Boboli Burberry Classic Royal Royale Brand That Stands Resolutely And Resolutely.

Burberry Royal royalty brand

Founded by Thomas Burberry, a twenty-one year old British boy at the time, Burberry became one of the most representative British brands.

Burberry early development outdoor

Clothes & Accessories

As early as 1880, Thomas invented a waterproof and breathable.

cloth

Gabardine, which was patented in 1888, designed and made raincoats for British officers at that time. Queen Edward VII later ordered the Burberry raincoat as one of the British military uniforms.

In 1911, Burberry became famous again by providing Ronald Amunden as the first traveller to conquer Antarctica.

The wet and dry jacket designed by Burberry in 1890 has been an everlasting trend.

After the war, this dry and wet jacket became a great star among many celebrities, including Ke Deli and Xia Ping, North African spy movie actor kanfula and heroine.

In addition to the knight's trademark created in 1901, it became a well-known sign of Burberry.

Secondly, of course, we have to mention the 1924 Burberry Check "Nova" - representing the grid pattern of Burberry.

This latticed pattern first appeared in the inside of dry and wet clothes, and was registered as a trademark in 1967. It has been widely used in other products, such as umbrellas and suitcases.

Burberry has been deeply loved by the royal family, and became royalty brand in 1955 and 1989 respectively.

In 1997, due to changes in management, the current CEO Rose Marie Bravo

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The direction of Burberry has changed. It has always provided clothing for the royals and older celebrities, as well as guests at multiple levels, to further expand the guest network.

In 2001, under the leadership of creative director Christopher Bailey, Burberry launched the Prorsum senior men and women wear series, not only for the classic dry wet jacket and grid pattern injection.

element fresh

It also creates a new fashion image for the brand and washes the old image.

In addition, the Burberry Check added new color black, red lattices, and famous models Kate Moss and Stella Tennant to shoot hard shots of Burberry Check than Kennedy, and also revive the once brand low tide Burberry, doubling sales and becoming the highest sales in one hundred years.

In 2003, Burberry launched a new series named "Thomas Burberry", offering younger and more casual clothing to further promote the brand to the younger taste group.

Burberry is very popular among Asians, and the Japanese are more interested in it.

Burberry, in view of the appeal and enthusiasm of the Japanese market, especially in the form of franchising, enables Japan to produce Burberry blue label and black label series which are locally designed, brightly coloured, younger and cheaper.

Its products are only the only sales area in Japan, and even the headquarters of the United Kingdom can not set up two series brand retail services.

Unlike Burberry London's calm and thick, Burberry Blue Label gives people a sense of lightness and simplicity, so many girls also love the products of Blue Label and Black Label.

In July 2006, Rose Marie Bravo, known as the best CEO of the past, will leave the post of Burberry CEO. Let's see whether Burberry can maintain its existing achievements.