Wahaha Children'S Wear: Highlighting Industrial Advantages To Create A Popular Children'S Wear Brand

Wahaha Children's clothing Since its establishment, it has adhered to the implementation of the big brand strategy, gradually improved its product design, market expansion, sales services and brand image, and become one of the most influential brands in China's children's wear industry. In the new stage of development, the company has improved its brand positioning and image. Starting from the growth environment of Chinese children, the company aims to serve children's happy and healthy childhood life and happy growth as the brand spirit, and aspires to better serve Chinese children. Strive to develop based on the current situation and care for more lovely children's childhood. It is committed to becoming the most popular brand of children's clothing for pregnant and baby children in China.

Hangzhou Wahaha Children's Wear Co., Ltd., founded in 2002, is affiliated to China's largest beverage group - Wahaha Group. It is a large clothing enterprise mainly engaged in the production and operation of children's clothing. With excellent design ability, exquisite craftsmanship, large-scale manufacturing ability, strict quality standards and developed sales network, it has achieved a well-known national industry representation Children's wear brand 。 The company has formed a circular business model consisting of design and research, large-scale production and sales services. With its unique sales business model, the franchise stores and counters cover more than 30 provinces and cities in China, becoming a well-known children's clothing brand that is widely welcomed and praised by consumers.

Since its inception, Wahaha children's wear has adhered to the implementation of the big brand strategy and gradually improved its product design, market expansion, sales services and brand image, becoming one of the most influential brands in China's children's wear industry. In the new stage of development, the company has improved its brand positioning and image. Starting from the growth environment of Chinese children, the company aims to serve children's happy and healthy childhood life and happy growth as the brand spirit, and aspires to better serve Chinese children. Strive to develop based on the current situation and care for more lovely children's childhood. It is committed to becoming the most popular brand of children's clothing for pregnant and baby children in China.

Wahaha children's wear takes the popular well-known brand of China's children's wear industry as its development direction, and makes unremitting efforts in the whole process from research and development to sales services.

In terms of design and R&D, the company has a large design and R&D team as the main technical support. In addition, it has also established long-term cooperation with fashion designers in France, Italy, South Korea and well-known domestic design institutions. In 2007, Wahaha Children's Wear and Zhejiang University of Technology, a famous clothing university in China, set up a research and development center integrating children's wear teaching, design research and development, sales management, etc., which pioneered the combination of production, learning and research teaching mode in the domestic children's wear industry. These cooperation ensure that Wahaha children's wear has always been in a leading position in the trend of children's wear industry.

In terms of quality standards, Wahaha children's wear has an advanced textile testing center, and is equipped with world-class SDL ATLAS experimental equipment, and has professional testing technology inspectors. From production quality management, every Wahaha children's wear is the representative of the quality of Wahaha's big brand. It has ensured that "Wahaha Children's Wear" meets the high quality and standard guaranteed by the brand, and has won the love and recognition of consumers.

In terms of sales and operation, Wahaha children's wear broke the traditional management model of children's wear brand agency, relying on strong Brand culture Complete management mechanism and franchise mode are adopted to build sales network. At present, there are more than 600 children's clothing stores (halls) in China, which are distributed in 30 provinces and cities except Tibet, Taiwan, Hong Kong and Macao. It has 90 self operated counters in Class A city malls and more than 500 franchise stores in provincial capitals, prefecture level cities and economically developed counties. Rapid formation of economies of scale, thereby enhancing the brand's core competitiveness.

In terms of brand image, after several years of efforts, the company has already gained a certain popularity and reputation in China. With the development of marketing network, the brand awareness has been improved in a relatively short time. Recently, the brand image of Wahaha children's wear has been further improved. The new image is more suitable for the brand positioning and concept, and can better match the development direction and strategy of the company in the new development stage. Wahaha children's wear has a strong brand awareness and brand management is determined to forge ahead, making it constantly improve its products, innovate management, observe the market and consumer needs, use its own advantages to strengthen the core competitiveness of the brand, take a new attitude in the new stage of its own development and improvement, and more importantly, the growth of Aier children's generation, and strive to promote the further development of children's wear brands in China.

Since its establishment, Hangzhou Wahaha Children's Wear Co., Ltd. has adhered to the purpose of producing "healthy children's wear" for children, and the product concept of adding color to children's happy childhood, with high requirements and strict standards in all aspects. Not only passed the "CQC Ecological Textile" certification, but also obtained the "China Environmental Labeling Product Certification Certificate" as the youngest brand in the clothing industry. These are not only the efforts of Wahaha children's clothing industry to become a favorite and trusted partner of children, but also the recognition and praise of Wahaha products from the children's clothing industry. The brand slogan of "Happy Childhood, My Best!" was truly realized.

Wahaha children's clothing, originated from Wahaha, inherits the affinity of Wahaha and meticulously serves the happy growth of children's childhood. In the process of developing its own brand, it will provide spiritual guidance and realization methods for Chinese children to have a happy childhood. Through the development and improvement of the enterprise itself, efforts are made to inject vitality and add a direction to the development and branding of children's wear enterprises in China. In the new era, new future and new development, Wahaha children's wear will, under the new situation, ensure its own benchmark product advantages, strive to achieve the good goal of "the most popular popular children's wear brand in China", and eventually become an internationally renowned representative brand in China's children's wear industry.