From Scratch To Fitness Millions Of "Five Toe Socks" In The Universe.

< p > a woman, 12 years of assets from 45 thousand yuan to 15 million yuan, behind this obviously has a story.

However, when the hero of the story appeared, Tao Min could not help but be surprised that she was not what people imagined, but rather young and fashionable.

What is even more unbelievable is that from the start from scratch to the beginning of enterprise scale, the important turning point is the ordinary five toe stockings.

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Tao Min, who married from Sichuan Yibin to Zhejiang Haining, was not satisfied with working in her relatives' factory. Instead, she began to think about doing it herself. P

Her idea is very simple, but the first problem she encountered was embarrassed by her: no funds.

At that time, Tao min had all the funds he had saved by working for 13 thousand yuan, even in 1995, which was not enough.

What did she do? When she knew that her mother-in-law had 30 thousand yuan on hand, she borrowed it from her mother-in-law.

She was ready to borrow money.

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< p > she used 30 thousand yuan to buy a machine, and 13 thousand yuan to rent a bunk. After all the funds were used up, she had to rely on credit to make some leather materials.

Tao Minxian made several samples of fur clothing. Because of her experience in making garments, leather clothing is very popular, and a fur coat of 900 yuan can be sold for 1700 yuan.

She said, "at that time, 5 people were hired to do 4 pieces per day, and 20 items per day."

Tao Min quickly dug up the first barrel of gold.

In 1997, Tao Min faced a double blow.

On the one hand, because of the quality problem of leather materials, about 200000 yuan can be done less than half; on the other hand, a Wenzhou customer cheated the goods and products for a total of more than 260 thousand yuan.

However, she did not cry, but summed up her experience from setbacks.

She began to analyze the market carefully, and the five toe stockings quickly entered her field of vision.

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< p > Zhejiang Haining is the center of textile production. Less socks have become Tao Min's sales target.

"In 2001, the fur market was already in a state of weakness, so we opened a stocking factory," she said. "At that time, it was mainly about making traditional socks, and the profits were just enough to give wages to the workers."

However, when she was trying to try something new, she quickly saw the business opportunity after she went through a five - toed stocking.

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< p > "I think this product is interesting and novel, and it was very rare in the market at that time.

I try it on for my friends. They are very used to checking the Internet. Almost all Japanese wear five toe socks. I think there is a future. "

However, the experience of entrepreneurship made her form a rigorous way to investigate the market.

In addition to the growing market demand for five toe stockings, she also learned that the production of five toe socks requires only 8 to 90 thousand yuan, which is about half cheaper than the production of traditional socks.

Through calculation, she found that the production of five toe socks can be recovered within six months.

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Tao Min, who gave up his fur business, put his mind on the promotion of five toe socks.

She quickly made many friends from her peers. Wu Weimin, whom she called "master", was the first person to introduce the five toe stocking machine in Haining. Tao Min often consulted him and discussed the market with him.

Despite competition, Wu admired the "Apprentice" who wanted to be the first in the industry, and even contacted the machine factory in person.

In April 2003, the factory bought five toe socks machine, and began to produce products in June.

This kind of socks sold mainly to Japan had considerable profits. A year later, Tao Min became the first export in Haining.

In 2004, Haining Jin Yi socks Co., Ltd. was formally established.

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< p > although the five toe socks can prevent beriberi, but it is a new product after all in China. How can domestic businessmen understand it? Tao Min began to contact the Internet in 2000. Naturally, he thought of using the Internet.

When the company was founded in 2004, she set up an enterprise website synchronously.

She sends messages, bubbles and moderators on the Internet, and gradually grasps the essentials of online operation in communication with others.

"More importantly, I gained an open mind. I was afraid that I would be plagiarized on the Internet, but later I thought that the design was plagiarized sooner or later. But what he could not copy was my productive capacity and my integrity. The Internet can show my advantages at the same time, and my competitiveness is obvious."

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< p > now, Tao Min's domestic business has accounted for 30% of the total business volume, and the domestic market has become a new growth point.

She often saw the Shanghai Wei Ya's post on the Internet, and she got a lot of inspiration from it.

In 2006, Tao Min and Wei Ya had in-depth exchanges on the side of West Lake.

So she decided to outsource the five toe stockings online to Shanghai Wei Ya.

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< p > "now every batch of products usually produce more than 500 pairs. I distribute them to Shanghai Wei Ya, and then sell the socks through the more than 300 Taobao shops that I work with him."

Tao Min said frankly that cooperation can save many minds and concentrate on big business.

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< p > although the sale of five toe socks has become the number one champion, the unknown market risk still makes her dare not take it lightly.

Nowadays, more and more people are beginning to see the market of five toe socks. Tao Min has figured out how to use surplus factories to produce new products.

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