Management Of Marketing Personnel In Garment Enterprises

The clothing marketing strategy of garment enterprises is not effective.

The problem of management should be started from basic management.

Many garment enterprises do not do well in clothing marketing strategy. In fact, the reason is very simple, that is, clothing marketing management has not been paid attention to and done well, and clothing marketing management is mainly reflected in the following aspects:

1, the organization structure of clothing marketing is clear.

Many garment enterprises do not have perfect organization structure of clothing marketing. Many clothing marketing functions have no departments, no personnel to exercise, unclear responsibilities and unclear responsibilities in the work, they can not guarantee the normal operation of the clothing marketing department.

2, basic quality of clothing salesmen

The quality of clothing salesmen directly affects the amount of sales.

As an excellent clothing salesman, there must be at least four qualities: good external image, professional attitude and spirit, professional selling skills, and knowledge of industry and clothing enterprises.

But clothing enterprises do not really have the management in this aspect. The new recruited salesmen are not good and bad. The new salesmen are not directly trained by the system training, but the old salesmen are not able to get rid of their bad abilities for a long time.

3, the stability of clothing marketing team

The clothing marketing policy needs stable and continuous execution, and market development and customer maintenance need to be carried out steadily.

But many garment enterprises do not pay much attention to the stability of the garment marketing team.

It doesn't matter if we can't walk away. Anyway, the salesmen have plenty of time to go and move on. But this kind of thinking often leads to a vicious circle. Every day we recruit and resign every day, making the company and dealers feel panic and feel the development of garment enterprises is unstable.

We strive to build a professional and knowledge-based team.

Unlike other entities' online businesses, our e-commerce business will not consider the impact of online business on offline business at the beginning of the online business.

A garment marketing team of garment enterprises must keep steady and develop the market in depth instead of half a year and a small change every year.

4, the initiative and enthusiasm of garment marketing personnel

In a sense, garment marketing personnel play the most important role in the garment marketing strategy of garment enterprises in the whole process of garment marketing.

A good quality, a good image, and a good sales policy. If the salesperson is not in the same company as a company, but a negative confrontation, the sales of the clothing company will be a mess.

It has been found that the sales volume of the garment enterprises has been declining for two consecutive years, but the quality of the clothing enterprises is very good and the price is reasonable. The introduction of the relevant management policies promulgated last year has also affected the group buying, which has led to a slowdown in the sales of the retail market.

After investigation, we found that the most important factor restricting sales is salesmen.

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Because of the unreasonable sales targets, travel policies and royalty policies, the salesmen are not motivated to go on business and do not want to take more orders.