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What Does Shaoxing'S Home Textile Industry Share In 1 Trillion And 500 Billion "Cake"?

2011/9/6 19:21:00 50

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Shaoxing Home Textile Industry To Share Cake

stay

Home textile industry

Today's increasingly fierce competition, plagiarism,

imitate

Counterfeit products have become the key to the survival of the home textile enterprises and enterprises.

Transformation and upgrading

The main task.

Home textile market calls for big reshuffle

Arguably,

Shaoxing

As the home of textile industry, investment in home textile industry has many advantages, such as time, geography, people and many other advantages. But China's light textile city, the largest textile distributing center in Asia, has thriving for two or three years. However, the speed of development is amazing. In a visit to China Textile City's clothing home textile market, reporters found that there are more than 300 brand home textile enterprises such as Heng Yuan Xiang, South bedding, Heng Mei, Zhong Hua, Hong Dun, Yaguang, Jie Liya, and mercury.

Mr. Gao Lao, a senior expert who came to Zhejiang Heng Mei home textile Co., Ltd. in 2011 to launch a personalized product conference, thinks that the overall impression of home textile products is that the technology content is not high, the colors are alike, the flower patterns are identical, and the homogenization is serious.

Chen Qi, a home textile product dealer in the textile home market, said that although thousands of home textile brands are available, if you put a lot of bedding items together and cut the shipping marks, no one can tell which brand the product belongs to.

At present, there are great risks in the home textile industry.

Mr. Gao said that if we want to get out of this predicament, we must take the road of differential competition. The home textile market needs a big shuffle, so that those enterprises with unique products will grow and expand in the tide.

Annual consumption of home textiles reaches 6 billion

The prospect of China's home textile market is very broad.

It is understood that the annual consumption of household products has reached 1 trillion and 500 billion yuan, and the market for women's necessities is very astonishing. There are 700 million women in the whole country. If each person is equipped with 2~3 accessories, home textiles products are 2 billion pieces.

Every year, 10 million families move to new homes to purchase home textiles.

Take Shaoxing for example, home textile products.

Annual consumption

Up to 6 billion yuan.

How to get from the huge "

Home textile cake

How much do you get?

Tang Dong, deputy director of marketing of Zhejiang Heng Mei home textile Co., Ltd., believes that in the fierce competition of home textile industry, Shaoxing's home textile enterprises must take the road of differentiation, develop personalized products and set up their own brands, as the famous brand of China's "Heng Mei" home textiles. In 2008, they were selected as the special products of the Chinese women's volleyball team. But in order to develop the special edition flower beds, the relevant personnel ran through the 312 cities and counties in 28 provinces and cities, and visited thousands of consumers.

Romance and passion, warmth and tranquil ness are integrated into the special edition.

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Excavating connotation and embodying individuality

Insiders said that although the prospect of home textile market is good, but

terminal

Home textile products take the road of individuality and create their own brand is the absolute principle of development.

Reporters visited the home textile market in the Textile City, and found that four pieces of bedding were also sold, fifty or sixty yuan for miscellaneous products, and 300 yuan for Roley textiles and mercury textiles.

Mr. Lee, general distributor of Heng Mei home textiles from Shandong, told me that he had opened 15 stores in Ji'nan, Shandong, and plans to open 60 stores in Shandong within two years. For investment, there are not many investment outlets for home textile products, and the income is stable.

He joined in Heng Mei home textile in February 2009. At that time, all kinds of investments, including brand affiliate and store rentals, were about 200 thousand yuan.

Because of the antibacterial function and skin affinity of bamboo fiber functional textiles produced by Heng Mei, the sales volume exceeded 1 million yuan in that year, and the cost of investment was recovered.

I heard that Heng Mei has developed a personalized home textile product. He immediately contacted the studio and wedding company. Only over a month, the order has exceeded 500 thousand yuan.

According to the relevant personages of the Shaoxing Bureau of economic and Trade Bureau, excavating the cultural connotation and embodying the individuality of the products have expanded the unlimited space for the development of Shaoxing's home textile enterprises. The sales value of home textiles in Shaoxing county is growing at an annual rate of 20%. The home textile industry has become one of the most characteristic and potential pillar industries in Shaoxing County, and has occupied a place in the domestic textile industry.

It is understood that at present, Shaoxing local Zhonghua, Yulong, Heng Mei, Jin Chan, Hua Xin and other home textile brands have been in the country.

Rise to fame

。