Inventory 2012 Shenzhen Guangzhou Hangzhou Beijing Han Style Women'S Clothing Development Path

< p > China < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand, after men's clothing, sports a target= "_blank" href= "href=", "shoes", "clothing", "home textiles" and other categories have bred a large number of listed brands, the atmosphere of women's wear brand listing has become increasingly strong.

In the past 2012, the women's clothing brand of our country has developed a mature and ready to go brand, or has just begun to pform into the new strength of the domestic market, or is a growth brand that steadily advances and develops the market.

In the fierce competition among all sides, in the industry situation is still grim in 2012, the domestic women's clothing brands show their abilities. Shenzhen, Guangzhou, Hangzhou, Beijing and Han style women's clothing brands show a distinctive development track, showing the unique fragrance and beauty to the world.

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< p > < strong > challenges still exist < /strong > < /p >.

< p > nowadays, with the improvement of women's education and the development of multicultural environment, the economic strength, consumption concept and fashion taste of young women are constantly changing, and brand awareness is more intense.

More and more female consumers begin to express their cultural level and taste through clothing wear and < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >. Women consumers of all ages have more and more consumer appeals for < a target= "_blank" href= "//www.sjfzxm.com/" and "brand clothing".

Such changes on the one hand enhance the confidence of the domestic women's clothing brand, provide the space for strength, on the other hand, it also provides a broad market prospect for foreign women's wear brands.

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< p > 2012, the hottest brand Forever 21 appeared in the Wangfujing commercial street in Beijing. As a "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "brand, its diversified designs have been well received by domestic female consumers, and H&M, ZARA, C&A, and H&M have already poured into the Chinese market and occupy the leading edge.

With the increasing development of foreign brands to the Chinese market, the competition of domestic women's wear brands is becoming increasingly fierce.

Women's clothing enterprises generally exist such phenomena as high inventory, slow turnover speed, homogenization of products and so on. At the same time, consumers' loyalty to women's clothing is low, and the market share is not stable. The Chinese women's clothing enterprises are plunged into the whirlpool of price war and terminal promotion war. The market competition pattern of Chinese women's wear industry is rapidly changing from the past price competition to the competition of comprehensive factors such as style, fashion and sales environment.

In addition, this year, garment enterprises have increased production costs, sales decline, profits become thin, market competition is more intense, so in 2012, the domestic women's clothing brand is still facing severe challenges.

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< p > < strong > brand gathered everywhere, /strong > /p >

< p > < strong > Shenzhen women's wear brand < /strong > < /p >

At the Shenzhen Clothing Fair in 2012 P, the five brands of the fashion group were unveiled.

Like the "movie", "Providence" and "lady's house", Shenzhen's self made clothing brands are familiar with Shenzhen. Over the past 10 years, thousands of them have sprung up in Shenzhen, which not only completely changed the old people's habit of buying clothes in the field, but also made Shenzhen become the clothing sourcing places favored by domestic and foreign merchants.

At present, the innovative design ability of Shenzhen women's clothing brand is far ahead of the whole country. The Shenzhen women's clothing brand takes 5% to 15% of the sales volume as R & D funds, while 69.2% of the research and development funds are used for the development of new products.

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< p > March 27, 2012, a high-end customized show held by Beijing fashion group in Hong Kong: Li Bingbing, a popular star, wore a lotus dress and white tailored dress.

This unveiled the birth of a record in the Chinese clothing industry. China's first women's clothing company officially entered the field of "advanced customization".

Li Bingbing, the main designer of this set of high-end custom dress, is Nicola Del Verme, one of the "design brains" hired by the fashion group.

Nicola was born in Italy in 1966 and was born as an architectural designer. She served internationally renowned luxury brands such as FENDI, TRUSSARDI, Max Mara and LANCETTI.

He designed many Chinese costumes, including Nicole Kidman and other international stars.

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< p > in the final analysis, clothing is only designed well to win the market. The first concern of consumers on clothing is recognition on the outside. The Shenzhen women's wear brand can be seen as the leader in this trend, and more and more brands will move towards "smart" building.

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< p > < strong > Guangzhou women's wear brand < /strong > < /p >

< p > in Guangzhou, the designer brand has gradually become a climate. Apart from the "exceptions" and "Fangfang" which are well known nowadays, there are a number of designer brands that are unique.

Designer brand is particularly prominent in style and personality, and it is not simply simple and exaggerated. It makes them brand eyed today, especially eye-catching, can be recognized at a glance, and will never be confused with other brands.

Designer women's clothing brand can be widely recognized by the market, which is the result of continuous pursuit of individuation and fashion quality.

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< p > 2012 is an exception to EXCEPTION's 16 year old birthday. Compared with the age name of Chinese women, it is a good time for "28 years". Exceptions EXCEPTION was invited to attend the 2012 London Fashion Week, February 17th, 2012 London Fashion Week Opening Ceremony, exceptions (EXCEPTIONde MIXMIND), Yi Wen (EVE CINA), and two Chinese local fashion brands jointly presented the "landscape 2012 Chinese clothing show". A beautiful "landscape Chinese fashion show" became the best cultural diplomacy card in the commemoration of the Sino British diplomatic relations 40th anniversary.

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< p > in the past, the domestic women's clothing enterprises exported cheap labor foundry products. Nowadays, the women's wear brands have been stride forward and continue to move forward. The appearance of EXCEPTIONde MIXMIND not only shows the design ability of the women's clothing brand in the world, but also spreads the ancient culture of China to all parts of the world, like the landscape theme of the fashion show, and the Chinese wind is on the stage of the world.

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< p > < strong > Hangzhou women's wear brand < /strong > < /p >

< p > according to statistics, the number of garment enterprises in Hangzhou is among the top 30 garment industries in the country, and the "Hangzhou women's clothing brand" has also become a "golden card" of the city.

Hangzhou has more than 800 independent brands. In the past 5 years, the franchise chain of Hangzhou women's wear brand has been developing rapidly, showing the elegant appearance of Hangzhou women's clothing brand.

A common view of the industry is that the brand of Hangzhou women's clothing is enjoying a high reputation in the domestic women's wear brand market with the brand style of "fresh, soft, graceful and elegant", and it is also becoming a new highlight of the women's wear brand industry in China.

Hangzhou women's clothing brand is moving from "processing and manufacturing" to "design creation", and more representative brands such as JNBY and OTT.

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"P" at the end of 2012, JNBY in Tokyo fashion week issued a new spring and summer products, the local brand named by Chinese designer Li Lin, the local brand south of the Jiangnan cloth garment (JNBY) is the only Chinese brand in the spring and summer Tokyo fashion week in the 2013 spring and summer, < /p >

"P" has become one of the highlights of this fashion week.

Simple and comfortable design, low-key gray black, silk and pure cotton based natural fabrics.

The brand positioning and style of JNBY is very much in line with the mainstream style of Japanese fashion.

In the 2013 spring and summer women's show in JNBY, there are several watermelon red and cobalt blue skirts for the whole series to bring a certain sense of clarity and brightness.

These characteristics just mention the brand style of Hangzhou style women's wear.

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< p > < strong > Beijing women's wear brand < /strong > < /p >

< p > the construction of Beijing fashion capital and the hosting of the 2008 Olympic Games provide a golden opportunity for the development of Beijing's clothing brand.

The Beijing women's wear brand, represented by "white collar", "Mei Mei" and "Teng Shi" brand, has been performing well in the Beijing market since 1999, occupying the top of the brand market share. Among them, the middle and top grade brand develops rapidly, and the market share is on the rise.

In particular, "white collar" is not only a successful example of Beijing women's clothing brand, but also a miracle in the history of Chinese women's wear brand. It is the only Chinese local dress brand that can be in the high-end market and international brand.

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The best position and evaluation of white-collar workers is that P can compete with the high-end women's wear brands.

In 2012, white-collar workers released the new spring and summer products in 2013 in China fashion week.

White-collar workers choose gorgeous and beautiful candy colors, minimalist style and broad sense, so that the main colors of candy can not be publicized. Instead, they release a pleasant sense of lightness behind the elegant and smart.

The fashions released are made up of practical daily wear, evening wear and concept art.

There is no superfluous pile up, no fancy design, no wanton catharsis from life, let the simple fashion announcement once again return to the essence of garment design.

Emphasis on collocation, emphasis on technology, and the sense of pure handwork are still followed by the quality of white collar workers.

In the fashion stage of the world, we add fresh and bright brushwork through the dull design wind and complicated design elements.

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< p > < strong > Han style women's wear brand < /strong > < /p >

< p > 2012 is the year when the Han style women's clothing has been reinvigorated. It is a year of training the quality of Han style clothing. It is now changing the current situation of low level management, low quality workmanship, and low efficiency running of "three low" in Han style clothing enterprises.

Many brands do not lose in style, but lose in precision.

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< p > December 28, 2012, the two phase of Hankou North brand clothing city with a total area of 300 thousand square meters will be opened in a grand way.

This is the large-scale undertaking platform launched by the Wuhan north international commodity trading center after the Hanzheng Street municipal government launched the major relocation project in Hanzheng Street.

During the junior high school in the 90s of last century, a group of bosses in Hanzheng Street, Wuhan, relying on knitted wholesale and retail, set up clothing enterprises, and carried the popular banner of Han style clothing.

In a few years, the Han style clothing has grown from the first 200 to the peak of 2000, and the output value of the garment industry has increased from less than 600 million yuan to 6 billion yuan.

In the face of fierce competition and rapid growth, the worries of Han style clothing also came into being. The number of garment enterprises also dropped from three to more than 1500 at the peak of 2000.

Today, as the birthplace of Han style clothing, the overall relocation of Hanzheng Street is progressing smoothly in Hankou.

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< p > < strong > consumption habit spawned the brand of electricity supplier < /strong > < /p >

In a survey conducted in 2010, < p > shows that the consumption of clothing for women is ranked first in China, and the rest is spent on communications, tourism, fitness, cosmetics and books.

In terms of brand, Chinese women are more inclined to domestic brands. The most important factor affecting women's consumption is clothing styles and prices. In this survey, consumers love brands that include traditional clothing brands, including e-commerce clothing brands emerging with electronic shopping.

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People who visit Taobao shop regularly know that Taobao's brand is Taobao, hehehei, pomelo, and so on. In October 8, 2012, Taobao's women's clothing combined with the above 10 brands launched the series of love films.

Microfilm is a popular marketing method in recent two years, but most of the implants of micro films are relatively well-known brands.

Taobao women's brand in the field of micro film marketing attempts to break the micro film has been widely used in the world's well-known brands, including clothing and clothing brands outside the field of precedent.

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< p > in addition to marketing tactics, the brand of online e-commerce women's clothing is still following the traditional channel brand. On the development of product line, the brand of online e-commerce also sync up with the traditional channel brand timely.

The well-known network electric brand Han Du Yi house is very popular with young women in China because of its strong Korean product design.

In December 21, 2012, Han Du Yi house was about to launch the seventh brand of its own brand Hanfeng fashion shoes BLACKQUEEN, stepping into the category of women's shoes and constantly improving the multi brand operation pattern.

Multi brand strategy is still supported by the selection system (buyer system) mode, and continues to continue the trend of fast fashion.

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< p > look at the development of Chinese women's clothing brand in 2012, whether it is famous brands that can be conversed with international first-class brands, or women's clothing brands in the uptrend stage, or the brand of e-commerce that is booming on the Internet, they are constantly making efforts in the positioning of their customers, cultivating the market and making new efforts for the new target.

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