"Numeric Management" And The Marketing Of Chinese Garment Enterprises

From Qin Shihuang's annexation of six countries, the unification of weights and measures, the measurement of land, and the collection of taxes, all the past dynasties attached great importance to statistics of people and farmland.

"Management.

Taking the annual taxation of the Qing Dynasty as an example, Zhang Ji Xin said in his chronicle and diary, the remote and desolate Gansu is 28 thousand silver, the Fujian of the important commercial and commercial distributing center is 30 ten thousand, the Sichuan of the land of abundance is 60 million, the Jiangxi with abundant output is 180 thousand 2, and the Henan where the army is fighting for is 290 thousand two.

Zhang Jixin, the deputy provincial governor of the government, made a monthly salary of 103 two.

Everything is placed under the "numeric management" of the precise calculations of dynasties.

However, compared with the "figure management" in western countries, China is relatively extensive, but it is a fact.

Back in the middle ages, Galileo, an astronomer and philosopher in Italy, made it clear that "everything that can be measured can be changed into something that can not be measured."

It is not only the measurement of physical concepts, but also the measurement of abstract social economics.

It began to apply mathematical methods in economics, and thus gave birth to modern econometrics.

When the western learning began to spread eastward, the number management of Chinese people is no longer what it used to be, especially in the information age.

However, the phenomenon of economic management failure, including the United States, has not disappeared due to the progressive development of the technology of "number management".

Recently, an American economist published an article saying that in 1960s, Americans generally believed that the core of maintaining a healthy national economy is low inflation and a balanced budget.

However, under the persuasion of Keynes economists, President Kennedy's economic policy is to increase government deficit spending and raise inflation rate to stimulate economic growth.

As a result, the deficit budget is high, from 2008 to 5 trillion and 500 billion dollars now, and by 1980, the annual inflation rate has risen to 14%.

It can be seen that "number management" is not the core of power and prosperity.

The guiding ideology of "numeric management" is the dominant force.

Master Philip Kotler believes that globalization and technology are the two major forces to change the world.

Globalization is to increase the degree of dependence and tightness of different countries' market by means of economic means.

When Europe and the United States were caught up in sovereign debt and sub debt crises, it was hard to understand why the scholars were so gloated.

In the past 30 years, China has formed an export oriented economic mode. When foreign markets are directly or indirectly hit by economic slump or political reasons, the Chinese enterprises will inevitably be hit.

Not long ago, a magazine in the US expressed concern about China's construction of 82 "unnecessary" airports, because "China's economy is in a downward trend that looks likely to last for decades."

Perhaps it is too pessimistic to judge the direction of China's economic development, but at least it has strategically taken into account the trend of global market development, and it is not an arbitrary assertion of emotion.

The SASAC announced that central enterprises were operating data in the first half of this year. In 2012 1-6, the central enterprises achieved a net profit of 387 billion yuan, down 16.4% from the same period last year.

According to the data released by the Ministry of industry, China

In the first half of the year, volume and price fell, and sales fell by nearly 20%.

The largest textile processing base in Western China, more than 500 textile enterprises in Huilong dam town of Chongqing, started less than 50% in the first half of the year.