Tianlun Sky Continues To Lead China'S Outdoor Market

In March 16th, the famous outdoor brand name Tianlun Tian 2013 autumn and winter new product conference was successfully concluded in Quanzhou, Fujian. The reporter learned from the headquarters of Tianlun Tian company that the new product order in autumn and winter 2013 will be a success, and the growth rate will be higher.

"This conference can achieve such a remarkable achievement, which is the highlight of Tianlun Tian's brand effect, and it also benefits from the confidence and support of the whole country's colleagues in Tianlun Tian. Facing the changing outdoor market, Tianlun Tian We will continue to focus on professional outdoor areas, brands, products and channels. Xu Tengda, general manager of Tianlun Tian said.

Go all the way forward and meet the new market opportunities.

Public figures show that over the past 5 years, China's outdoor goods market has grown by an average annual rate of over 34%, and has formed a market scale of more than ten billion yuan. Rock climbing, cross-country, Mountaineering Outdoor activities such as skiing have become a new way of life for urban white-collar workers. In addition, with the improvement of people's living conditions, more and more Chinese consumers will take part in outdoor sports. More and more Chinese consumers will understand and accept outdoor products, and the market will continue to expand.

According to the analysis of the industry, the outdoor industry will continue to grow rapidly in the next few years. Many brands have coveted the Chinese outdoor market. Since the beginning of 2012, there has been a new competition pattern and change in the Chinese outdoor market. The outdoor market of China in 2013 will be both opportunities and challenges. More brands to share the outdoor cake, on the one hand, bring about intensified competition in the brand market; on the other hand, the increase of participants will surely foster greater market opportunities, and the promotion of the whole industry will catalyze the maturity of China's outdoor market.

"The opportunities and challenges of the market are coexisting. Tianlun began to move to the domestic market in 2009. The annual growth rate is higher than that of the industry. This is due to the correct decisions made by the company in products, markets and brands, and also from the efforts and determination of all the people. I believe that no matter how the market changes, as long as we stick to our brand positioning and stick to our own development direction, we will continue to lead the Chinese outdoor market. Xu Zhiqiang, chairman of Tianlun Tian company, said.

Tianlong sky continues to lead China's outdoor market.

According to the briefing, Tianlun Tian has become a well-known brand in China's outdoor field after years of development. Both in product sales and brand building, brilliant achievements have been made. Especially in the past 2012, Tian Lun Tian has far removed the gap from the competitive brand, and has achieved a leap forward development - the annual overall performance has increased significantly, especially in the past few years. shoes Products sales have entered the leading market of domestic outdoor products market. According to the order statistics of this order, Tianlun has achieved a leap growth in product sales across the country in 2013, thereby leading to continuous leading the Chinese outdoor market.

"The product of this order will really brighten our eyes and make us more confident to rush on the market. Both the overall structure and the style matching color are all distinctive. With such a product, we have no reason not to create more performance in the market. The general manager of Tianlun Tian branch is greatly impressed by this new product.

Tian Lun Tian, deputy general fan Peng, is very optimistic about market opportunities in 2013. He said that in 2013, Tian Lun Tian will continue to extend the brand line of "polar dream", and promote the upgrading of brands from multiple angles and activities, including challenges to Mount Everest series activities, South Arctic collection activities, outdoor daring plan, outdoor Star program and so on, to help brand upgrade. Leading the outdoor market in China.

"In any case, this is a great opportunity for heaven and earth. As a famous brand of domestic outdoor products, Tianlun Tian will give full play to her existing strengths and resources, and keep forging ahead with the established brand line. "Xu Tengda is full of confidence."