, the vice chairman of the China Textile Industry Federation, Xu Yingxin, deputy director of the textile industry branch of China Council for the promotion of international trade, Sun Ruizhe, general secretary of the China Fashion Color Association, general manager of Frankfurt fashion exhibition (Hongkong) Co., Ltd., Wen Ting, director of product department of the national textile products development center, Xie Fangming, Suzhou Wujiang district committee member, Secretary of Shengze town Party committee, Party Secretary of the China Eastern Silk Market, Li Jianjiong, chairman of Jiangsu Sike group, director of the research and development center of Jiangsu Dan wool spinning and Weaving Co., Ltd. attended the meeting. < p > the organizer held the "2013 China International fabric design competition media meeting" in Beijing, and Li Binhong, director of the national textile product development center, held the meeting.

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R & D direction < p > high cotton price era < /p >

"P >" to this day, the industry is still looking for a solution to the problem of cotton.

Product development can not be divorced from the existing background of the industry. Fabric designers need to recognize the background of the industry and put the fabric products on the fashion coat, and integrate the cultural concept and technology content into product development, so that science and technology can create market value.

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< p > Sun Ruizhe: cotton prices have risen slightly since the end of January this year, and many enterprises are in a wait-and-see state.

There are nearly 100 exhibitors in India and Pakistan, but it seems that the enthusiasm of the paction and the effect of the paction are not as good as that of last year.

As a staple commodity, cotton's trend is determined not only by supply and demand, but also by China's relevant policies.

Now the impact of commodities is more intense, one is the US dollar trend; the two is the Western quantitative easing policy.

What is the problem of raw materials? Now, industrial safety has become the top priority of the industry.

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< p > there are many bright spots in this year's spring and summer fabrics selection. The underwear fabric of Zhejiang Jiaming dyeing and finishing Co., Ltd. is made of long staple cotton with high yarn content, which makes the products glow with new vitality through scientific and technological means.

The key points of the industry's innovation are: first, from the past investment orientation to the demand orientation; the two is to invest in technology rather than to invest in technology.

Product design is not only about weave design and pattern design, but also integrates all kinds of cultural concepts and technology into product development.

This year's theme is "dream and path". We should add a subtitle -- "technology creates market value". This should be the goal pursued by industry, competition and designers.

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< p > the driving force behind the realization of dreams < /p >

< p > "joint exhibition" forms make the originality of fabric design fall to the ground, and find an efficient platform for speedy entry into the market. The entry of overseas enterprises has enhanced the gold content and influence of the competition, so that the domestic fabric enterprises can find their own advantages and disadvantages, join hands with the industrial clusters to enhance the radiating power of the competition, so that the competition can take root in the industry and improve the activity of product innovation.

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< p > reporter: what are the effects and energy of the combined fusion and a href= "//www.sjfzxm.com/news/index_z.asp" Intertextile fabric exhibition /a? What are the valuable information related to the development path for Chinese fabric enterprises? < /p >

< p > Xu Yingxin: since last year, the fabric design competition and the Intertextile fabric exhibition have been combined. The two platforms support each other and rely on each other.

Seeing so many fabrics from the fabric show reflects the impetus of the exhibition in guiding the pformation and upgrading of the industry.

The innovative achievements of enterprises, the application of new materials, new technologies and new technologies, including the improvement of fashion creativity, are fully displayed in the fabric exhibition platform.

Most of the enterprises participating in the fabric design competition are exhibitors. They can further guide the enterprises through the form of competition, and enhance the production, design and creativity level of fabrics.

The outstanding winning products that represent the development level and fashion trend of the industry can be quickly promoted to the market through the exhibition platform through the combination of exhibition and exhibition.

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< p > reporter: what ideas and measures do Frankfurt have to promote the design competition to overseas textile industry and fabric designers and enhance international influence? < /p >

P: Wen Ting: last year, "China International fabric design competition" as one of the main activities of the exhibition, we first give special support.

In the first year, 13 overseas enterprises were recommended to provide more than 100 fabrics to participate in the competition. 3 of them won the prize, one got the category award and two won the award.

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< p > for overseas exhibitors, one is through the promotion of the competition platform to let them know what a href= "//www.sjfzxm.com/news/index_z.asp" > China's textile industry < /a > is working hard on? What are they advocating? Overseas enterprises have strong strength in terms of color, material and pattern technology. We will introduce them to them according to their characteristics, and push the competition to the international market through our efforts.

The two is an extension, with only a few days in the exhibition. Through the fabric design competition, overseas companies can have more opportunities to integrate into the Chinese market.

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< p > reporter: Shengze town cooperation with the competition was very successful in 2012. What are the positive effects of such cooperation on the development of Shengze's textile industry? < /p >

< p > Li Jianjiong: Shengze town is a national chemical fiber cluster. As a local government, it is necessary to develop economy and improve the quality of economic development.

From the current situation, the proportion of extensive and expansive enterprises is larger, and homogeneous competition is also more.

We encourage enterprises to take the road of independent product development, upgrade product grades and enhance brand value.

It can be seen that the fabric design competition will play a great role in promoting the product development of the enterprises in the industrial cluster. It will promote the enthusiasm of the enterprise's product development, enable our enterprises to upgrade their technological content on the one hand, and take the differentiated development path on the other hand, which is conducive to the healthy development of the industrial cluster.

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< p > technology paved the way for dreams < /p >

"P >" as the star winning exhibitor of fabric design contest and fabric exhibition, a key word can be found in the successful cases of Stan and Dan Mao, that is, technological innovation.

Silk's "one-step" series of products and Dan Mao's "danmao bullet" series of products, let the enterprise win the market and win word of mouth.

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< p > reporter: Silk has won the scientific and Technological Innovation Award in the "2014 spring and summer Chinese fashion fabrics finalists review". Please talk about the combination of technology and fashion. What is your experience? < /p >

< p > Sun Derong: an enterprise's sustainable development is inseparable from technological innovation, product innovation, management innovation and marketing innovation.

The company won the award of the second generation of "colorful silk" products, which took two years to go to the market, and won many guests' recognition and praise.

The enterprise has a complete industrial chain, starting from the research and development of raw materials, and has made many improvements.

In October last year, the company thought that the product was really mature before it was put into the market, and many orders were received, which was welcomed by the market enterprises. At present, the enterprise is developing the three generation products.

The path of industry, University and research has greatly helped the development of enterprises. We have worked with Donghua University for 5 years and achieved remarkable results.

There are also enterprises' "super spinning cotton" products, which let us see a great market prospect.

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< p > reporter: how does Dan Mao's product solve the homogenization problem of the market? < /p >

< p > Fu Aifen: China is facing a serious situation of plagiarism.

I think the new fabric should be seen to the fashion designer. If you don't make clothes, you can't reflect the original value.

To solve the homogenization problem, the enterprise starts with raw materials. After the new raw materials come out, we have an agreement with the suppliers. If the industry fails to commercialization in two or three years, the supplier can recommend it to other enterprises.

In addition, enterprises and clothing brand customers are one to one development, there are also agreements, the development of fabrics will not be provided to other enterprises.

Dan Mao's star product -- single warp and single weft double elastic fabric, from the current market, only Dan Mao can do it.

Enterprises provide quality services to customers through improving technological and technological means.

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