Luxury Goods At The End Of The Year, The Consumer Market "Ninety Percent Off" Sale And Sale Of Luxury Goods

"P" > the Spring Festival is approaching. The traditional shopping malls are full of flavors. Now luxury electric providers are coming together to make the online trading become the main battlefield of luxury sales.

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< p > reporters visited yesterday and found that some of the luxury electric providers began to rush into the market of new year's products, and sold signs such as "folding up" and "special sale".

It is understood that this is the biggest promotional activity of luxury websites in a year.

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< p > < strong > market < /strong > /p >

< p > < strong > online "ninety percent off" sale < a href= "http://sjfzxm.com/news/index_c.asp" > luxury goods < /a > /strong > /p >

< p > recently, some international first-line brands have played a rare low discount in the traditional channels, and have already hit the end of the consumer market. This obviously makes the online luxury electric providers who are good at "price war" unable to resist, and begin to divide the "cake" with greater efforts.

Reporters yesterday saw from some well-known luxury websites in China that although there was nearly a month away from the Spring Festival holiday, smart businesses had already arranged early promotion campaigns at the end of the year.

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< p > "this is the largest and most discounted brand in the year."

The person in charge said that there were tens of thousands of brands such as CHANEL (Chanel), GUCCI (Gucci) and BURBERRY (Boboli) and so on, which included "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "," a "," a "," shoes "," shoes "," shoes "," shoes "," bags "," accessories "and so on. Many products were the lowest price since last year. The lowest discount for individual products is only 90 percent off, such as Ferragamo retro laced leather shoes, the original price is 5200 yuan, the current price is 2999 yuan, and the price of Dior leather sheepskin high heels is 7190 yuan, which is only 3180 yuan now. Excellent public network marketing department

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Xu Qin, public relations director of another luxury electronics business, Xiu Xiu network, said that from today on, the website will return 3300 yuan on the basis of PRADA, Prada and other international top brand promotion 1.2~5.2.

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< p > which is more affordable on the line? The reporter chose yesterday to compare the < a href= "http://sjfzxm.com/news/index_f.asp" > GUCCI < /a > BURBERRY, Salvatore Ferragamo (Salvatore Ferragamo) in the city, and the BURBERRY online and offline were basically the same, all at 50 percent off.

The online price of GUCCI and Salvatore Ferragamo is more attractive. At present, the minimum activity discount of the two brands in Chongqing is 30 percent off, but the same commodity line can reach a minimum of 50 percent off.

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< p > < strong > cause < /strong > < /p >.

< p > < strong > digest the high inventory by traditional festivals < /strong > < /p >

< p > although all kinds of concessions have been made, the reporters also noticed that some of the commodities that were participating in the activities were mostly classic in previous years and last autumn and winter. This year's new models are very rare.

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< p > "this is actually trying to digest the stock as soon as possible through traditional festivals."

Gao Boxuan, a senior researcher at CIC, told reporters that last year he had been in a downturn of consumption. Despite the fact that luxury electric providers generally preferred online shopping, they still could not conceal the fact that the growth rate was slowing down.

In the new year, handling the tail cargo at a cost less than cost can promote the brand and reduce the pressure of high inventory.

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< p > in addition, the first tier international brands accelerate the layout of the two or three tier cities, and the convenience of outbound travel has also made it easier for offline consumption.

According to he Tong, director of the business cooperation department of the Municipal Commission for commerce and industry, if Chongqing was monopolized by a few brands in the past, enterprises would have no incentive to discount.

With the increasing number of settled brands, as of the end of last year, 227 of the more than 280 international brands in the world have settled down in our city, which has more choices for the citizens of mountain city. For brand businesses, competition will be more intense than before, so to a certain extent, it will prompt the offline stores to start discounts, and on the other hand, it will also affect online pactions.

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< p > < strong > recommendation < /strong > < /p >.

< p > < strong > online luxury goods can be cut off, leaving evidence of paction < /strong > < /p >

< p > reporter found in the interview that although many websites selling luxury goods have been insured for products, if consumers prove that they are not genuine goods, they can be compensated according to law.

But how to prove whether it is a genuine product is a difficult problem.

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< p > "at present, the major luxury brands are reluctant to produce goods for non store stores, and the identification and inspection reports are issued. The commercial and quality inspection departments only carry out quality inspection for goods with quality standards."

Zhou Ting, Dean of luxury goods and Research Institute of wealth and quality, admitted.

At present, although luxury electric providers offer various low discounts, it is worth noting that the vast majority of marketing activities are activities launched by luxury electric providers, rather than the luxury brand itself.

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< p > "this is also the reason why luxury brands do not dare to officially authorize the domestic e-commerce platform."

According to Zhou Ting analysis, most of the goods sold by most luxury electric suppliers in China are not officially licensed by luxury brands, but are purchased through overseas purchasing. Although the price is lower than that of the physical stores, the quality is not completely reliable, so that the online shopping of luxury goods is poor and fake products are in flood.

It is suggested that if people choose to buy online, they must pay attention to preserving evidence of pactions, such as taking screenshots of advertisements, reservations of trade pages and bills.

In addition, it is better to master certain luxury information to distinguish true from false, and to meet too cheap "luxury".

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