How Will The Fashion Show Provide Assistance For The Sustainable Development Of The Industry Under The New Normal?

What did Shenzhen costume fair bring to the pformation of fashion show?

As Shen Yongfang, President of the Shenzhen garment industry association, said at the closing ceremony of the Shenzhen fair, "the fifteenth Shenzhen Trade Fair has shown a grand feast for the Chinese fashion industry.

Shen Yongfang, President of the Shenzhen garment industry association, explained the theme of the exhibition: "every year the exhibition is closely related to the hot topics of the times. This year, the technology has led the fashion, and is also in line with the impact of the current scientific and technological means and the Internet mode on traditional industries".

After the rise of scientific and technological means, the pformation of traditional exhibitions has become a major global trend. The newly concluded Shenzhen Trade Fair has brought new thinking to the pformation of the domestic professional fashion show: it focuses on the personalized display of the brand, closer to the cross-border mode of the future development of the industry, and raises the possibility of a professional fashion exhibition pformation.

Looking for new elements of Chinese clothing dream

Many years ago, the Shenzhen trade fair wrote the story of "exhibiting a brand with a sack back".

A local clothing brand was exploded by franchisees during the exhibition, because the capital flow channel was lagged behind, and tens of millions of affiliate fees had to be carried out in sack.

This is the initial exhibition mode of Shenzhen trade fair, with the aim of recruiting franchisees, agents and promoting brand.

After 15 years of development, Shenzhen has become one of the largest clothing brand design, manufacturing and processing bases in China, and its competitiveness in the international apparel industry has become increasingly prominent.

In recent years, relying on creative design, efficient production and scientific operation and management, the garment industry in Shenzhen has increased the added value and cultural content of the whole industry.

As Shenzhen

The window of the dialogue with China and even the international fashion circle, the China Shenzhen international brand clothing and apparel fair, which is the largest and most influential clothing brand in the Asia Pacific region, has also released the open, technological and artistic signals to the world, and has become a new blueprint for China's fashion industry to move towards the world.

In the era of Internet, new consumption, new mode and new thinking emerge in endlessly. The fifteenth Shenzhen Trade Fair is also advancing with the times, taking science and technology as the theme, highlighting the distinctive characteristics of technology leading, cultural crossover, original strength and resource integration.

The Shenzhen Trade Fair is pforming from a sales oriented business model to an exhibition structure with the core of fashion creativity and cultural guidance.

As Shen Yongfang, President of the Shenzhen garment industry association, said at the closing ceremony of the Shenzhen fair, "the fifteenth Shenzhen Trade Fair has shown a grand feast for the Chinese fashion industry.

The handshake technology, art and culture of Shenzhen garment industry have been constantly innovating across the border, combining the "Chinese clothing dream".

"Technology" is to cater to the new consumption culture.

From the initial hypermarket fairs to today's high-tech brands such as smart wearable devices and 3D pavilions, the huge driving force of technology in the fashion industry is emerging.

In the context of the new round of technological revolution and industrial change, the fair will focus on technology and fashion, focusing on innovation and integration of technology, art, design, creativity and culture, helping enterprises to understand the market, improve their ability to innovate and pform scientific and technological achievements with scientific and technological means.

Shen Yongfang, President of the Shenzhen garment industry association, explained the theme of the exhibition: "every year the exhibition is closely related to the hot topics of the times. This year, the technology has led the fashion, and is also in line with the impact of the current scientific and technological means and the Internet mode on traditional industries".

In fact, modern technology promotes the fashion industry's design concept, quality safety, marketing mode and other fields. The current trade fair has thoroughly released the technological force in traditional industries. On the first day of the trade show, JINGNA (Jing Na) women wear the theme of time and imprint, displaying a huge costume in stereoscopic space through 3D stereoscopic special effects stage and high-definition LED technology, bringing the visual shock of science fiction.

At the same time, on the opening day of the fair, the theme was "technology leading".

"Technology boost enterprise development" forum to explore the enhancement of eco environmental protection and intelligent value added to the fashion industry.

In addition, the "technology leading fashion" forum created by IBM and Shenzhen Business University, WGSN's "popular trend talks" and "Internet plus and capital operation", "quality and life enhancement" and so on, have invited experts, scholars and industry elites to conduct in-depth discussions and exchanges on topics such as technology and fashion, business model innovation, full channel operation, and fashion trend analysis, so as to point out the direction for the garment industry's upgrading and development in the Internet era.

It should be said that the networking and intellectualization of the modern scientific and technological revolution has become the trend of the times. The fashion industry has also found the best channel for fast penetration and unimpeded circulation with the help of the rise of the Internet and the popularization of information pmission.

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Achieving differences in cultural integration

For example, the women's clothing brand UHOT has attracted an upside down static show. By hanging upside down, lying models and contradictory exhibition stands, the clothing industry is showing great changes and contradictions, which has led to the development of the industry.

Unlike UHOT's exploration of the ideology of attracting goods, it is more like a tribute to art. In the stands, the gallery of Taiwan painter Yang Lun, who lives in Spain, specially arranged with the poem "Baitou Yin" has a great artistic conception.

In addition, AMU's Zen life; WOOLIFE's use of traditional handicrafts such as brocade, lacquer, paper cutting, and other traditional handicrafts, all through the cultural channel to establish a differentiated brand positioning.

Zhang Hongtao, Secretary General of the Shenzhen clothing association, pointed out that the clothing brand in the Internet age should be dedicated to providing customers with personalized brand services to meet the needs of customers' diversification.

For example, the shop of Heng Yun Ya Xu is not only a store for selling clothes, but also can taste tea, listen to the piano, and is elegant and elegant with distinctive characteristics and recognition.

It is not difficult to see that cultural integration like this will occur more and more in the future clothing sales behavior. No matter how its mode is pformed, it is based on the cultural interoperability of different artistic attributes. The brand connotation will be presented to different customers in different artistic forms.

The cultural fusion of this exhibition is also different in different parts of the world.

Cultural exchange.

Brands from more than 20 countries and regions from France, Italy, Germany, South Korea and China Macao are testing the mainland market through the exhibition platform.

Including the first appearance of the Macao Pavilion, which bears the link between the East and west culture bridge, the Macao garment design industry has great potential for development under the multi-cultural birth.

The Korean Pavilion, which has made outstanding achievements in the past exhibitions, has reached a new high in scale. More than sixty Korean brands and designers have passed the selected exhibits of clothing, accessories, cosmetics, footwear, bags and so on to pmit the fashion culture of Korea and refresh the new trend of fashion circles.

Original design can make a big fuss.

"At the beginning of the Shenzhen Clothing Fair, its purpose is to promote Shenzhen.

Enterprises from raw materials processing to brand pformation.

After 15 years of precipitation, many brands have gradually grown from branding to designer leadership to foreign famous designers. During this period, "originality" has been an important part of Shenzhen's fashion industry for many years.

Shen Yongfang, President of Shenzhen garment industry association, said in an interview with reporters.

Originality is the dynamism of the industry development. In order to boost original design, the organizing committee has launched the "future star" exhibition area from the fourteenth Shenzhen trade fair, attracting many original fashion designers to enter.

The charm of originality lies in the vitality and strength contained in the simple design.

Faded decorations, small and elaborate exhibition spaces have concentrated on many original designers' ready-made garments series, which has attracted the attention of many buyers and media.

Even more than last year, this year's "star of the future" exhibition area is hand in hand with a number of cutting-edge designer brands, including V.Charm, SIYI HUANG, Qi or Kei, we, the impression grassland, Le Fu, JERRY WONG and so on. We will learn from the international fashion week Showroom mode and create an independent original design concept exhibition area.

In addition, more than 10 original designer brands from the original designer base in Hangzhou will also unveiled the original design charm.

In addition, after four years of accumulation and deposition, the fifth "big wave Cup" Chinese women's costume design competition was held during the exhibition.

As one of the most influential costume design competitions in China, the "big wave Cup" Chinese women's costume design competition has attracted designers from mainland China, Hongkong, China, Taiwan, the United States, Germany, France, Italy and many other countries and regions.

And Zhi Shang Li He

The collection of life hall brings together 18 independent original designers at home and abroad to make creative combinations of costumes, accessories, shoes, flowers, coffee, desserts, graffiti, rock and other elements to create the most influential designer collection brand at the exhibition.

Transformation: fashion is a melting pot.

Shen Yongfang, President of Shenzhen clothing association, pointed out: "open, interactive, active and elegant shows are a highlight of this exhibition.

In the future, the Shenzhen Trade Fair will change the form of large-scale, and turn to small and exquisite, integrate multi brand to reflect the scene of culture and art, and guide the new way of life and consumption experience.

And this beautiful case of cross-border resource integration is everywhere in this exhibition. The fashion life hall that converged various formats is a powerful attempt to cross border exploration in garment industry.

When exquisite clothing meets music, painting, light food, home and other elements, it adds new vitality to the integration and innovation of traditional clothing industry, and also adds new experience to the consumption of the store under the customer line.

Last year's Shenzhen Fashion Fair, the Longgang fashion life hall, which combines clothing, spectacles, furniture and hotel supplies, was born. It was affirmed by the industry and the concept of fashion living hall was effectively pmitted in the industry.

At this exhibition, the Organizing Committee further explores the boundless possibilities in cross-border fields, and continues to create the concept of "fashion life Pavilion", so that fashion can return to the essence of life.

The emoi, which advocates intelligent life, redefines the daily necessities in home, office, travel, clothing and other fields through innovative design, and delivers simple, comfortable and enjoyable lifestyles. The international fast fashion brand MINISO, which delivers the concept of quality life, will cover ten categories of lifestyle products such as cosmetics, digital products, household products and so on, and interpret the fine life art with its fashionable design.

The most creative and fashionable cafe life hall is also a focus on fashion, crossover + crowd raising + Internet + thinking, integrating into jewelry, clothing, lighting, furniture, fashion fabrics, flower art, photography, leather goods, fruit, watches, cars, innovative products and other fashionable lifestyle related products. Even in the venue, the collection of sexy models, fashion models, fashion coffee show, fashion show, Lamborghini, Chaozhou, fashion figures and other elements, the museum staged three happy parties with different themes.

The pformation of exhibition functions is a global trend. With the rapid development of modern technology such as information technology, the exhibition function of traditional exhibitions has been replaced.

Modern exhibitions pay more attention to the extension of brand personalization, and more likely to explore the possibility of the future development mode of the industry.

Shenzhen

Shen Yongfang, President of the association, said that in the future, the Shenzhen Fair will also try to make breakthroughs in the exhibition mode and venue, and strive to become the leader of a new lifestyle, consumer experience and fashion attitude.