Current Situation Of Ningbo Garment Industry

Today, Ningbo has become the largest clothing Production base, Chinese clothing brand base and export clothing brand base. At present, Ningbo has more than 3000 garment manufacturers of all kinds, with an annual output of nearly 1.5 billion sets of garments, accounting for more than 13% of the total national garment output, and has emerged 25 well-known Chinese trademarks and 20 Chinese famous brands, such as Youngor, Shanshan, Luomeng, Tangshi, Lodz, Taipingniao and Peiluocheng.

It is reported that the 16th Ningbo International Clothing Clothes & Accessories The Expo will be held in Ningbo from October 25 to 28. As the most influential brand exhibition in China, the Expo has not only won the UFI international certification, but also become a Class A exhibition of the Ministry of Commerce of China. This exhibition, with the theme of "Creative Ningbo · Nishang Oriental" and the purpose of "Building a famous clothing city in China", has held product exhibitions and transactions, industrial cooperation and exchanges The trend release, forum and other activities will continue to consolidate Ningbo as a spin The clothing production base, the clothing brand exchange center, and the basis of the fashion trend release window constantly improve the influence of Ningbo's clothing industry at home and abroad.

　 Industrial advantages promote the rapid development of brands

According to the data, among the "2010~2011 Top 500 Competitive Textile and Garment Enterprises in China", Ningbo Shenzhou Knitting Co., Ltd. (No. 14), Youngor Group Co., Ltd. (No. 20), Vico Holding Group Co., Ltd. (No. 28), Ningbo Shanshan Holding Co., Ltd., Ningbo Boyang Textile Co., Ltd., Ningbo Zhongxin Woolen Textile Group Co., Ltd Ningbo Bridger Group Co., Ltd., Ningbo Kanger Knitting Garment Co., Ltd., Zhejiang Yongnan Holding Group Co., Ltd., Aiyimei Group Co., Ltd., Ningbo Shidannu Group Co., Ltd., Ningbo Sanbang Thread Industry Co., Ltd. and other enterprises are on the list. The top 500 enterprises represent the most advanced productivity, production mode and increasing creativity of China's textile and clothing industry, and are the pillar of sustainable and healthy development of the industry.

At the same time, Ningbo has become the largest garment manufacturing base and major export city in China, and its comprehensive strength, especially the comprehensive strength of men's clothing industry, ranks first among similar cities in China. According to Zhou Xueming, Deputy Director of Ningbo Municipal Commission of Economy and Information Technology and Secretary General of the Organizing Committee of Ningbo Fashion Expo, in 2011, there were more than 3000 garment enterprises in Ningbo, and the textile and garment manufacturing enterprises above the designated size in the city achieved a total industrial output value of 124 billion yuan, up 3.3% year on year.

According to preliminary statistics, there are 204 garment enterprises above designated size (the standard for enterprises above designated size was adjusted to annual main business income of 20 million yuan and above in 2011), with main business income of 19.424 billion yuan, up 9.06% year on year; The clothing output has reached 1.1 billion pieces, and Ningbo has always ranked first in Zhejiang Province, accounting for 31.11% of the total clothing output of the province.

2011 Ningbo Clothing The enterprise's efficiency continued to grow at a high level, and its profitability continued to rise, with a total profit of 1.989 billion yuan, up 11.6% year on year. Many leading garment enterprises adhere to the brand strategy and strengthen the construction of domestic marketing outlets. While the export sales grow steadily, the domestic sales growth rate also reaches 25%. Small and medium-sized enterprises with innovative products have achieved greater benefits after being supported, and the annual performance in 2011 hit a new high again.

Ningbo garment industry insists on using the market to allocate resources, and constantly innovates in the system. It has carried out a series of reforms in the business model, distribution, employment, property rights and other aspects, providing growth impetus for the "first mover" advantage brought by the restructuring of the garment industry.

Among men's wear brands, Youngor In recent years, it has implemented a multi brand strategy and collectively launched six full series brands under it; "Peiluocheng", which was just crowned as one of the "Top Ten Professional Wear Brands in China" last year, launched "Peiluocheng Jeans" casual clothes to meet the young consumer groups aged 25 to 35; Maxwin, a fast fashion brand for men, women and children, invested 186 million dollars by Shenzhou International Group; Among women's wear brands, Taipingniao, Figo, Demana, STEVE&VIVIAN, Isjunkai, Dankeyun, etc. are making steady progress; At the same time, children's clothing in 2011 has developed by leaps and bounds. More than 200 million yuan of capital has poured in, including Shidannu, Taipingniao and GXG. Old brands such as Yixiu, Chunyazi, Shanshan KIDS, and new brands such as Afabe, Little Tiger Patty, Maqidun, Barbie Lele, etc., have initially formed a lineup of brand cluster development. By the end of 2011, the men's, women's and children's clothing industries in Ningbo had gone hand in hand, forming a pattern of balanced development, and clothing has become one of the pillar industries of Ningbo's economy.

It can be said that Ningbo's strong industrial foundation has become a huge driving force for its brand development. During the critical period of industrial transformation and upgrading, this is undoubtedly a catalyst for many garment enterprises to further develop and grow, and also a powerful driver for more garment enterprises to increase brand development efforts and expand brand influence. The 16th Ningbo International Clothing Expo will provide a high-quality platform and opportunity for industrial upgrading and brand development in this special period.

　　 The Expo drives the development of enterprises with "smile"

According to Zhou Xueming, the preparatory work for this year's clothing expo can be summarized by three keywords, namely "efficient, pragmatic and innovative". In the exhibition and exhibition link of the International Trade Fair, the organizing committee has started extensive research since last November, planning, arranging and implementing early, and completed the recruitment work two months in advance.

It is understood that up to now, nearly 400 enterprises and more than 300 brands have signed up for the exhibition, showing the following characteristics: First, the number of independent brands has increased. Many foreign trade garment enterprises began to move to the domestic market and try to launch their own brands. The Fair provided them with the opportunity to show their brands and expand their popularity. For example, GabbyLoop children's wear, DBI women's wear, 22ND men's wear, etc. are all independent brands of foreign trade enterprises that participated in the clothing expo for the first time; Second, the women's clothing store is full. Last year's clothing expo set up a fashion women's clothing museum for the first time, which was highly praised.

This year, we continued to set up a women's wear museum, attracting a large number of women's wear brands to participate in the exhibition, with an increase of 20% over the previous year. In addition to Le Ting, sv, Dan Keyun, Huashimei, ESBACK and other well-known brands, China Zhe Group, which is famous for fashionable men's clothing, launched Women's Wear ONE MORE for the first time at the clothing expo. In addition, women's clothing such as Melofi, Yerno, Aite and Tianya enriched the content of the women's clothing museum; Third, the children's clothing exhibition area has gradually become a climate. This year's children's clothing exhibition area is three times larger than that of last year, and the number of brands has doubled. In addition, there are many pregnant and infant clothing and underwear brands participating in the exhibition this year, indicating the trend of diversified development of Ningbo clothing; Fourth, overseas exhibitors are enthusiastic. Last year, the South Korean exhibition group had booked booths for the 16th China International Garment Expo. It was determined that more than 20 clothing brands would make group appearances and book three fashion shows, including Italy, Taiwan, and the United States designer It will also enter the International Pavilion.

"In the arrangement of specific activities, we do not deliberately pursue innovation for the sake of innovation. This year, the setting of activities is mainly focused on the theme." Zhou Xueming said, "On the basis of extensive research on the needs of enterprises, we have reorganized the previous activities in various sectors. At present, the key thematic activities are focused on the three keywords of creativity, fashion and market. First, lead the industry fashion, and carry out a series of activities with the theme of releasing the fashion trend of Chinese textile fabrics in the autumn and winter of 2013/2014; second, promote creative design and hold cutting-edge design A series of activities for teachers to enter Ningbo; Third, expand marketing, hold the 2012 clothing dealer conference, and this year has held the fourth consecutive dealer special activities; Fourth, promote the innovation of clothing business model, and hold the second "E+wardrobe" clothing industry e-commerce docking conference; Fifth, strengthen international industrial cooperation and hold an order meeting for transnational professional buyers; Sixth, expand the market space and improve the online 'Ningbo Clothing Expo'; Seven is to build an industrial information platform and hold other professional economic and trade activities. "

"From the date of establishment, Ningbo Fashion Expo Adhering to the tenet of "relying on industry, serving industry and promoting industry", Ningbo clothing has undergone profound changes in its scale, quality, development mode and environment over the past 16 years, especially in the context of the new global economy, market segmentation and specialized division of labor are increasingly demanding for benefits from brands, management, R&D creativity and terminal marketing, The traditional era of one factory supporting one enterprise and one continuous OEM order supporting one enterprise has been turned over. " Zhou Xueming told reporters that, "For Ningbo clothing, especially a large number of small and medium-sized enterprises, from OEM to ODM and then to OBM is the evergreen tree of business. It is also in this context that the Fair adheres to the reality of the industrial environment and the status quo, takes a long-term view, starts from creativity, encourages and drives the development of enterprises' smile 'to the highest end of the industrial chain. This is also the Fair' Creative Ningbo, Nishang East ' ’What is the theme positioning considered? "