Olympic Marketing Creates New Opportunities For Gold Rush In Textile Industry

Besides giving direct benefits to host countries, the Olympic Games can not be ignored.

Among them

One is closely related to marketing license.

The National Olympic Committee and the Olympic Organizing Committee have issued certificates to the merchants to allow them to use the Olympic logo on their products.

Merchants who obtain the certificate should hand in the marketing volume of their product 10%-15% to the National Olympic Committee and the Olympic Organizing Committee.

The license is mainly used in the field of souvenirs, such as key chains, decorations, sweaters, sun visor and so on.

Historically, the Olympic license plan is generally short - term, limited to the host country of the Olympic Games.

Ebers, the main person in charge of the Losangeles Olympic Games in 1984, sold the right of television broadcasting to US $360 million, and authorized the Olympic logo and mascot to Losangeles clothing manufacturers to produce clothing and mascots with Olympic logo, so that these manufacturers could earn nearly tens of millions of dollars. According to the information from that country, the number of visitors to the United States in 1984 was nearly about 300000 times that of the whole year.

Among them, the price of cultural shirt printed with Olympic logo is 50% higher than usual.

In 1988, the Seoul Olympic Games drew on the experience of the United States and publicized the traditional Korean culture, presenting an Olympic related cultural concept to the world, and deepening the recognition of Korean enterprises, such as Samsung, Daewoo and so on.

At the Sydney Olympic Games, in order to improve the athletes' achievements, countries used a lot of high-tech achievements in competitive sports clothing, such as shark skin technology in swimming suits, sprinter can reduce the resistance of sportswear, and the sportsmen's sportswear sweaty and can heat up a lot.

Therefore, the global garment industry has been promoted from tradition to high technology.

At the twenty-seventh Olympic Games, Adidas, a famous sports manufacturer, produced skidding and slippery sportswear for weightlifters. This kind of clothing has a skid proof function and can provide more support for athletes.

Now, there are ten million foreigners traveling to Beijing every year, plus their tourists can bring tens of billions of benefits to Beijing.

According to the people concerned, if tourists buy more than 4-5 pieces of clothing per person, they can bring nearly one billion yuan of income to the related industries.

However, this is only a short-term harvest.

The slogan of the 2008 Beijing Olympic Games is "Humanistic Olympics, Green Olympics and high-tech Olympics".

Wang Tongzhi, an economist at the Chinese Academy of Social Sciences, believes that in the 2008 Beijing Olympic Games, the use of a large amount of new and high technology will promote the development of China's traditional industries to green technologies and other new technologies, thus promoting industrial upgrading.