China'S London Show Shows China'S Fashion Spirit And Strength During The Olympic Games.

In July 27th, when Liu Chuanzhi, chairman of Lenovo Holdings Limited, wearing a deep gray gray Chinese style dress, held a bunch of wheat ears and walked up to the half way of water and sand, he burst into applause in July 27th.

Later on, Ma Yuhua, CEO of China Merchants Bank, Cao Guowei, chief executive officer of sina, Wang Chaoyong of chairman Zhong Xin Li and chairman of New Oriental Yu Minhong, joined the show.

These Chinese entrepreneurs are willing to become advanced customization.

The model of the manufacturer's Yiwen group displays the "Chinese fashion" in the garden of the Lancaster Palace by the British government's "China business day" held during the Olympic Games.

How can these entrepreneurs be persuaded to "let go"? "Not persuasion," said Xia Huaxiao, chairman of the Yiwen group.

"Before you went to see China International Fashion Week, Joan Liu (Liu Chuanzhi) and Liu Donghua (founder of Chinese Entrepreneur Club and founder and chief architect of JINDA Island) joked that these models were not handsome and handsome, but the most advanced fashion show should be expressed by inner strength and Chinese strength.

The best group of models are us (entrepreneurs), here.

In late July, Xia Hua as a member of the Chinese Entrepreneur Club group visited the United Kingdom, coinciding with the London Olympics. The British government also presented Chinese entrepreneurs as guests to attend the "China business day" of one of the seventeen business summit during the Olympic Games.

Xia Hua then thought of the dialogue. Why not use such an international stage to show "Chinese fashion spirit and strength"?

"I am really very moved," Xia told reporters about the support of other entrepreneurs for this show.

Liu Chuanzhi directly guaranteed that "no problem, how do you guide me?" and Cao Guowei and Ma Yuhua came from other meetings.

"They are all creators of Chinese brands, and they all know how hard it is to create brands."

Xia Hua believes that it is this kind of sympathy that makes her more companionship in promoting the internationalization of the brand.

Perhaps these entrepreneurs are willing to show up for Yi Wen, which is their expression of desire.

Chinese enterprises have gone abroad to invest in mergers and acquisitions abroad for a long time, but Chinese entrepreneurs can hardly go out and let the world really understand their life experience.

Chinese enterprises and entrepreneurs are often the footnotes of the western theme of the rise of China's economy. But few people seem to be questioning these people's thoughts and ambitions. They are both contradictory to China's image and restrained by the Chinese environment.

The desire of the British entrepreneur of the Chinese Entrepreneur Club is not enough.

It can be seen from club members' active acceptance of the Sino British media interviews and the sincere dialogue when visiting British companies.

Chinese entrepreneurs, especially private entrepreneurs, have a "holding back".

As Liu Chuanzhi responded to the US Congressmen's proposal to burn the Chinese Olympic team uniform, "if I see these congressmen, I will ask them, do you know that these uniforms are made by Chinese private enterprises, and state owned enterprises don't make clothes anymore?"

Do you know what conditions China's private enterprises are going to have today through what kind of struggle?

"Every brand has its own desire to write history."

Said Xia Hua.

She is convinced that Chinese design, which is based on Chinese culture and history, will win the favor of the world. She says that Yi Wen has a sense of mission in telling her stories about Chinese culture and winning the respect of the world in her own way.

"I think the whole world is really looking forward to Chinese culture," she said. "We are very likely to become pioneers, not martyrs."

Her strategy is to take advantage of such a high-end occasion to influence a group of people who can influence the world: business elites and politicians.

She plans to open her first ever design studio and franchise store in London this winter, selling a more expensive customized fashion than Armani (Armani).

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The feasibility of this ambition is doubtful for many people.

A brand that is not too well-known in China, directly challenging the consumption preference of the Western high-end consumer groups, but Xia Hua has been prepared for the cold shoulder.

She gave examples of Japanese designers Yamamoto Teruji and Wakubo Rei. "They came to the West thirty years ago, when no one in the West knew Japanese culture, and all the media made a fork or even went out."

But a group of Japanese designers insisted on staying. After 30 years, Japanese design has already got a place in the international fashion industry.

"Don't worry, be able to support it."

Xia Hua said that she gave herself and Yi Wen for fifty years.

In the view of Xia Hua, China's high-end fashion industry can go out of a way different from the Western high-end luxury clothing.

"Louis Weedon's value may lie in its 150 years of history, but the value of time in history is invisible and intangible. It can only be accepted in the heart, and it's worth it if you say it is worth it."

"But the value of Chinese technology is real, it can be inherited and preserved," she said.

She said one of her European customers once told her that buying their clothes was "too valuable" because it was only the jade button carefully carved by the Chinese craftsmen, and it could be passed on to their son and grandson.

To inherit and highlight traditional technology is precisely the core competitiveness of Yiwen to realize high-end value.

Xia Hua believes that China's manufacturing industry has not been respected enough by the world because it has yet to find its irreplaceable characteristics and characteristics.

By contrast, manufacturing in Italy and other countries is recognized as an irreplaceable pride.

In the past five years, Xia Hua has been deeply impressed by his cooperation with foreign suppliers of raw materials and manufacturing.

"The 147 existing foreign raw materials factories and manufacturers, I am a family with respect to knock on the doors of various factories, they are very proud, because their technology is very special, the annual output is limited, it is impossible for you to do the job for yourself, and you have to assess for nearly a year before you start to promise to give you OEM."

Xia Hua said that she also believes that Chinese fashion industry should have such dreams and have irreplaceable craft to let the world's luxury goods come to seek cooperation.

"I think the brand of Chinese manufacturing industry has come to an era of careful carving.

China is most likely to produce some very good brands in manufacturing, not retail brands.

The consumer may not know your name, but the global luxury goods track you, respect you, and hope you will become his partner.

She said.

Speaking of the international road map, Xia Hua believes that the integration of global supply chain and talent internationalization should be the first step.

So over the past five or six years, she has been searching for high quality suppliers worldwide, forming a design team made up of young designers from many countries to integrate them with Chinese old craftsmen in order to "tell a unique story of Chinese culture in an international context".

Xia Hua said she was not too worried about the problem of intellectual property that had made many international brands headaches.

"This is the trouble of adolescence. It will soon be over."

She has also encountered domestic imitation, but her strategy is to develop her own offline agent, draw a bigger circle to draw him in, and use this means to turn his enemy into friendship.

Xia Hua believes that this is the management philosophy of the current stage of economic development that is more suitable for Chinese enterprises.

"This round of China's economy is not about heating up, but for clothing and heating.

It doesn't matter. I can give you what you want, and we can create greater value together. "

She said, "I feel that whoever can ignite others to the maximum extent will be able to maximize their achievements in China".

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At present, the main brand of "Eve de Uomo" and "Eve de Cina" is still an expression of Italian. Its brands include "Notting Hill" (Notting Hill), "Kevin Kelly" (Kevin Kelly) and "Jacqueline Puri" (Jaques Pritt), all of which are "foreign languages".

Xia Hua said she would use the two characters of the song style "Yi Wen" as an international brand logo, because "Yi" represents people and clothes, and "Wen" represents culture.

But to find a way of expression that allows foreigners to easily identify and remember, and accurately convey the unique Chinese connotation, is a lesson to be added to the international first-line brand.

When they start their first store in Notting Hill in West London later this year, they may also need to make sure that their "Notting Hill" brand does not violate local geographical indications.

The show on Chinese business day also seems to have failed to attract any coverage in the British media.

Chinese brands and Chinese entrepreneurs also need to learn and practise marketing practices suitable for western society, before finding out more unique ways of China.